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We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

At SocialToaster, we know that having an army of fan advocates is essential when it comes to reaching the masses organically on social media. But before you can bring out the big guns, you have to shore up your lines and sign on your recruits. If you’re not exactly sure how to do this, we’ve got your six; after helping hundreds of brands build their fan advocate armies, we know what it takes get your troops assembled in no time.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

People love sweepstakes. They love the thrill of the chase, the rush of the win and reaping rewards from brands they love. Spoiler alert: brands love sweepstakes too. Why? Because running a sweepstakes, especially on social media, is a fun way to kick-start some audience engagement, recruit new fan advocates, open lines of communication with followers, build that all-important email list, and reward fans for being the best-ever.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

When it comes to social media marketing, many companies are left scratching their heads, wondering where to even begin their ROI calculation. Figuring out how to track clicks and data across social channels and align it all with sales data and lead generation may sound like a big headache, but with the help of Google Analytics, it can be done.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Director of Client Services
Super Power: White boarding. Everything.
5 Things You Should Know About Brendan:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Yes, we do own a calendar. We know that it’s summertime. And while the twinkle lights, tinsel and tidings won’t make their way into our homes for a few more months, we know that it’s never too early to start thinking about your brand’s holiday social strategy.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Account Manager
Super Power: Speaks Zeitgeist
5 Things We Should Know About Kari:

Now that you know the basics of what, when and how often to post on Instagram, let’s a take a deeper dive into how to make your brand stand out in its sea of images. From how to build, retain and engage your fanbase to effectively using hashtags, this list will help you take your brand’s Instagram presence to the next level.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Creative Guru
Super Power: Ability to fix up anything from presentations to tech.
5 Things You Should Know About Taylor:

This month we've chosen Something Rotten! and their #TeamRotten campaign as our client spotlight! Something Rotten! is a brand-new, side-splitting musical that debuted on Broadway in March 2015 and has since garnered lots of attention and accolades including 10 Tony Award nominations.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: EVP of West Coast Operations
Super Power: Power Lunches
5 Things You Should Know About Austin:

It’s probably safe to say that most of us know the basics of using Instagram. But how do you maximize your visibility and encourage fan engagement with your brand’s Instagram account? Check out a few of our expert’s recommended best practices below!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Senior Account Manager of the WesToast

Super Power: Ability to teleport to tropical islands (and create mile-long to-do lists like nobody's business)

5 Things We Should Know About Leslie:

When you think Mercedes-Benz you probably think luxurious, classy, and (most likely) expensive. For many millennials, the thought of owning a Mercedes-Benz is something that they have only wistfully day dreamt about while working their entry-level jobs. But recently, Mercedes-Benz wanted to change all that with the release of their first-ever, modestly priced,  compact SUV–the GLA.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: VP of Social Media Strategy
Super Power: The ability to remain completely calm in times of distress
5 Things We Should Know About Peter:

Besides making sure your video’s quality is top-notch, there are a few things you can do to make sure you're reaching the right audience, racking up views, encouraging meaningful engagement and ultimately charming your viewers into taking profitable action. Read on for 9 tips that can help you boost B2C and B2B video views.

Title: Senior Strategist

Super Power: Clarifying goals and putting together strategic plans to reach those goals

5 Things We Should Know About Jason:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This month we've chosen Avocados from Mexico’s Echale Challenge as our client spotlight! As a relatively new organization, Avocados from Mexico has garnered an impressive amount of members and engagement and we’re excited to watch this program continue to grow.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Copywriter

Super Power: Witty word wielding and awe-inspiring alliteration.

Five things you should know about Maura:

At SocialToaster, we work with some of the best brands in the world and we want every one of their fan advocacy programs to reach their full potential. Sometimes figuring out just what to do to make that happen can be a bit of a head scratcher so we talked with some of our in-house experts to come up with 5 tips to make the most of your SocialToaster campaign.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Office Manager
Super Powers: Master of Coin / Continuity Director - aka the ability to spot when things change from different camera angles from multiple takes!
Five things you should know about Jaime:

We’ve talked about gamification a lot on the old SocialToaster blog. After all, gamification is a pretty big deal in the wide world of business, being used to support everything from marketing, to developing, to management. But how do you know if the gamification program you launched is successful? We’ve polled our team of social masterminds to bring you the top three signs of a successful gamification program.

