The 2016 Summer Olympics have officially ended!
The 2016 Summer Olympics have officially ended!
Sports fans are some of the most dedicated and enthusiastic fans in the world. Seriously, we’ve all seen it. The Canadiens in Boston.
Ryan Lochte: Michael Phelps’ sidekick and three other U.S. swimmates were robbed at gunpoint early Sunday morning by thieves posing as police officers. The thieves forced the swimmers, who were all in U.S.
Super Power: The ability to know a little bit about everything thanks to Wikipedia.
It’s that time of year, when kids cringe and parents celebrate, it’s almost time for “Back to school, back to school, to prove to dad that I’m not a fool…” While grades and studying may be tops on Mom’s list, most kids will agree that picking out the right backpack, choosing the right school supplies, and of course planning out the new year’s wardrobe are the real reason for the season.
Title: Junior Account Manager
SocialToaster works with brands big and small, but #ICYMI we also work closely with agencies. By partnering with SocialToaster, agencies can innovatively set themselves apart from the competition while providing more value to their clients. As we all know, more value means more client security and revenue!
Title: Lead Generation Representative
The Olympics are the biggest sporting event in the world so when the Summer Games in Rio de Janeiro start (despite getting off to a rocky start), athletes won’t be the only ones competing.
It’s been a “ceiling shattering” week for Hillary Clinton and the ladies of the Democratic party.
Remember when we talked about transitioning your SocialToaster program from short-term to long-term? And we said, “Everyone that joined during the contest is there, ready to be utilized as your promotional army for as long as you want!” Well it’s time to utilize!
It happened, it finally (and quite shockingly) happened. Donald Trump officially accepted the Republican party’s nomination for prez. This is not a drill people! It’s been an eventful week for the GOP, who have been partying in Cleveland all week for their national convention.
Title: Graphic Designer
Prepare and beware America! SocialToaster is multiplying like John Travolta’s chills. We have officially expanded from our Baltimore headquarters to both the City That Never Sleeps and the City of Angels. New York City and Los Angeles! And in all honesty, those of us in Baltimore are a tiny bit jealous, because it certainly doesn’t suck to be working in either of those cities everyday (Kidding, we love B-more!). To understand our “jealousy”, we’re going to give you an inside look into what our two new offices are up to.
84 people were killed and dozens more were injured in an attack in Nice, France on Bastille Day, which is basically France’s Fourth of July. A man driving a large truck loaded with weapons and grenades rammed into a crowd of people watching fireworks. The truck was going about 25 mph and the driver was eventually shot by police.
Title: Director of Partnership Marketing
Is the electricity industry really all that electrifying? Shockingly, Bounce Energy will make you believe so! This Texas-based electricity provider, along with the help of SocialToaster, is using innovative ways to connect with their local audience, spread the word about energy efficiency and increase their online presence. This brand will enLIGHTen you on how being fresh and relatable with creative content allows you to connect with your customers. (Brace yourself: this post contains so many puns it hertz).
Within two days of each other, two police shootings have left two African American men dead. The first shooting took place in Baton Rouge, Louisiana, on Tuesday night when Alton Sterling, a 37-year-old black man, was fatally shot after an altercation with two white police officers.
So your SocialToaster short-term contest or sweepstakes has run its course. Now what? As a great marketer once said, or at least we think so, “Don’t be sad that it’s over, be happy because it’s not stopping!” Just because a sweepstakes is over, doesn’t mean that your SocialToaster program is complete! It’s actually just the start. Everyone that joined during the contest is there, ready to be utilized as your promotional army for as long as you want!
Earlier this week, three suicide bombers attacked Istanbul’s Ataturk International Airport, one of the world’s busiest travel hubs, killing 43 people and injuring more than 230.
Did you know that there are around 205 billion emails sent per day? So naturally, email marketing has become a pillar in brands’ marketing strategies. But what does it take to make your brand’s emails stand out amongst the rest in a user’s inbox? Your email open rate (EOR) is a key indicator of how well a campaign is performing.
Father’s Day was last weekend and most dads celebrate with a beer in one hand and barbeque tongs in the other. Some other dads had a different celebration in mind. May I present to you...the “Cheerio Challenge!” To compete in the challenge, all a dad needs is a box of Cheerios and a sleeping baby. The goal is to stack as many Cheerios on your baby’s head (or other limbs) as you can. The Cheerio Challenge record is 16 Cheerios in a single stack.
We all know climate change is happening (unless you’re Donald Trump who just believes in conspiracy theories). During the first part of this year, SocialToaster was lucky enough to partner with the Alliance for Climate Education to spread awareness that climate change exists and is a problem. ACE hosts live, in-school assemblies and empowers youths to take action.
