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Reports show that conversations about Black Friday and Cyber Monday on social media beat out talk of Small Biz Saturday . As of the middle of the week there were more than 189,000 mentions of Black Friday and nearly 9,300 mentions of Cyber Monday, but only about 4,500 mentions of Small Business Saturday.

A SocialToaster program can help accomplish a whole range of goals for your brand. Be it driving engagement, awareness, or even sales - we can empower your Superfans to help get the job done.

But many organizations are looking to make an impact that goes beyond a single campaign. They want to increase their social following for all future endeavors. Lucky for them, and possibly you, this happens to be a tried-and-true capability of a SocialToaster program.

Global news this week has left us all with a heavy heart.

Every successful SocialToaster program starts with a successful landing page. After all, your landing page is your program’s first impression and as much as we say you shouldn’t judge a book by its cover, we all know that’s exactly what happens.

Your program’s recruitment lives and dies by your landing page. If you’re seeing low conversion numbers or a consistent low level of new recruits, the first place we recommend looking is at the program sign-up page. So what makes an effective landing page?

Employee advocacy is a very powerful communications tool. This shouldn’t come across as a surprise. After all, when outside-audiences see that people who spend their days working for a company (and thus know the ins-and-outs of the company) actually like working there and take pride in their products or services, that audience is bound to think more positively about the company.

Tinder has been hinting at an allegedly “huge” change to their algorithm. CEO Sean Rad says that the update will boost connections, deeper connections in particular, by almost 30%. The app is working to move past hook-up culture and provide a means for users to discover meaningful connections. We’re not entirely convinced that a “super” like truly conveys a deeper emotional intent than a swipe right, but who are we to judge!

Content marketing. We bet you’ve heard that term countless times over the last few years. (Yet here we are making you read even more about it!) Many bloggers have written about how to approach content marketing, but not so much what to write about. That is a shame because content marketing is meant to be a value exchange between you and your readers; if you don’t offer them something relevant or helpful they will move on.

Last week we had Hurricane Patricia, this week we’ve got Cyclone Chapala hitting record intensities in Yemen. This cyclone, if it continues to gain intensity as forecasted, could be the strongest cyclone ever recorded in the Arabian Sea. Affected areas could see somewhere between 5 and 10 years worth of rainfall in just one or two days.

Title: Account Manager

Super Power: The ability to nap anywhere, anytime, and sleep though anything.

Here Are 5 Fun Facts We Should Know About The Super Superczynski

Here are our tips on ways to make your biggest fans feel appreciated.

The strongest hurricane ever recorded is about to hit Mexico. Since this past Wednesday, Hurricane Patricia has escalated from a minimal tropical storm to a record-breaking Category 5 disaster. Residents as far north as Texas are being urged to evacuate as forecasts predict the cyclone to make landfall later this evening, with winds of almost 200 miles per hour. The power and speed of this growing storm have many wondering, is this just the beginning of global warming effects to come?

For DJs, having a good relationship with their fans is vital to a successful career. By maintaining a healthy and active fan base they increase their value as a performer, as well as drive ticket, album sales and festival invites. Given this, several DJs have turned to SocialToaster’s custom fan engagement platform.

In what is likely to make a lot of people seethe with jealousy, Forbes has listed the highest paid YouTube stars of 2015. Coming in first is PewDiePie with pre-tax income of $12 mil. This news will certainly push many more people to give this career path a go themselves.

Title: Digital Campaign Manager

Super Power: 360-degree X-Ray Vision to see all sides of a problem and devise a solution

5 Things to know about Austen:

Retail businesses live and die by their foot traffic. For these stores, it’s all about getting the customer through their doors. SocialToaster has a great reputation for helping clients drive online awareness and sales, but did you also know a SocialToaster program can be effective at driving offline sales at the local level?

