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A thriving business knows success comes from maximizing the lifetime value (LTV) of a customer - or how much revenue a specific customer brings your business over that customer's lifetime. Learn how you can extend your customer's LTV using advocacy marketing!

Take charge of your brand's fans and customers and use them to drive new and repeat sales. Learn how a brand advocacy program can help push your customers through every step of your sales funnel, from awareness to after purchase.

User-generated content is powerful - 76% of those surveyed are more likely to trust content shared by "normal people" than content shared by brands. Find out how you can encourage your brand’s Superfans to create and publish branded content to their social feeds.

Many Ecommerce brands choose to only sell their wares on Amazon, but relying on Amazon for all your sales carries a large amount of risk. Learn how to drive traffic directly to your Ecommerce store to take control your company's sales!

There are a variety of reasons why fashion and beauty brands should cultivate engagement on Instagram. Learn how your brand can leverage user-generated content on Instagram to generate engagement and drive sales.

There is a lot to consider when building an international advocacy marketing program - from legality to native language. Learn how to prepare your brand for it's global advocacy initiative launch!

If you're looking to leverage your Everyday Fans or Micro-Influencers to drive your brand’s marketing, you need to understand why they would consider sharing your content in the first place. Learn how to create content that supports their drive to share and earn your brand more content engagement, further reach, and a stronger return on content production costs.

The question isn’t will organic reach drop to 0% on Facebook; the question is when will the drop happen. Any brand relying on Facebook for sales and web traffic needs to put together a plan for the inevitable end of organic reach.

Even the best manual advocacy marketing management system is going to eventually fall short. Switching to a dedicated advocacy marketing platform can improve both your advocacy program and your work life. Find out how!

Short-term advocacy marketing campaigns can support a myriad of marketing goals including building attention around a new product/event, growing an email list or social following, or hitting quarterly or year-end sales goals. Learn how two SocialToaster clients took advantage of a short-term campaign to exceed their goals - and how you can too!

Earned media is often described as one of the most trusted forms of branded communication. Find out what the heck earned media is and how you can take advantage of it to drive valuable digital engagements.

Word-of-Mouth marketing is a powerful tool for driving sales: small and medium businesses get 60% of their sales thanks to word-of-mouth and referral marketing. The writing's on the wall: if you want to grow your sales, implement a better word-of-mouth marketing strategy. Learn how to initiate conversations and create opportunities that get your customers talking!

The average cost to fill an open position is $4,000 and 46% of recruiters do not have enough applicants to cover open positions. Integrating employee advocacy into your recruitment strategy could save you big on hiring costs and land your next (or your first) 10-year employee.

When social media is part of a buyer’s journey, brands see a 129% higher conversion rate. Use these ideas to generate social interactions with prospective customers and watch your sales grow!

Brands need to focus on creating content that drives customer action to impact their bottom line. But how? We break down the four steps to get your content working overtime.

User-Generated Content is a vital part of any successful social and digital marketing strategy. Deploying UGC correctly can bolster social engagement, increase leads and drive sales.

Employee advocacy isn’t about commandeering your employee’s social channels. It's about inspiring your employees to advocate on behalf of your brand. Find out which content topics employees engage most with to maximize your program!

While there's no way to ensure any specific content goes "viral", there are several factors you can control to ensure your content is "viral-friendly."

Take your advocacy marketing efforts to the next level! Learn these advanced Facebook advocacy marketing tactics and get your advocates to create content, Go Live, and close the sale.

88% of online shoppers incorporate reviews into their purchase decisions; like it or not, your brand is thriving or dying because of reviews. What can you do to earn more (and better) reviews?

Using buying personas to help segment your content creation and marketing strategy has huge benefits. Learn how to build buying personas for your company and how SocialToaster brand advocates can help!

The most expensive cost metric in marketing is the cost to acquire a new customer. Find out how an advocacy marketing program can help customer retention and encourage repeat purchases?

Big data and data-driven marketing aren’t groundbreaking concepts. Find out how to utilize your advocacy marketing program data to enhance your other marketing initiatives!

84% of your customers are asked questions about your product by prospective customers. Learn how to train and empower your brand advocates to answer questions in a way that pushes your brand forward and ultimately produces a sale!