Early last Sunday morning, a 29-year-old gunman open fired at Pulse, a gay nightclub in Orlando, killing 49 people and injuring 53. Only 30 people were found alive.
SocialToaster helps brands identify, activate and engage social fans and followers
On our blog, we have talked about new marketing services that your agency should be offering, we have also shared how agencies are using SocialToaster to offer fan advocacy solutions, but we haven’t talked about the agencies themselves.
First comes love, then comes marriage, then comes a baby in a...Facebook profile picture? A professor of human sciences and psychology at The Ohio State University published a study that found that moms are more likely to post photos and updates about their child when they feel pressure from society to strive for parental perfection. The study also found that most moms felt that motherhood had to be their central identity.
Snapchat is more than just a way to show off your digital flower crown for 10 seconds at a time. It’s transformed into a marketing tool that should not be ignored, especially if your brand or client is trying to appeal to the Gen-Z and millennial audience.
A golf course in Florida became a real-life Jurassic Park when a 15-foot alligator casually strolled across the green. Who knew that Gator Golf was actually based on a true story? Golfers quickly grabbed their phones and began to record the gator but luckily, they didn’t have to run for the golf carts, as gator didn’t even pay them any mind. Clearly the gator was just trying to find its ball in the lake.
What do you think of when you hear the word ‘healthcare?’ If the vision of a somber, sterile, fluorescently-lit hospital popped into your mind, you’re not alone. Medical centers and hospitals are not known for being the most fun or exciting brands. However, one of our clients is proving that idea to be false. They are connecting with their local audience with fun branded content and prizes, and engaging personal communication. Take out your notepad, we’re about to give you the prescription for making a presumed “uninteresting” brand exciting.
Breaking news: according to an article we found on Twitter a recent study says that social media is now biggest source of news for many. This study conducted by Pew Research Center, states that 62% of Americans get all their relevant info from social media platforms. Might not be surprising considering Facebook’s 1.6 billion users spend enough time on the platform that they’re bound to run into some important news stories circulating the internet.
Countdown to Memorial Day (as of Monday, May 23, 2016): t-minus 6 days! This is not a drill people! We’re unofficially celebrating summer at SocialToaster with Part II of our summer kickoff (check out Part I here). Thinking doesn’t happen during summer so we’ve done it for you! We’ve got 25 ideas for your summer-themed swag.
The dishware innovations keep on coming. First we saw the zero-waste edible spoons, available in a variety of flavors to suit your taste, and now may we present the plate that does your dieting for you. AbsorbPlate, a new invention from ad agency BBDO Bangkok (and the Thai health administration), will quite literally soak the extra calories out of your meal.
Ah, summer time, when the livin’ is easy *sips ice cold lemonade through an umbrella straw*…but social media doesn’t vacation. But no need to break into a sweat, we’ve got you covered with some best practices for your social media during the hot summer months. “Summer posting had me a blast…”
Top story this week, the internet has a collective freakout when Instagram changed its logo and layout without telling anyone. The stealth update was rolled out earlier this weekend with overwhelmingly harsh reviews.
Kick-off meeting, check. Prizing and rules are set, check. Creative assets are in the works, check. Your SocialToaster program is almost ready! Before you begin, you’ll want to make sure you’re familiar with all the best tips and tricks to get the most out of your fans! After all, happy fans make a happy brand. As we’re checking off items on our to-do list and wrapping things up for launch, we’ve gathered some of our best
advice practices to help you evaluate and optimize your SocialToaster program.
Big week in the wide world of politics. As it becomes frighteningly clear that Donald Trump is now the presumed nominee for the Republican party, it also becomes clear that his party (and the general public) is not in full support. Speaker Paul Ryan stated that he is “not ready” to support Trump as a candidate, while the rest of the world is seriously concerned about what the U.S.
At SocialToaster, we get to work with a wide-range of fun, exciting brands who run some pretty outstanding programs (and award really cool prizes).
New messaging app Talkshow is becoming quite the spiffy new social media platform. With a clever little concept, Talkshow seems to be capitalizing on what everyone already does on social media (and apparently directly inspired by an online convo between Taylor Swift and Ed Sheeran): hosting their own “talk show” of sorts. Through the iOS app, users can go live on any given topic or event and invite their friends (or enemies) to join in with commentary and discussion on their very own Talkshow.
When Brian Razzaque unplugs from his Baltimore-based social media marketing startup, he heads to the ice rink at the Reisterstown Sportsplex, where he puts on a helmet, elbow and knee pads, and shoes with a foam-like bottom.
