Nothing brings people together like good food. And that is exactly what Better Than Bouillon intends to do! Its Creative Cooks Club campaign is stirring things up with innovative recipes that will whisk you away (Get it, the puns practically write themselves!). The central aim of the campaign is to create a consumer invested program that targets females, especially those hard-working mothers out there, who are looking for a new, fun, and exciting way to cook up their favorite Better Than Bouillon products. The goal is to encourage members to share the recipes and meals they made with their friends, family, and the rest of their social media following.