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At this year’s Super Bowl halftime, Beyonce undoubtedly stole the show right out from under Coldplay. In addition to a performance that just about blew the crowd away, the superstar has dropped a surprise and politically conscious new video for her song Formation that quickly climbed the charts and she finished off by announcing her first solo tour since 2013’s Mrs. Carter Show World Tour. But Chris Martin sure did jump a lot… so that’s one point on his scoreboard, we guess?

Get to know our amazing team! Allow us to introduce Brandon Musso, our super of the week! 

Title: Senior Account Manager / Semi-Professional High Fiver 

Super Power: I can make any pizza a personal pizza if I try hard enough.

5 Things We Should Know About You:

Seems like we really are living like The Jetson’s now, with Tesla’s new Summon feature. No longer will you have to travel from doorstep to car, your Tesla Model S P85D will come right to you! The Summon feature, available from your key fob or phone (or even cooler, your Apple Watch) allows you to call your car right out of the driveway, unparking itself and obediently arriving right at your doorstep!

Most of us over on the east coast are still recovering from this past weekend’s blizzard. This time, the hype might have been justified. Winter storm Jonas was a doozy. With snowfalls ranging from 18 to 29 inches, this was one of the biggest storms on record for many major east coast cities.

Looks like the East Coast is in for another Snowmageddon. Forecasts are predicting a storm that could paralyze the coast from Washington D.C. to New York City, with accumulations up to at least two feet in some areas combined with hurricane-force winds and possibility for major coastal flooding. Yikes!

Get to know our amazing team! Allow us to introduce Liz Freiberger, our super of the week! 
 
Title: Director of Partnership Marketing
Superpower: Ability ​to make friends in a box 

In today’s marketing world a lot of attention gets paid to vanity metrics such as the number of likes or shares a piece of content receives on social networks. While these metrics should never be the primary metric of marketing success (that slot is reserved for ROI-related metrics), they still have a place at the KPI table. Social media managers around the world closely monitor each piece of content’s performance and report on these metrics as proof (or lack thereof) of marketing success. Why?

The new social media app you didn’t even know about might be meeting an untimely end. Peach, a hip new intimate social networking app, launched about a week ago. Despite some novel features like “Magic Words” that can trigger drawing functions to add some doodles to your post, as well as a personal mode of content-sharing, Peach just doesn’t seem to be getting the traction it needs to thrive.

Let’s take it back to Digital Marketing 101 for a second. As we all know, there are several different types of traffic channels for your site: paid, earned, social, organic, etc.  For a refresher, just check out the Acquisition tab in your Google Analytics account. Too many times we see our clients segment their SocialToaster campaign (as well as their other marketing efforts), keeping ST as its own channel cloistered away from other marketing initiatives.

President Obama published an op-ed on gun control in the New York Times this week. The president argued that gun control must be the country’s shared responsibility and stated that he would not support any presidential candidates who did not support “common sense” gun control and safety protocols.

Recently, a client asked us for help in calculating the ROI on their SocialToaster campaigns. No problem, we thought. In any long-term marketing initiative, there should be times where the marketer sits down with the numbers and figures out what’s working, what isn’t, and what she can optimize. And that’s exactly what was needed here.

Universally hated “pharma bro” Martin Shrkeli is at it again. His infamy began with an incident of pharmaceutical price gouging, but he has not lost his charm: getting on the wrong side of Wu-Tang Clan by buying a collection of never-before-heard tracks, disrespecting Taylor Swift, stating a plan to bail out rapper Bobby Shmurda from jail, and maintaining an utterly heinous Twitter feed (enough to be called a “spoiled brat” by Donald Trump himself).

With the holidays right around the corner, we asked our media buying department what they wanted for the season. Here is their wish list, sung to the popular carol:

 

Many television fans and loyal series followers were a bit confused at the list of Golden Globe nominations for this year. Of course, we’re all for avoiding monotony, but this year’s list of nominations is just kind of strange. We’re not surprised at the nomination of shows like Game of Thrones, and Empire, but some might be wonder how the lesser know Narcos beat out House of Cards in the Netflix Original game.

At SocialToaster, our emails are the most important touching point to our users. They can keep an active user engaged, and can also re-activate a user who hasn’t shared any content in a long time. So we are always looking for ways to improve the look and usability of our emails.

Every brand knows that the winter holidays are a great time to get people excited about their offerings. Potential customers are in a spending (and hopefully giving) frenzy that allows brands the opportunity to stuff their own stocking a little. The only problem is that everyone is doing it. Given this, it is important for your brand to try and do something unique to give your campaign a little jingle bell rock.

We’ve come up with a few ideas below to help get your audience engaged this holiday season. Come check it out.