The world lost a truly iconic celebrity and personality this week, as musician Prince died Thursday at age 57. More than just a musical legend, Prince is remembered for challenging standards of beauty and gender and championing a generation with his freedom of expression.
Lights, camera, filter! Instagram has become more than just an online photo album. You can now double-tap GIFs, Flip-o-grams, and of course, videos. If you read last week’s blog post, or if you didn’t you can read it now really quickly, you already know that both Instagram and online video are two major trends in digital marketing right now.
Get ready for a new spin on the adventures of Mowgli and Baloo! Disney has created a “live action” return of The Jungle Book. The film is a feat of computer generated imagery, with the kid who plays Mowgli frolicking around with a host of CGI critters. Seems like a demanding acting challenge, but fair enough as some of these critter’s real-life equivalents are endangered and could be a little bit difficult to work with.
Get to know our amazing team! Allow us to introduce Stefanie Marca, our super of the week!
Title: Account Manager
Digital marketing is changing more often than your Snapchat filter and since agencies are supposed to be industry experts, your services should constantly be increasing and improving to match these changes. Clients have more media channels than ever, with new ones being added every year. All of these channels represent potential opportunities, but they also all need to be filled with content.
Updates from the world of dating apps: find a new BFF just in time to commiserate about discovering that your S.O. is cheating on Tinder. Popular dating app Bumble understands how tough it is to make new friends in a big city. As such, they added an update to their platform that will help you find more platonic partners, “Bumble BFF.” Introverts rejoice, now there’s no need to go out or venture forward into social events in order to find your new bestie.
The Tesla Model 3 has finally been unveiled. CEO and co-founder Elon Musk opened up orders an hour before the official unveiling, even extending the online ordering process to more countries. Within just 24 hours of the pre-ordering process, the company had 134,000 of their Model 3 cars accounted for. Looks like some seriously high-tech (and affordably sexy) innovations for the auto industry are on the horizon.
Sadly, we lost two members of the entertainment community this week. Malik Taylor, otherwise known as Phife Dawg of A Tribe Called Quest, died this past Tuesday from complications of diabetes, at 45. Tributes from the music and entertainment community poured in over Twitter and other such platforms, showing that Taylor was a truly respected talent and will be missed.
As the campaign moves ahead, Hillary Clinton has held her place ahead in the polls on the democratic front. President Obama recently gave some private advice to Democratic donors, saying that it will soon be time for them to back Clinton as their candidate. Unfortunately for Bernie Sanders, it looks as though some are beginning to lose faith in his prospects. The republican front continues to provide us with ample entertainment.
The new Facebook reaction emojis are finally a reality. Say goodbye to simpler times of “liking” your friend’s status about how their dog just learned to roll over, now you must decide whether you love it, or are appalled, or if honestly it just makes you mad. You’re also no longer afforded the same luxury of liking something ironically and having it remain ambiguous. Personally, we think variety is great, but these options are a little bit stressful.
Continuing in the best fashion, last night’s GOP debate was complete with messy attacks on Donald Trump and the leading Republican candidate countering these attacks with comments on the sizes of his own and his opponents man-parts. A picture of maturity and class, wouldn’t you say? There was also some productive discussion of yoga. Boy are we in trouble.
Fellow celebrities have been coming out to support artist Kesha as she faces court proceedings and tries to extract herself from a contract with Dr. Luke, to whom she had allegedly been the victim of sexual assault. There is much controversy surrounding the issue as Dr. Luke has denied all allegations and pushed evidence that the singer has fabricated the accusations in order to leverage a contract with Sony.
Science has made a sound step forward in the possibility of 3D printing replacements for human skin. A recent study in Nature Biotechnology reveals a special 3D printer that can build you a brand new ear. The technology can replicate tissue, bone, cartilage and more! Too bad ol’ Vincent Van Gogh isn’t around to reap the benefits of this scientific innovation.
At this year’s Super Bowl halftime, Beyonce undoubtedly stole the show right out from under Coldplay. In addition to a performance that just about blew the crowd away, the superstar has dropped a surprise and politically conscious new video for her song Formation that quickly climbed the charts and she finished off by announcing her first solo tour since 2013’s Mrs. Carter Show World Tour. But Chris Martin sure did jump a lot… so that’s one point on his scoreboard, we guess?
Seems like we really are living like The Jetson’s now, with Tesla’s new Summon feature. No longer will you have to travel from doorstep to car, your Tesla Model S P85D will come right to you! The Summon feature, available from your key fob or phone (or even cooler, your Apple Watch) allows you to call your car right out of the driveway, unparking itself and obediently arriving right at your doorstep!