It takes consumers over 9 site visits to before they make a purchase, so retargeting your visitors is critical to closing a customer. Brands that have organized their Superfans into an advocacy marketing program have a variety of ways to utilize their membership database to build profitable remarketing audiences.

The modern American consumer has evolved, with the most rapid change happening since the advent of the internet. Learn how to adapt your marketing strategy to reach the ever-changing customer!

Paid advertising has traditionally been tourism's go-to marketing tactic. With ad costs on the rise, destinations should look to advocacy marketing as a way to credibly impact potential consumers.

More than 46% of churches say that social media is the most effective method of outreach. Find out how an advocacy marketing program can help enhance this outreach and get members sharing your content with friends and family!

Misperceptions of Superfans abound! Today, we debunk the five most common misconceptions of the Superfan and their value to brands and marketers!

In the old days, SEO was mainly about driving traffic to a website and upping your ratings in any way you could. But search engines like Google soon grew wise to these kinds of deceptive tactics, instigating controls to sniff out dubious rankings. This is one of the reasons influencers can be so powerful

The cost of digital advertising is rising five times faster than inflation in the US. So what are digital marketers doing instead?

Gone are the days of the biggest ad in the Yellow Pages winning business by default. We are squarely in an age of collective intelligence, where each experience and encounter matters, as it will be broadcast and shared.

Attracting and retaining customers in a discount-fueled marketplace can be tricky. Customers grow to expect a certain level of quality based on price. Meet and exceed customer expectations, and you will build customers for life who come to you for their needs first - regardless of your price point.

The conclusion of our three-part look at advocacy marketing programs. Tips from our own clients on what to consider before you sit down with a potential vendor.

Much like the old adage of the tree falling in the woods, is your marketing content really “good” if no one is around to see it? Here are 4 tips for increasing the organic reach of your social media posts.

Last week we broke down the basic ins-and-outs of an Advocacy Marketing Program, or the umbrella program that you use to organize and activate your Everyday Fans and brand advocates.

In an age when businesses are utilizing social media as their primary (and sometimes only) tool for marketing, it can be disheartening to see a sudden drop in marketing effectiveness. Here are 4 ways to improve social media engagement.

We're breaking down Advocacy Marketing Programs to show how a brand's Everyday Fans can be activated to help solve the common headaches of dwindling organic reach and content engagement on social media.

We’ve laid out some tips to help brand's take their employee advocacy program to new heights by focusing their efforts on recruiting an often overlooked employee group, the average employee.

Earlier this week we posted an article that focused on the FTC guidelines for influencer marketing, and what brands can do to ensure their messaging is compliant. Our friends over at mediakix have also been posting on the same topic and have put together the below infographic to shed some light on the current state of the Instagram influencer marketing space. 

The Instagram influencer marketing space alone is officially worth over $1B. Brands are collectively paying over a billion dollars a year to have celebrities, influencers, micro-influencers, and their everyday fans promote their brands on Instagram.

Over the past couple weeks, we took a deep look at two influencer marketing archetypes, the Micro-Influencer and the Everyday Fan, and broke them down.

Last week we introduced you to two sets of influencers that brands utilize to support their influencer marketing efforts: The Micro-Influencer (influencers with network size between 5k-90k) and your brand’s Everyday Fans (individuals that follow your brand on social media and regularly engage with your content). In today’s post, we’ll take a closer look at some additional differences between these two types of influencers.

As the influencer marketing trend continues to take hold on marketing budgets nationwide, brands are taking a deep look at an emerging influencer classification: the Micro-Influencer. But what is a Micro-Influencer and how do they compare to an Everyday Fan, the person that engages with your brand on a regular basis on your social networks?  Over the next couple weeks, we’ll break down the difference between the Everyday Fan and the Micro-Influencer. 

Why the Dramatic Rise in Influencer Marketing?

Even though we’re well into the era of social networks, VR, and wearables, the grand-digital-daddy communication tool, the humble email, is still one of the top tools for reaching your current and potential customers. Our society, from logins to workflow, is hardwired to email communications. As with all communication networks, the true value of the medium depends on how many individuals you can reach with it.