Holiday Themed Prizing

Our favorite enlightened teen celebrity will soon be publishing a book of philosophical essays . Jaden Smith has been quoted to say that he “sees himself as a modern day prophet” and that his “spiritual ties to people in other dimensions and galaxies” will help him put his philosophical musings in writing to be shared with the world. Keep an eye out for some of his new and mystical takes on those dated ideas like string theory and chaos theory, in bookstores near you!

If you do any type of content marketing, then you probably know what it’s like when your audience starts to get a little content fatigued. You know, seeing the same content over and over (and over and over…) The symptoms: fewer likes and comments, and almost no shares or re-tweets. Keeping your audience engaged is a real challenge, after all, social media is a beast that needs to be fed by content, but it’s also a beast that rewards variety.

Reports show that conversations about Black Friday and Cyber Monday on social media beat out talk of Small Biz Saturday . As of the middle of the week there were more than 189,000 mentions of Black Friday and nearly 9,300 mentions of Cyber Monday, but only about 4,500 mentions of Small Business Saturday.

A SocialToaster program can help accomplish a whole range of goals for your brand. Be it driving engagement, awareness, or even sales - we can empower your Superfans to help get the job done.

But many organizations are looking to make an impact that goes beyond a single campaign. They want to increase their social following for all future endeavors. Lucky for them, and possibly you, this happens to be a tried-and-true capability of a SocialToaster program.

Global news this week has left us all with a heavy heart.

Every successful SocialToaster program starts with a successful landing page. After all, your landing page is your program’s first impression and as much as we say you shouldn’t judge a book by its cover, we all know that’s exactly what happens.

Your program’s recruitment lives and dies by your landing page. If you’re seeing low conversion numbers or a consistent low level of new recruits, the first place we recommend looking is at the program sign-up page. So what makes an effective landing page?

Employee advocacy is a very powerful communications tool. This shouldn’t come across as a surprise. After all, when outside-audiences see that people who spend their days working for a company (and thus know the ins-and-outs of the company) actually like working there and take pride in their products or services, that audience is bound to think more positively about the company.

Tinder has been hinting at an allegedly “huge” change to their algorithm. CEO Sean Rad says that the update will boost connections, deeper connections in particular, by almost 30%. The app is working to move past hook-up culture and provide a means for users to discover meaningful connections. We’re not entirely convinced that a “super” like truly conveys a deeper emotional intent than a swipe right, but who are we to judge!

Content marketing. We bet you’ve heard that term countless times over the last few years. (Yet here we are making you read even more about it!) Many bloggers have written about how to approach content marketing, but not so much what to write about. That is a shame because content marketing is meant to be a value exchange between you and your readers; if you don’t offer them something relevant or helpful they will move on.

Title - Account Manager

Super Power - Can Manipulate His Voice to Sound Like Cartoon Characters

Here are 5 Fun Facts We Should Know About Adam:

Last week we had Hurricane Patricia, this week we’ve got Cyclone Chapala hitting record intensities in Yemen. This cyclone, if it continues to gain intensity as forecasted, could be the strongest cyclone ever recorded in the Arabian Sea. Affected areas could see somewhere between 5 and 10 years worth of rainfall in just one or two days.

Title: Account Manager

Super Power: The ability to nap anywhere, anytime, and sleep though anything.

Here Are 5 Fun Facts We Should Know About The Super Superczynski

Here are our tips on ways to make your biggest fans feel appreciated.

The strongest hurricane ever recorded is about to hit Mexico. Since this past Wednesday, Hurricane Patricia has escalated from a minimal tropical storm to a record-breaking Category 5 disaster. Residents as far north as Texas are being urged to evacuate as forecasts predict the cyclone to make landfall later this evening, with winds of almost 200 miles per hour. The power and speed of this growing storm have many wondering, is this just the beginning of global warming effects to come?

Title: VP of Social Media Strategy
Superpower: Makes a friend on every call he's on
Find our more about James

For DJs, having a good relationship with their fans is vital to a successful career. By maintaining a healthy and active fan base they increase their value as a performer, as well as drive ticket, album sales and festival invites. Given this, several DJs have turned to SocialToaster’s custom fan engagement platform.

In what is likely to make a lot of people seethe with jealousy, Forbes has listed the highest paid YouTube stars of 2015. Coming in first is PewDiePie with pre-tax income of $12 mil. This news will certainly push many more people to give this career path a go themselves.

Title: Digital Campaign Manager

Super Power: 360-degree X-Ray Vision to see all sides of a problem and devise a solution

5 Things to know about Austen:

Retail businesses live and die by their foot traffic. For these stores, it’s all about getting the customer through their doors. SocialToaster has a great reputation for helping clients drive online awareness and sales, but did you also know a SocialToaster program can be effective at driving offline sales at the local level?