Most of us over on the east coast are still recovering from this past weekend’s blizzard. This time, the hype might have been justified. Winter storm Jonas was a doozy. With snowfalls ranging from 18 to 29 inches, this was one of the biggest storms on record for many major east coast cities.
Looks like the East Coast is in for another Snowmageddon. Forecasts are predicting a storm that could paralyze the coast from Washington D.C. to New York City, with accumulations up to at least two feet in some areas combined with hurricane-force winds and possibility for major coastal flooding. Yikes!
In today’s marketing world a lot of attention gets paid to vanity metrics such as the number of likes or shares a piece of content receives on social networks. While these metrics should never be the primary metric of marketing success (that slot is reserved for ROI-related metrics), they still have a place at the KPI table. Social media managers around the world closely monitor each piece of content’s performance and report on these metrics as proof (or lack thereof) of marketing success. Why?
The new social media app you didn’t even know about might be meeting an untimely end. Peach, a hip new intimate social networking app, launched about a week ago. Despite some novel features like “Magic Words” that can trigger drawing functions to add some doodles to your post, as well as a personal mode of content-sharing, Peach just doesn’t seem to be getting the traction it needs to thrive.
Let’s take it back to Digital Marketing 101 for a second. As we all know, there are several different types of traffic channels for your site: paid, earned, social, organic, etc. For a refresher, just check out the Acquisition tab in your Google Analytics account. Too many times we see our clients segment their SocialToaster campaign (as well as their other marketing efforts), keeping ST as its own channel cloistered away from other marketing initiatives.
President Obama published an op-ed on gun control in the New York Times this week. The president argued that gun control must be the country’s shared responsibility and stated that he would not support any presidential candidates who did not support “common sense” gun control and safety protocols.
Recently, a client asked us for help in calculating the ROI on their SocialToaster campaigns. No problem, we thought. In any long-term marketing initiative, there should be times where the marketer sits down with the numbers and figures out what’s working, what isn’t, and what she can optimize. And that’s exactly what was needed here.
Universally hated “pharma bro” Martin Shrkeli is at it again. His infamy began with an incident of pharmaceutical price gouging, but he has not lost his charm: getting on the wrong side of Wu-Tang Clan by buying a collection of never-before-heard tracks, disrespecting Taylor Swift, stating a plan to bail out rapper Bobby Shmurda from jail, and maintaining an utterly heinous Twitter feed (enough to be called a “spoiled brat” by Donald Trump himself).
With the holidays right around the corner, we asked our media buying department what they wanted for the season. Here is their wish list, sung to the popular carol:
Many television fans and loyal series followers were a bit confused at the list of Golden Globe nominations for this year. Of course, we’re all for avoiding monotony, but this year’s list of nominations is just kind of strange. We’re not surprised at the nomination of shows like Game of Thrones, and Empire, but some might be wonder how the lesser know Narcos beat out House of Cards in the Netflix Original game.
At SocialToaster, our emails are the most important touching point to our users. They can keep an active user engaged, and can also re-activate a user who hasn’t shared any content in a long time. So we are always looking for ways to improve the look and usability of our emails.
Every brand knows that the winter holidays are a great time to get people excited about their offerings. Potential customers are in a spending (and hopefully giving) frenzy that allows brands the opportunity to stuff their own stocking a little. The only problem is that everyone is doing it. Given this, it is important for your brand to try and do something unique to give your campaign a little jingle bell rock.
We’ve come up with a few ideas below to help get your audience engaged this holiday season. Come check it out.
Holiday Themed Prizing
Our favorite enlightened teen celebrity will soon be publishing a book of philosophical essays . Jaden Smith has been quoted to say that he “sees himself as a modern day prophet” and that his “spiritual ties to people in other dimensions and galaxies” will help him put his philosophical musings in writing to be shared with the world. Keep an eye out for some of his new and mystical takes on those dated ideas like string theory and chaos theory, in bookstores near you!
If you do any type of content marketing, then you probably know what it’s like when your audience starts to get a little content fatigued. You know, seeing the same content over and over (and over and over…) The symptoms: fewer likes and comments, and almost no shares or re-tweets. Keeping your audience engaged is a real challenge, after all, social media is a beast that needs to be fed by content, but it’s also a beast that rewards variety.
Reports show that conversations about Black Friday and Cyber Monday on social media beat out talk of Small Biz Saturday . As of the middle of the week there were more than 189,000 mentions of Black Friday and nearly 9,300 mentions of Cyber Monday, but only about 4,500 mentions of Small Business Saturday.
A SocialToaster program can help accomplish a whole range of goals for your brand. Be it driving engagement, awareness, or even sales - we can empower your Superfans to help get the job done.