Our approach to utilizing social media to drive in store traffic includes:

Traffic Driving Strategy 1: Use SocialToaster To Announce New Product Lines

Apparently, Britain has been having problem with their duck population observing proper sidewalk etiquette. And here we thought bike lanes were a problem! In an effort to keep the peace between pedestrians, cyclists, and ducks, Britain's Canal & River Trust has introduced "duck lanes" that run alongside the canals, marking out a clear waddling path for these feathered fellows.

Title: Jr. Account Manager

Super Power: Master Meme Creator

5 Things We Should Know About Matt

Anyone can win a grill, but when someone offers you a backyard makeover that's when you really start to pay attention. At SocialToaster we refer to this larger prize idea as a branded prize.

A prize on it’s own is like a carrot on a stick that helps people share and engage with a lot more content than they would otherwise. And the best part is they can actually get the carrot in the end!

NASA has revealed new evidence of liquid water on Mars. What does this mean for the prospects of Martian life!? Well before we get too excited, what they really found were hydrated minerals that point toward temperature fluctuations and seasonal changes on the planet’s slopes. That’s science talk for, “slow rock-water.” So far, the most that this discovery could mean is that life on Mars might have disappeared a couple million years ago, rather than billions.

Title: Account Manager

Super Power: The ability to fully function on three hours of sleep.

Soliciting bloggers is tricky. These are real people you’re dealing with after all. And unlike buying ad space from the ye-olde-Google machine, having a blogger or influencer carve out some space for your brand requires a special kind of human touch. We work with several of our clients on doing blogger outreach right. Many clients want to do this because of all the benefits blogger outreach brings.

More buzz around Apple’s iOS 9 (We now have Taco emojis people!), as a widespread bug in the new system has been locking up users’ iPhones, iPads, etc. before the upgrade is even complete. Thankfully, Apple has admitted to this problem and has released iOS 9.0.1 with fixes for this and a couple other bugs.

Title: Support Specialist

Super Power: The power to move through time at the speed of time

5 Things We Should Know About Kelly:

Dana and Leslie both run bakeries on the bustling main street of their up-and-coming neighborhood—D’s Sweet Dreams, and Baked with Love by Leslie. To try to make each of their bakeries the most talked about in town, both business decide to run sweepstakes. D’s Sweet Dreams is offering a chance to win a cupcake a day for an entire year and Baked with Love by Leslie is offering a chance to win the birthday cake of your dreams.

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.

Find out how a blogger outreach program can help your brand get more loyal followers, increased web traffic, and trusted word-of-mouth advertising. Plus, learn how to get it started!

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Check out what you missed and share below to start earning points.

When it comes to your SocialToaster program, chances are you’re running one of two types of campaigns: Evergreen (ongoing) or Short-Term (30 to 90 days). For this blog post, we’re going to focus on short-term campaigns and what you can do when a short-term campaign ends.

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Check out what you missed and share below to start earning points.

One of the first questions we’re asked by agencies when it comes to considering fan advocacy solutions for their clients is “Why?” And while, in our humble opinion, the benefits of offering a fan advocacy option with SocialToaster are numerous, most agencies use SocialToaster to expand service offerings for clients and add a new revenue stream for themselves.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

A common question we get from new clients is, “Hey guys, the program is working great but is there anything else I can do to drive new recruits?” The short answer is, “Yes!” The longer answer is laid out in this here blog post.

Will Jon Stewart moderate an upcoming presidential debate? Is an asteroid headed our way? Is Dismaland the unhappiest place on earth? Find out in the Weekly Spread!

If our recent blog posts and infographic didn’t tip you off, we’re big fans of Instagram. We love how engaged its users are, and how easy it can be to set up and execute challenges and contests on this photo-sharing Goliath of a social media platform. To make sure you're getting the most out of your Instagram contests, check out these tactics that have been put to the test by some of our biggest clients.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Senior Account Manager

Super Power: He can find any solution to any problem on Google

5 Things We Should Know About Bojo:

We’re going to take a shot in the dark and assume that you’ve probably heard the term “content marketing” about a bajillion times by now. But for many brands, consistently developing content is only half the battle. The real struggle comes from trying to ensure that the content is loved and shared by fans. After all, if a blog posts to the web and no one is there to read it, does it make an impact?