Our approach to utilizing social media to drive in store traffic includes:

Traffic Driving Strategy 1: Use SocialToaster To Announce New Product Lines

Apparently, Britain has been having problem with their duck population observing proper sidewalk etiquette. And here we thought bike lanes were a problem! In an effort to keep the peace between pedestrians, cyclists, and ducks, Britain's Canal & River Trust has introduced "duck lanes" that run alongside the canals, marking out a clear waddling path for these feathered fellows.

Title: Jr. Account Manager

Super Power: Master Meme Creator

5 Things We Should Know About Matt

Anyone can win a grill, but when someone offers you a backyard makeover that's when you really start to pay attention. At SocialToaster we refer to this larger prize idea as a branded prize.

A prize on it’s own is like a carrot on a stick that helps people share and engage with a lot more content than they would otherwise. And the best part is they can actually get the carrot in the end!

NASA has revealed new evidence of liquid water on Mars. What does this mean for the prospects of Martian life!? Well before we get too excited, what they really found were hydrated minerals that point toward temperature fluctuations and seasonal changes on the planet’s slopes. That’s science talk for, “slow rock-water.” So far, the most that this discovery could mean is that life on Mars might have disappeared a couple million years ago, rather than billions.

Title: Account Manager

Super Power: The ability to fully function on three hours of sleep.

Soliciting bloggers is tricky. These are real people you’re dealing with after all. And unlike buying ad space from the ye-olde-Google machine, having a blogger or influencer carve out some space for your brand requires a special kind of human touch. We work with several of our clients on doing blogger outreach right. Many clients want to do this because of all the benefits blogger outreach brings.

More buzz around Apple’s iOS 9 (We now have Taco emojis people!), as a widespread bug in the new system has been locking up users’ iPhones, iPads, etc. before the upgrade is even complete. Thankfully, Apple has admitted to this problem and has released iOS 9.0.1 with fixes for this and a couple other bugs.

Title: Support Specialist

Super Power: The power to move through time at the speed of time

5 Things We Should Know About Kelly:

Dana and Leslie both run bakeries on the bustling main street of their up-and-coming neighborhood—D’s Sweet Dreams, and Baked with Love by Leslie. To try to make each of their bakeries the most talked about in town, both business decide to run sweepstakes. D’s Sweet Dreams is offering a chance to win a cupcake a day for an entire year and Baked with Love by Leslie is offering a chance to win the birthday cake of your dreams.

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.

Find out how a blogger outreach program can help your brand get more loyal followers, increased web traffic, and trusted word-of-mouth advertising. Plus, learn how to get it started!

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Check out what you missed and share below to start earning points.

When it comes to your SocialToaster program, chances are you’re running one of two types of campaigns: Evergreen (ongoing) or Short-Term (30 to 90 days). For this blog post, we’re going to focus on short-term campaigns and what you can do when a short-term campaign ends.

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Check out what you missed and share below to start earning points.

One of the first questions we’re asked by agencies when it comes to considering fan advocacy solutions for their clients is “Why?” And while, in our humble opinion, the benefits of offering a fan advocacy option with SocialToaster are numerous, most agencies use SocialToaster to expand service offerings for clients and add a new revenue stream for themselves.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Account Manager
Super Power: She's trilingual in English, Slang and Baby Babble
5 Things We Should Know About Kiera:

A common question we get from new clients is, “Hey guys, the program is working great but is there anything else I can do to drive new recruits?” The short answer is, “Yes!” The longer answer is laid out in this here blog post.

Will Jon Stewart moderate an upcoming presidential debate? Is an asteroid headed our way? Is Dismaland the unhappiest place on earth? Find out in the Weekly Spread!

If our recent blog posts and infographic didn’t tip you off, we’re big fans of Instagram. We love how engaged its users are, and how easy it can be to set up and execute challenges and contests on this photo-sharing Goliath of a social media platform. To make sure you're getting the most out of your Instagram contests, check out these tactics that have been put to the test by some of our biggest clients.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Senior Account Manager

Super Power: He can find any solution to any problem on Google

5 Things We Should Know About Bojo:

We’re going to take a shot in the dark and assume that you’ve probably heard the term “content marketing” about a bajillion times by now. But for many brands, consistently developing content is only half the battle. The real struggle comes from trying to ensure that the content is loved and shared by fans. After all, if a blog posts to the web and no one is there to read it, does it make an impact?