But many organizations are looking to make an impact that goes beyond a single campaign. They want to increase their social following for all future endeavors. Lucky for them, and possibly you, this happens to be a tried-and-true capability of a SocialToaster program.
Global news this week has left us all with a heavy heart.
Every successful SocialToaster program starts with a successful landing page. After all, your landing page is your program’s first impression and as much as we say you shouldn’t judge a book by its cover, we all know that’s exactly what happens.
Your program’s recruitment lives and dies by your landing page. If you’re seeing low conversion numbers or a consistent low level of new recruits, the first place we recommend looking is at the program sign-up page. So what makes an effective landing page?
Employee advocacy is a very powerful communications tool. This shouldn’t come across as a surprise. After all, when outside-audiences see that people who spend their days working for a company (and thus know the ins-and-outs of the company) actually like working there and take pride in their products or services, that audience is bound to think more positively about the company.
Tinder has been hinting at an allegedly “huge” change to their algorithm. CEO Sean Rad says that the update will boost connections, deeper connections in particular, by almost 30%. The app is working to move past hook-up culture and provide a means for users to discover meaningful connections. We’re not entirely convinced that a “super” like truly conveys a deeper emotional intent than a swipe right, but who are we to judge!
Content marketing. We bet you’ve heard that term countless times over the last few years. (Yet here we are making you read even more about it!) Many bloggers have written about how to approach content marketing, but not so much what to write about. That is a shame because content marketing is meant to be a value exchange between you and your readers; if you don’t offer them something relevant or helpful they will move on.
Last week we had Hurricane Patricia, this week we’ve got Cyclone Chapala hitting record intensities in Yemen. This cyclone, if it continues to gain intensity as forecasted, could be the strongest cyclone ever recorded in the Arabian Sea. Affected areas could see somewhere between 5 and 10 years worth of rainfall in just one or two days.
Title: Account Manager
Super Power: The ability to nap anywhere, anytime, and sleep though anything.
Here Are 5 Fun Facts We Should Know About The Super Superczynski
Here are our tips on ways to make your biggest fans feel appreciated.
The strongest hurricane ever recorded is about to hit Mexico. Since this past Wednesday, Hurricane Patricia has escalated from a minimal tropical storm to a record-breaking Category 5 disaster. Residents as far north as Texas are being urged to evacuate as forecasts predict the cyclone to make landfall later this evening, with winds of almost 200 miles per hour. The power and speed of this growing storm have many wondering, is this just the beginning of global warming effects to come?
For DJs, having a good relationship with their fans is vital to a successful career. By maintaining a healthy and active fan base they increase their value as a performer, as well as drive ticket, album sales and festival invites. Given this, several DJs have turned to SocialToaster’s custom fan engagement platform.
In what is likely to make a lot of people seethe with jealousy, Forbes has listed the highest paid YouTube stars of 2015. Coming in first is PewDiePie with pre-tax income of $12 mil. This news will certainly push many more people to give this career path a go themselves.
Title: Digital Campaign Manager
Super Power: 360-degree X-Ray Vision to see all sides of a problem and devise a solution
5 Things to know about Austen:
Retail businesses live and die by their foot traffic. For these stores, it’s all about getting the customer through their doors. SocialToaster has a great reputation for helping clients drive online awareness and sales, but did you also know a SocialToaster program can be effective at driving offline sales at the local level?
Our approach to utilizing social media to drive in store traffic includes:
Traffic Driving Strategy 1: Use SocialToaster To Announce New Product Lines
Apparently, Britain has been having problem with their duck population observing proper sidewalk etiquette. And here we thought bike lanes were a problem! In an effort to keep the peace between pedestrians, cyclists, and ducks, Britain's Canal & River Trust has introduced "duck lanes" that run alongside the canals, marking out a clear waddling path for these feathered fellows.
Title: Jr. Account Manager
Super Power: Master Meme Creator
5 Things We Should Know About Matt
Anyone can win a grill, but when someone offers you a backyard makeover that's when you really start to pay attention. At SocialToaster we refer to this larger prize idea as a branded prize.
A prize on it’s own is like a carrot on a stick that helps people share and engage with a lot more content than they would otherwise. And the best part is they can actually get the carrot in the end!
NASA has revealed new evidence of liquid water on Mars. What does this mean for the prospects of Martian life!? Well before we get too excited, what they really found were hydrated minerals that point toward temperature fluctuations and seasonal changes on the planet’s slopes. That’s science talk for, “slow rock-water.” So far, the most that this discovery could mean is that life on Mars might have disappeared a couple million years ago, rather than billions.
Title: Account Manager
Super Power: The ability to fully function on three hours of sleep.