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This month we've chosen six-time Stanley Cup winners, The Chicago Blackhawks, as our client spotlight! The Blackhawks have been dazzling Chicago hockey fans since the franchise was created in 1926. They won their first Stanley Cup during the 1933-34 season. However, the true hat trick (hockey puns for the win!) came in 2012 when the Blackhawks launched their Fan Ambassador program and started their partnership with SocialToaster!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

At SocialToaster, we know that having an army of fan advocates is essential when it comes to reaching the masses organically on social media. But before you can bring out the big guns, you have to shore up your lines and sign on your recruits. If you’re not exactly sure how to do this, we’ve got your six; after helping hundreds of brands build their fan advocate armies, we know what it takes get your troops assembled in no time.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

People love sweepstakes. They love the thrill of the chase, the rush of the win and reaping rewards from brands they love. Spoiler alert: brands love sweepstakes too. Why? Because running a sweepstakes, especially on social media, is a fun way to kick-start some audience engagement, recruit new fan advocates, open lines of communication with followers, build that all-important email list, and reward fans for being the best-ever.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

When it comes to social media marketing, many companies are left scratching their heads, wondering where to even begin their ROI calculation. Figuring out how to track clicks and data across social channels and align it all with sales data and lead generation may sound like a big headache, but with the help of Google Analytics, it can be done.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Yes, we do own a calendar. We know that it’s summertime. And while the twinkle lights, tinsel and tidings won’t make their way into our homes for a few more months, we know that it’s never too early to start thinking about your brand’s holiday social strategy.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Now that you know the basics of what, when and how often to post on Instagram, let’s a take a deeper dive into how to make your brand stand out in its sea of images. From how to build, retain and engage your fanbase to effectively using hashtags, this list will help you take your brand’s Instagram presence to the next level.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This month we've chosen Something Rotten! and their #TeamRotten campaign as our client spotlight! Something Rotten! is a brand-new, side-splitting musical that debuted on Broadway in March 2015 and has since garnered lots of attention and accolades including 10 Tony Award nominations.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: EVP of West Coast Operations
Super Power: Power Lunches
5 Things You Should Know About Austin:

It’s probably safe to say that most of us know the basics of using Instagram. But how do you maximize your visibility and encourage fan engagement with your brand’s Instagram account? Check out a few of our expert’s recommended best practices below!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

When you think Mercedes-Benz you probably think luxurious, classy, and (most likely) expensive. For many millennials, the thought of owning a Mercedes-Benz is something that they have only wistfully day dreamt about while working their entry-level jobs. But recently, Mercedes-Benz wanted to change all that with the release of their first-ever, modestly priced,  compact SUV–the GLA.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Besides making sure your video’s quality is top-notch, there are a few things you can do to make sure you're reaching the right audience, racking up views, encouraging meaningful engagement and ultimately charming your viewers into taking profitable action. Read on for 9 tips that can help you boost B2C and B2B video views.

Title: Senior Strategist

Super Power: Clarifying goals and putting together strategic plans to reach those goals

5 Things We Should Know About Jason:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This month we've chosen Avocados from Mexico’s Echale Challenge as our client spotlight! As a relatively new organization, Avocados from Mexico has garnered an impressive amount of members and engagement and we’re excited to watch this program continue to grow.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

At SocialToaster, we work with some of the best brands in the world and we want every one of their fan advocacy programs to reach their full potential. Sometimes figuring out just what to do to make that happen can be a bit of a head scratcher so we talked with some of our in-house experts to come up with 5 tips to make the most of your SocialToaster campaign.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Office Manager
Super Powers: Master of Coin / Continuity Director - aka the ability to spot when things change from different camera angles from multiple takes!
Five things you should know about Jaime:

We’ve talked about gamification a lot on the old SocialToaster blog. After all, gamification is a pretty big deal in the wide world of business, being used to support everything from marketing, to developing, to management. But how do you know if the gamification program you launched is successful? We’ve polled our team of social masterminds to bring you the top three signs of a successful gamification program.

