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Prepare and beware America! SocialToaster is multiplying like John Travolta’s chills. We have officially expanded from our Baltimore headquarters to both the City That Never Sleeps and the City of Angels. New York City and Los Angeles! And in all honesty, those of us in Baltimore are a tiny bit jealous, because it certainly doesn’t suck to be working in either of those cities everyday (Kidding, we love B-more!). To understand our “jealousy”, we’re going to give you an inside look into what our two new offices are up to.

 

At SocialToaster, our emails are the most important touching point to our users. They can keep an active user engaged, and can also re-activate a user who hasn’t shared any content in a long time. So we are always looking for ways to improve the look and usability of our emails.

SocialToaster founder, Brian Razzaque, describes what he calls the “myth of organic advertising” in his South by Southwest Interactive speaker submission. We sat down with Brian to ask him to elaborate on the topic a bit. Here’s what he had to say.

Not so sure about this whole gamification thing? Check out this Technorati article about how Air Canada utilizes incentives and gamification to create a rewards program for its customers -- and enjoys a splendid ROI!

May Releases   We have been busy beavers over here at SocialToaster headquarters! There are lots of updates in our latest release. So let’s take a look and see what’s new under the hood. Everyone knows if you don't have mobile, you aren't keeping up.  So we have made sure your mobile experience is the best it can be.  All we need from you is a 320 x 70 px mobile banner and we can get you setup in a matter of minutes.  Take a look at a preview below.
Hi Everybody! We are releasing a new dashboard November 7th and we wanted to show you how to complete your everyday tasks and walk you through some of our favorite features.
Explosions! Laser beams! Capes! And yes, even tights that may be, well, too tight. This is what an audience usually expects with a blockbuster. Traditionally, studios would create and market movies that appeal to teenage boys and teenagers at heart. It’s no coincidence that the top five grossing movie franchises of all time include 007, Marvel, Vader, and Hobbits. But now, things are starting to change. 
Reposted from Brian Wolak’s article on CityBizList.com 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Breakfasts everywhere went undocumented after violent storms caused Instagram’s server to shut down Saturday.  The photo sharing company informed its users of the outage on their Facebook Fan Page. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Figure 1 Robert Scoble Got This Message on Facebook This Week We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Dario Franchitti won the Indy 500 along with some Twitter fans. The driver added 4,700 new followers and was mentioned 30,000 times over the weekend.

With 180 languages spoken at the Olympics, misinterpretations of the Latin motto are expected. NBC executives translate it as “Higher, Stronger, tape-delayed.” What has angered audiences further is the network’s frequent spoilers, including an Olympic-sized blunder when, just moments before airing Missy Franklin’s time-delayed win in the 100-meter backstroke, NBC ran a Today show promo which revealed that the athlete had won the gold. Doh!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Tiger Woods opted out of his Tuesday Press Conference and held a social media event on his website instead. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Today we are asking a very interesting question. We are curious as to how much social networking could impact the 2012 election. So we set up a poll to find out. Please vote and share it with your friends so we can see how much social media is going to drive the results of this year's election. Happy voting!
New York City has played host to some of history’s most spectacular brawls. For most folks, top of mind Manhattan mêlées include Yanks vs Mets in the subway series and the “Fight of the Century” – Joe Frazier vs Muhammad Ali at Madison Square Garden, and King Kong vs Fay Ray.  Also, the Jets vs. the Giants, the Jets vs the Geese, and Jets vs Sharks.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week’s rumor that Salesforce was developing the Social CRM you’ve been waiting for was confirmed this week with a $745 million transaction. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Mashable, along with the United Nations Foundation and 92Y hosted Rio+Social and conversed about saving the planet with social media this week.