This just in - the Instagram influencer marketing space has officially become a $1B business! Brands are spending bookoo deniro partnering with Instagrammers that have amassed large followings to drive new sales. For good reason too. TV viewership in the coveted 18–24 year-old demographic has dropped over 35% since 2011.

We’ve all been there. You’ve spent time, money, and resources on producing great content for your company blog, only to have that content seen by just a handful of people. Sound familiar? You know you need to increase the eyeballs on the content to actually make it worth anything, but the thought of committing even more money to boosting and promoting every post puts a strain on the ol’ ticker (and marketing budget of course). If only there was a group of individuals who were invested in your company AND actively wanted to promote it. Enter employee advocacy.

It’s that time of year, when kids cringe and parents celebrate, it’s almost time for “Back to school, back to school, to prove to dad that I’m not a fool…” While grades and studying may be tops on Mom’s list, most kids will agree that picking out the right backpack, choosing the right school supplies, and of course planning out the new year’s wardrobe are the real reason for the season.

The Olympics are the biggest sporting event in the world so when the Summer Games in Rio de Janeiro start (despite getting off to a rocky start), athletes won’t be the only ones competing.

On our blog, we have talked about new marketing services that your agency should be offering, we have also shared how agencies are using SocialToaster to offer fan advocacy solutions, but we haven’t talked about the agencies themselves.

Snapchat is more than just a way to show off your digital flower crown for 10 seconds at a time. It’s transformed into a marketing tool that should not be ignored, especially if your brand or client is trying to appeal to the Gen-Z and millennial audience.

Ah, summer time, when the livin’ is easy *sips ice cold lemonade through an umbrella straw*…but social media doesn’t vacation. But no need to break into a sweat, we’ve got you covered with some best practices for your social media during the hot summer months. “Summer posting had me a blast…”

Peace out #Coachella, see you next year! As the Memorial Day Weekend of festival season, Coachella is the unofficial kickoff of festival season. It’s one of the most well-known (and talked about) music festivals of the year.

Lights, camera, filter! Instagram has become more than just an online photo album. You can now double-tap GIFs, Flip-o-grams, and of course, videos. If you read last week’s blog post, or if you didn’t you can read it now really quickly, you already know that both Instagram and online video are two major trends in digital marketing right now.

Digital marketing is changing more often than your Snapchat filter and since agencies are supposed to be industry experts, your services should constantly be increasing and improving to match these changes. Clients have more media channels than ever, with new ones being added every year. All of these channels represent potential opportunities, but they also all need to be filled with content.

In today’s marketing world a lot of attention gets paid to vanity metrics such as the number of likes or shares a piece of content receives on social networks. While these metrics should never be the primary metric of marketing success (that slot is reserved for ROI-related metrics), they still have a place at the KPI table. Social media managers around the world closely monitor each piece of content’s performance and report on these metrics as proof (or lack thereof) of marketing success. Why?

Recently, a client asked us for help in calculating the ROI on their SocialToaster campaigns. No problem, we thought. In any long-term marketing initiative, there should be times where the marketer sits down with the numbers and figures out what’s working, what isn’t, and what she can optimize. And that’s exactly what was needed here.

With the holidays right around the corner, we asked our media buying department what they wanted for the season. Here is their wish list, sung to the popular carol:

 

A SocialToaster program can help accomplish a whole range of goals for your brand. Be it driving engagement, awareness, or even sales - we can empower your Superfans to help get the job done.

But many organizations are looking to make an impact that goes beyond a single campaign. They want to increase their social following for all future endeavors. Lucky for them, and possibly you, this happens to be a tried-and-true capability of a SocialToaster program.

Every successful SocialToaster program starts with a successful landing page. After all, your landing page is your program’s first impression and as much as we say you shouldn’t judge a book by its cover, we all know that’s exactly what happens.

Your program’s recruitment lives and dies by your landing page. If you’re seeing low conversion numbers or a consistent low level of new recruits, the first place we recommend looking is at the program sign-up page. So what makes an effective landing page?

Content marketing. We bet you’ve heard that term countless times over the last few years. (Yet here we are making you read even more about it!) Many bloggers have written about how to approach content marketing, but not so much what to write about. That is a shame because content marketing is meant to be a value exchange between you and your readers; if you don’t offer them something relevant or helpful they will move on.

