Blog

When you think Mercedes-Benz you probably think luxurious, classy, and (most likely) expensive. For many millennials, the thought of owning a Mercedes-Benz is something that they have only wistfully day dreamt about while working their entry-level jobs. But recently, Mercedes-Benz wanted to change all that with the release of their first-ever, modestly priced,  compact SUV–the GLA.

Want to learn more about the social media marketing efforts of World War Z? Find out in this edition of the Social Media Breakdown.
Interested in how the engaging social media campaigns of Catfish: The TV Show stacks up against others? Find out in this edition of the Social Media Breakdown.
Interested in what American Express is doing with their social media marketing? Find out how using social media plays a part in their mission by clicking here.
Interested in how Monster Energy uses Social Media Marketing? Find out what platforms they use and how they engage with their customers.
Interested in seeing how Marriott stacks up in terms of social media marketing? Find out in this edition of the Social Media Breakdown.
Wondering how TOMS fairs in the social media marketing arena? Find out in this week’s edition of the social media breakdown.
Paramount is ranked as one of the largest and top grossing movie studios in the world. On top of everything, in 2011 Paramount released six consecutive movies that each grossed more than $100 million dollars, setting a new industry record. So how does this 101-year-old company keep shining on the social media screen? Let’s find out in this week’s social media breakdown.
How does Gatorade stack up in terms of their social media marketing efforts? Find out in this edition of our Social Media Breakdown.
Salesforce.com pulled in 2.27 billion in revenue in 2012 (up 37% year-over-year). The company is so awesome that Fortune Magazine rated it number 27 in the top 100 best companies to work for in 2012, in part for its philanthropic efforts. Salesforce.com donated more than 3 million to various charities in 2012. So what is the company up to in 2013? Let’s find out in this week’s social media breakdown.
So how does a company known for being funny cultivate a pretty serious social media presence? Let’s find out in the breakdown.
Take a look at Yahoo’s social media marketing scorecard in this edition of our Social Media Breakdown.
Wondering how this iconic Easter staple stacks up in the social media arena? Find out here in our Peeps social media breakdown.
Think Jameson Whiskey have what it takes to earn the title of social media masters? Find out in our social media breakdown.
Interested to see how the Pittsburgh Penguins’ social media strategy stacks up? Find out in our social media breakdown.
Wonder how The North Face’s social media branding efforts stack up against the rest? Find out here in our social media break down.
With books and print media facing fierce competition from their digital counterparts, Random House has taken to the social web. Find out how their social engagement and influence stack up in this social media breakdown.
What’s more American than football? Trick question, nothing is more American than football (although this is pretty close). That makes the New England Patriots, a team named after the people that fought for America's independence, the most American thing about America.
With more than 15 million packages delivered every day, (enough to give every person in Mumbai a present) UPS has become the first choice for parcel delivery for millions of people worldwide. Most recently Dean Martin has stepped in to help show that UPS does more than just deliver your latest online purchase, they also provide logistic solutions.
American mornings are run on two things: Al Roker's weather reports and Dunkin Donuts coffee. With over 6,700 locations from Maine to Los Angeles it's an understatement to say that "America Runs on Dunkin.” Throw in the 10,000+ locations around the world and it looks more and more like this running thing is a global trend. On any given day they serve up over 52 varieties (and counting) of donuts and countless other breakfast offerings.

A few years back in an effort to curb labor costs, Walmart laid-off Smiley Face. In January, it said goodbye to its door greeters, which some pundits speculated would be replaced by offshore call centers or robots. But instead, the CMO launched a local social media initiative just before the holiday shopping season. Good timing, as retailers registered $1.3 billion in sales on Cyber Monday alone, totaling $61.8B for Q4 2011.