We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

With so many options available to consumers, successful app marketing has never been as important. So, how do you expect your creation to stand out in this congested sea of around 2.5 kajillion (rough estimate) apps that are currently available? We've compiled a short list below of some of the top tactics our clients are using to drive mobile downloads and capture their audience’s attention.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: Developer
Super Power: The ability to not exist on the internet.
Five things you should know about Jacob:

New Self-Serve Platform, Los Angeles and New York City Office in the Works

Congrats, your company is on social media! You’re creating and sharing awesome content and gaining quite the following! Now you’re ready to really kick it up a notch. How? By increasing fan engagement on your Facebook posts. It can be tricky to know exactly where to start, so we've put together a couple tips to get you started.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This month we've chosen the United Nations’ Messengers of Humanity program as our client spotlight! The United Nations has launched one of the strongest SocialToaster program’s we've seen, and we’re proud to have partnered with them in making their goals a reality.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Title: SVP of Content & Strategy
Super Powers: Can make conversation with anyone at anytime, anywhere.
Five things you should know about Adam:

How can you leverage your employee base and create an environment that fosters employees advocating on your behalf? Here are a few ideas to get you started:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

Calculating social media return on investment can seem a lot like rocket surgery; impossible and, well, not a real thing. If you're having trouble measuring social media success for your company, you could be making these common mistakes!

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

How do you ensure that your Facebook Ads make the biggest impact possible? With over 1 billion active users, it can be tricky to reach your intended audience on Facebook. Check out these tips we've put together that can help you get the most out of your ads.

  Title: Account Wizard (Manager) Super Powers: Managing accounts with a quick wit, the art of nerf war and minor knowledge of technology Five things you should know about Madeline: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: It’s that time of year again; college basketball fans everywhere are going crazy, cheering on their favorite teams. March Madness is underway and promises upsets, thrills and all-around, well, madness galore.
As YouTube comes up on the 10 year anniversary of its first video, Me at the Zoo, it’s almost mind-blowing to take a step back and look at how online video has evolved since then. While its beginnings may have been inspired by a famous wardrobe malfunction, it’s no secret that YouTube was the beginning of a major shift in the way we interact and share content online.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Great news for advertisers! Facebook is finally opening  its data firehose to select a select group through a new analytics tool developed with DataSift.
Everyone can agree that social media is an awesome tool for promoting brand awareness. But at SocialToaster, we know that's just the beginning. Learn how your company can use social media to connect with fans who can act as word-of-mouth advocates for your brand.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Finally! Instagram is letting you click on things. For the first time ever, the photo sharing app will start showing clickable URLs… but only in its new multi-photo carousel ads.
Once your company has an active Facebook page and Twitter account, how do you make sure that your brand’s message is reaching the desired audience while engaging it as well? We've put together a few quick tips for incorporating gamification into your social media marketing strategy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
SocialToaster founder Brian Razzaque shares his thoughts on the recent changes to Facebook's algorithm. An expert in content marketing, Brian offers helpful tips and insights on handling the updates and maintaining an effective social media strategy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This month we've chosen the Columbia Alumni Association from Columbia University as our client spotlight! In October, 2013, the Columbia Alumni Association turned to SocialToaster during the University’s Giving Day initiative, with the goal of bringing together alumni, students, parents, and friends in support of the University.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Employee advocates could be the boost your social media marketing needs to get your brand's message in front of new and interested audiences.
  Title: Lead Generation Representative / "Special Projects Sarah" Super Power: Keeper of the Interns  Five things you should know about Sarah: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Some marketers are skeptical about social media’s return on investment. They know that posting on Facebook or running a fan advocacy program helps increase their reach, but how do these activities translate to money in the bank? We’ve put together a quick guide here to help you determine social media’s ROI.

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