Dana and Leslie both run bakeries on the bustling main street of their up-and-coming neighborhood—D’s Sweet Dreams, and Baked with Love by Leslie. To try to make each of their bakeries the most talked about in town, both business decide to run sweepstakes. D’s Sweet Dreams is offering a chance to win a cupcake a day for an entire year and Baked with Love by Leslie is offering a chance to win the birthday cake of your dreams.

Find out how a blogger outreach program can help your brand get more loyal followers, increased web traffic, and trusted word-of-mouth advertising. Plus, learn how to get it started!

We’re going to take a shot in the dark and assume that you’ve probably heard the term “content marketing” about a bajillion times by now. But for many brands, consistently developing content is only half the battle. The real struggle comes from trying to ensure that the content is loved and shared by fans. After all, if a blog posts to the web and no one is there to read it, does it make an impact?

People love sweepstakes. They love the thrill of the chase, the rush of the win and reaping rewards from brands they love. Spoiler alert: brands love sweepstakes too. Why? Because running a sweepstakes, especially on social media, is a fun way to kick-start some audience engagement, recruit new fan advocates, open lines of communication with followers, build that all-important email list, and reward fans for being the best-ever.

When it comes to social media marketing, many companies are left scratching their heads, wondering where to even begin their ROI calculation. Figuring out how to track clicks and data across social channels and align it all with sales data and lead generation may sound like a big headache, but with the help of Google Analytics, it can be done.

Yes, we do own a calendar. We know that it’s summertime. And while the twinkle lights, tinsel and tidings won’t make their way into our homes for a few more months, we know that it’s never too early to start thinking about your brand’s holiday social strategy.

Now that you know the basics of what, when and how often to post on Instagram, let’s a take a deeper dive into how to make your brand stand out in its sea of images. From how to build, retain and engage your fanbase to effectively using hashtags, this list will help you take your brand’s Instagram presence to the next level.

This month we've chosen Something Rotten! and their #TeamRotten campaign as our client spotlight! Something Rotten! is a brand-new, side-splitting musical that debuted on Broadway in March 2015 and has since garnered lots of attention and accolades including 10 Tony Award nominations.

It’s probably safe to say that most of us know the basics of using Instagram. But how do you maximize your visibility and encourage fan engagement with your brand’s Instagram account? Check out a few of our expert’s recommended best practices below!

Besides making sure your video’s quality is top-notch, there are a few things you can do to make sure you're reaching the right audience, racking up views, encouraging meaningful engagement and ultimately charming your viewers into taking profitable action. Read on for 9 tips that can help you boost B2C and B2B video views.

This month we've chosen Avocados from Mexico’s Echale Challenge as our client spotlight! As a relatively new organization, Avocados from Mexico has garnered an impressive amount of members and engagement and we’re excited to watch this program continue to grow.

We’ve talked about gamification a lot on the old SocialToaster blog. After all, gamification is a pretty big deal in the wide world of business, being used to support everything from marketing, to developing, to management. But how do you know if the gamification program you launched is successful? We’ve polled our team of social masterminds to bring you the top three signs of a successful gamification program.

With so many options available to consumers, successful app marketing has never been as important. So, how do you expect your creation to stand out in this congested sea of around 2.5 kajillion (rough estimate) apps that are currently available? We've compiled a short list below of some of the top tactics our clients are using to drive mobile downloads and capture their audience’s attention.

Congrats, your company is on social media! You’re creating and sharing awesome content and gaining quite the following! Now you’re ready to really kick it up a notch. How? By increasing fan engagement on your Facebook posts. It can be tricky to know exactly where to start, so we've put together a couple tips to get you started.

This month we've chosen the United Nations’ Messengers of Humanity program as our client spotlight! The United Nations has launched one of the strongest SocialToaster program’s we've seen, and we’re proud to have partnered with them in making their goals a reality.

How can you leverage your employee base and create an environment that fosters employees advocating on your behalf? Here are a few ideas to get you started:

Calculating social media return on investment can seem a lot like rocket surgery; impossible and, well, not a real thing. If you're having trouble measuring social media success for your company, you could be making these common mistakes!

How do you ensure that your Facebook Ads make the biggest impact possible? With over 1 billion active users, it can be tricky to reach your intended audience on Facebook. Check out these tips we've put together that can help you get the most out of your ads.