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This month we've chosen six-time Stanley Cup winners, The Chicago Blackhawks, as our client spotlight! The Blackhawks have been dazzling Chicago hockey fans since the franchise was created in 1926. They won their first Stanley Cup during the 1933-34 season. However, the true hat trick (hockey puns for the win!) came in 2012 when the Blackhawks launched their Fan Ambassador program and started their partnership with SocialToaster!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

At SocialToaster, we know that having an army of fan advocates is essential when it comes to reaching the masses organically on social media. But before you can bring out the big guns, you have to shore up your lines and sign on your recruits. If you’re not exactly sure how to do this, we’ve got your six; after helping hundreds of brands build their fan advocate armies, we know what it takes get your troops assembled in no time.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

People love sweepstakes. They love the thrill of the chase, the rush of the win and reaping rewards from brands they love. Spoiler alert: brands love sweepstakes too. Why? Because running a sweepstakes, especially on social media, is a fun way to kick-start some audience engagement, recruit new fan advocates, open lines of communication with followers, build that all-important email list, and reward fans for being the best-ever.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

When it comes to social media marketing, many companies are left scratching their heads, wondering where to even begin their ROI calculation. Figuring out how to track clicks and data across social channels and align it all with sales data and lead generation may sound like a big headache, but with the help of Google Analytics, it can be done.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Director of Client Services
Super Power: White boarding. Everything.
5 Things You Should Know About Brendan:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Yes, we do own a calendar. We know that it’s summertime. And while the twinkle lights, tinsel and tidings won’t make their way into our homes for a few more months, we know that it’s never too early to start thinking about your brand’s holiday social strategy.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Account Manager
Super Power: Speaks Zeitgeist
5 Things We Should Know About Kari:

Now that you know the basics of what, when and how often to post on Instagram, let’s a take a deeper dive into how to make your brand stand out in its sea of images. From how to build, retain and engage your fanbase to effectively using hashtags, this list will help you take your brand’s Instagram presence to the next level.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Creative Guru
Super Power: Ability to fix up anything from presentations to tech.
5 Things You Should Know About Taylor:

This month we've chosen Something Rotten! and their #TeamRotten campaign as our client spotlight! Something Rotten! is a brand-new, side-splitting musical that debuted on Broadway in March 2015 and has since garnered lots of attention and accolades including 10 Tony Award nominations.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: EVP of West Coast Operations
Super Power: Power Lunches
5 Things You Should Know About Austin:

It’s probably safe to say that most of us know the basics of using Instagram. But how do you maximize your visibility and encourage fan engagement with your brand’s Instagram account? Check out a few of our expert’s recommended best practices below!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Senior Account Manager of the WesToast

Super Power: Ability to teleport to tropical islands (and create mile-long to-do lists like nobody's business)

5 Things We Should Know About Leslie:

When you think Mercedes-Benz you probably think luxurious, classy, and (most likely) expensive. For many millennials, the thought of owning a Mercedes-Benz is something that they have only wistfully day dreamt about while working their entry-level jobs. But recently, Mercedes-Benz wanted to change all that with the release of their first-ever, modestly priced,  compact SUV–the GLA.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: VP of Social Media Strategy
Super Power: The ability to remain completely calm in times of distress
5 Things We Should Know About Peter:

Besides making sure your video’s quality is top-notch, there are a few things you can do to make sure you're reaching the right audience, racking up views, encouraging meaningful engagement and ultimately charming your viewers into taking profitable action. Read on for 9 tips that can help you boost B2C and B2B video views.

Title: Senior Strategist

Super Power: Clarifying goals and putting together strategic plans to reach those goals

5 Things We Should Know About Jason:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This month we've chosen Avocados from Mexico’s Echale Challenge as our client spotlight! As a relatively new organization, Avocados from Mexico has garnered an impressive amount of members and engagement and we’re excited to watch this program continue to grow.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Copywriter

Super Power: Witty word wielding and awe-inspiring alliteration.

Five things you should know about Maura:

At SocialToaster, we work with some of the best brands in the world and we want every one of their fan advocacy programs to reach their full potential. Sometimes figuring out just what to do to make that happen can be a bit of a head scratcher so we talked with some of our in-house experts to come up with 5 tips to make the most of your SocialToaster campaign.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Office Manager
Super Powers: Master of Coin / Continuity Director - aka the ability to spot when things change from different camera angles from multiple takes!
Five things you should know about Jaime:

We’ve talked about gamification a lot on the old SocialToaster blog. After all, gamification is a pretty big deal in the wide world of business, being used to support everything from marketing, to developing, to management. But how do you know if the gamification program you launched is successful? We’ve polled our team of social masterminds to bring you the top three signs of a successful gamification program.

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

With so many options available to consumers, successful app marketing has never been as important. So, how do you expect your creation to stand out in this congested sea of around 2.5 kajillion (rough estimate) apps that are currently available? We've compiled a short list below of some of the top tactics our clients are using to drive mobile downloads and capture their audience’s attention.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Developer
Super Power: The ability to not exist on the internet.
Five things you should know about Jacob:

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