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

With so many options available to consumers, successful app marketing has never been as important. So, how do you expect your creation to stand out in this congested sea of around 2.5 kajillion (rough estimate) apps that are currently available? We've compiled a short list below of some of the top tactics our clients are using to drive mobile downloads and capture their audience’s attention.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Developer
Super Power: The ability to not exist on the internet.
Five things you should know about Jacob:

New Self-Serve Platform, Los Angeles and New York City Office in the Works

Congrats, your company is on social media! You’re creating and sharing awesome content and gaining quite the following! Now you’re ready to really kick it up a notch. How? By increasing fan engagement on your Facebook posts. It can be tricky to know exactly where to start, so we've put together a couple tips to get you started.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Account Manager Super Power: Fueled by Coke Zero Five things you should know about Bryan:

This month we've chosen the United Nations’ Messengers of Humanity program as our client spotlight! The United Nations has launched one of the strongest SocialToaster program’s we've seen, and we’re proud to have partnered with them in making their goals a reality.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: SVP of Content & Strategy
Super Powers: Can make conversation with anyone at anytime, anywhere.
Five things you should know about Adam:

How can you leverage your employee base and create an environment that fosters employees advocating on your behalf? Here are a few ideas to get you started:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Business Development Strategist
Super Powers: The ability to grow a full beard during the workday
Five things you should know about David:

Calculating social media return on investment can seem a lot like rocket surgery; impossible and, well, not a real thing. If you're having trouble measuring social media success for your company, you could be making these common mistakes!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: VP of Social Media Strategy
Super Powers: The ability to turn 30 seconds into 30 minutes
Five things you should know about Zach:

How do you ensure that your Facebook Ads make the biggest impact possible? With over 1 billion active users, it can be tricky to reach your intended audience on Facebook. Check out these tips we've put together that can help you get the most out of your ads.