As YouTube comes up on the 10 year anniversary of its first video, Me at the Zoo, it’s almost mind-blowing to take a step back and look at how online video has evolved since then. While its beginnings may have been inspired by a famous wardrobe malfunction, it’s no secret that YouTube was the beginning of a major shift in the way we interact and share content online.
Everyone can agree that social media is an awesome tool for promoting brand awareness. But at SocialToaster, we know that's just the beginning. Learn how your company can use social media to connect with fans who can act as word-of-mouth advocates for your brand.
Once your company has an active Facebook page and Twitter account, how do you make sure that your brand’s message is reaching the desired audience while engaging it as well? We've put together a few quick tips for incorporating gamification into your social media marketing strategy.
SocialToaster founder Brian Razzaque shares his thoughts on the recent changes to Facebook's algorithm. An expert in content marketing, Brian offers helpful tips and insights on handling the updates and maintaining an effective social media strategy.
Employee advocates could be the boost your social media marketing needs to get your brand's message in front of new and interested audiences.
Brr! If you’ve been outside lately, you’ve experienced first hand how icy this winter will be. When the weather changes, so does your marketing strategy, so we’ve put together a few tips that should help keep your marketing efforts hot despite the cold season.
Everyone can agree that customer engagement is important these days. But just how important is it? In Gallup’s 2014 report on the State of the American Consumer, data shows that a fully engaged customer represents a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. Furthermore, an actively disengaged customer represents a 13% discount in these categories.
Every CEO knows that his or her company should be on social media -- but what exactly should they be doing on Facebook, Twitter, and Instagram?
An emerging trend in the marketplace is a shift from concentrating on the number of social media fans and followers to a focus on the quality of the fans and followers.   Brands are seeing that activating their best fans to share content or endorse a product can result in increased views of content and purchases by consumers seeing those messages shared by their friends.  Frequently we hear from our clients and agency partners they are not sure how to launch a fan advocacy campaign and they are unsure how to identify and manage these fans.  
The 4 social media strategies they used effectively to win you over
When you think about brands that run successful customer engagement campaigns on social media, do you include any Consumer Packaged Goods in that group? They have been at the forefront of marketing since the beginning, but it seems that some CPGs have been dragging their feet in the shift towards social media channels. But how can you blame them?
Not feeling very creative today but need to post some new content to your social media pages? Have no fear! Here are twelve industry tested tips to get you moving in the right direction ASAP.
We’ve said it once and we’ll say it again. Your fans aren’t going to share your content unless you give them a reason to. Not even if you wrote the best and funniest post in the history of the internet. That means that all of the time and effort that you put into that post is essentially wasted. No engagement. No ROI. No nothing. So what can you do? Three words: Social. Media. Gamification.
Many firms just like yours are asking the same question these days: is native advertising on social media platforms worth all of the time and money that goes into it? The short answer? Yes.
Want your message to come across as a recommendation from a trusted friend rather than as a commercial? Follow these steps to successfully recruit your brand ambassadors!
I am going to share a hard truth. Most of your content will not be organically shared. It’s a hard pill to swallow for most brands, that your brand isn’t always the first thing your Facebook fans think of in the morning. Sure, there are some brands out there with amazingly supportive fans that are sharing every piece of content or liking all of the seasonal memes, but be honest with yourself, how many of your fans are sharing? More importantly, how many of your fans are actually seeing the content you’re publishing? A survey by socialbakers.com showed that most brands only reach 11% – 16% of their audience with each post. So how do you increase your post’s visibility and ensure your content is being seen by more than just a handful of audience members? You incentivize sharing
In the world of tabloids and paparazzi, it’s hard not to catch the latest and greatest news of the hottest celebrities. But, how are they managing their social networks and what does it do for their brand? Let’s take a little time out and see what’s happening with one of today’s most effective social media marketer and hip-shaking superstar: Shakira.
One of the easiest ways to enhance your company’s brand to convey a professional social media presence is to create the proper artwork for the social media platforms you are using. This is free space to advertise your brand and give a clear branding message. The attached PDF is a current spec guide for Facebook, Twitter, Google+, LinkedIn, and Youtube. Scroll all the way down to see examples and tips. 

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