  Title: Account Wizard (Manager) Super Powers: Managing accounts with a quick wit, the art of nerf war and minor knowledge of technology Five things you should know about Madeline: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: It’s that time of year again; college basketball fans everywhere are going crazy, cheering on their favorite teams. March Madness is underway and promises upsets, thrills and all-around, well, madness galore.
As YouTube comes up on the 10 year anniversary of its first video, Me at the Zoo, it’s almost mind-blowing to take a step back and look at how online video has evolved since then. While its beginnings may have been inspired by a famous wardrobe malfunction, it’s no secret that YouTube was the beginning of a major shift in the way we interact and share content online.
  Title: Account Manager Super Powers: Glows in the Dark Five things you should know about Justine: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Great news for advertisers! Facebook is finally opening  its data firehose to select a select group through a new analytics tool developed with DataSift.
Everyone can agree that social media is an awesome tool for promoting brand awareness. But at SocialToaster, we know that's just the beginning. Learn how your company can use social media to connect with fans who can act as word-of-mouth advocates for your brand.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Finally! Instagram is letting you click on things. For the first time ever, the photo sharing app will start showing clickable URLs… but only in its new multi-photo carousel ads.
  Title: Graphic Designer Super Powers: Most suited to deal with The Heseltine. Creator of all things beautimus. Five things you should know about Shannon: 
Once your company has an active Facebook page and Twitter account, how do you make sure that your brand’s message is reaching the desired audience while engaging it as well? We've put together a few quick tips for incorporating gamification into your social media marketing strategy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
SocialToaster founder Brian Razzaque shares his thoughts on the recent changes to Facebook's algorithm. An expert in content marketing, Brian offers helpful tips and insights on handling the updates and maintaining an effective social media strategy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This month we've chosen the Columbia Alumni Association from Columbia University as our client spotlight! In October, 2013, the Columbia Alumni Association turned to SocialToaster during the University’s Giving Day initiative, with the goal of bringing together alumni, students, parents, and friends in support of the University.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Employee advocates could be the boost your social media marketing needs to get your brand's message in front of new and interested audiences.
  Title: Lead Generation Representative / "Special Projects Sarah" Super Power: Keeper of the Interns  Five things you should know about Sarah: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Some marketers are skeptical about social media’s return on investment. They know that posting on Facebook or running a fan advocacy program helps increase their reach, but how do these activities translate to money in the bank? We’ve put together a quick guide here to help you determine social media’s ROI.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This week we compare two brands and their following to demonstrate the importance of social media engagement and fan advocacy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This month we’ve chosen Kurio, a manufacturer of kids’ tablets, for our client spotlight! Since November, 2013, SocialToaster has worked with Digial Designworks Inc. to expand Kurio’s reach and increase its engagement over its social media networks.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Brr! If you’ve been outside lately, you’ve experienced first hand how icy this winter will be. When the weather changes, so does your marketing strategy, so we’ve put together a few tips that should help keep your marketing efforts hot despite the cold season.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
With the new year approaching, many brands and their agencies are finalizing their social media marketing strategy. Since social media provokes change by its very nature, you need to constantly adapt to keep your marketing strategy relevant in an ever-changing landscape. We’ve put together a short guide on adjusting your social media marketing efforts for 2015 to increase revenue and fan engagement, and feel free to participate in the discussion with your comments!
Sunday, February 1 will likely be the most watched day on television thanks to Super Bowl XLIX. While the contenders have yet to be determined (Go Ravens!), we’re going to take a look at some of the game’s biggest off-the-field plays, more specifically, those involving social media marketing.
Everyone can agree that customer engagement is important these days. But just how important is it? In Gallup’s 2014 report on the State of the American Consumer, data shows that a fully engaged customer represents a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. Furthermore, an actively disengaged customer represents a 13% discount in these categories.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Instagram rolled out a massive update on Tuesday! The company revealed 5 new filters and the ability to rearrange how they appear within the app. 
This week, we’ve chosen Broadway Boosters, a Telecharge program dedicated to building buzz for Broadway shows, for our client spotlight. With the help of SocialToaster, Broadway Boosters has consistently grown since the summer of 2013 to build a team of over 5,600 supporters with a potential reach of over 2.5 million.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Every CEO knows that his or her company should be on social media -- but what exactly should they be doing on Facebook, Twitter, and Instagram?
In today’s digital world, your online presence is often the recognition needed to take you from an unknown to the most influential and sought after brand.  
An emerging trend in the marketplace is a shift from concentrating on the number of social media fans and followers to a focus on the quality of the fans and followers.   Brands are seeing that activating their best fans to share content or endorse a product can result in increased views of content and purchases by consumers seeing those messages shared by their friends.  Frequently we hear from our clients and agency partners they are not sure how to launch a fan advocacy campaign and they are unsure how to identify and manage these fans.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Good news autocorrect victims! Instagram captions are now editable. The photo sharing app announced a slew of updates this week, including improvements to the Explore page and the ability to edit captions. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Facebook’s highly anticipated anonymous app is here and it’s called Rooms.  The mobile app lets you create forums about any topic, customize the look & feel and invite friends to share and comment. 
By human nature we are competitive. And, companies take advantage of this by using competitions to engage customers. While there are different types of competitions -- contests, sweepstakes, lotteries, etc. -- the opportunity to play and compete is paramount to the contestant. Today, game mechanics continue to be a successful way to engage and activate brand ambassadors.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: McDonald’s is going bold on social! The fast food chain is rolling out “behind the scenes” webisodes dubbed: Our Food. Your Questions. And there’s no holding back.
The key to content marketing is to pay attention to your audience. Create (or find) content that is relative to your brand and reinforces you as the industry expert. Tell a story, teach a skill, or show a heartwarming picture. Though content marketing doesn’t directly say “here we are and we’re selling this product,” it shows your audience that you are a trusted, knowledgeable source of information, which can pay-off in the long run.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: After all the chaos around Facebook’s “real name” policy last week, the social network is throwing in the towel. They’ve pulled the reins on the overall program and  issued a lengthy apology.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Does size matter? Get your head out of the gutter! We’re talking about audience size here. SocialToaster founder, Brian Razzaque, is an expert on the topic of social media audience. Check out his advice for activating the right number of fans for your business.

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