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This month we've chosen the Columbia Alumni Association from Columbia University as our client spotlight! In October, 2013, the Columbia Alumni Association turned to SocialToaster during the University’s Giving Day initiative, with the goal of bringing together alumni, students, parents, and friends in support of the University.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Employee advocates could be the boost your social media marketing needs to get your brand's message in front of new and interested audiences.
  Title: Lead Generation Representative / "Special Projects Sarah" Super Power: Keeper of the Interns  Five things you should know about Sarah: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Some marketers are skeptical about social media’s return on investment. They know that posting on Facebook or running a fan advocacy program helps increase their reach, but how do these activities translate to money in the bank? We’ve put together a quick guide here to help you determine social media’s ROI.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This week we compare two brands and their following to demonstrate the importance of social media engagement and fan advocacy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This month we’ve chosen Kurio, a manufacturer of kids’ tablets, for our client spotlight! Since November, 2013, SocialToaster has worked with Digial Designworks Inc. to expand Kurio’s reach and increase its engagement over its social media networks.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Brr! If you’ve been outside lately, you’ve experienced first hand how icy this winter will be. When the weather changes, so does your marketing strategy, so we’ve put together a few tips that should help keep your marketing efforts hot despite the cold season.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
With the new year approaching, many brands and their agencies are finalizing their social media marketing strategy. Since social media provokes change by its very nature, you need to constantly adapt to keep your marketing strategy relevant in an ever-changing landscape. We’ve put together a short guide on adjusting your social media marketing efforts for 2015 to increase revenue and fan engagement, and feel free to participate in the discussion with your comments!
Sunday, February 1 will likely be the most watched day on television thanks to Super Bowl XLIX. While the contenders have yet to be determined (Go Ravens!), we’re going to take a look at some of the game’s biggest off-the-field plays, more specifically, those involving social media marketing.
Everyone can agree that customer engagement is important these days. But just how important is it? In Gallup’s 2014 report on the State of the American Consumer, data shows that a fully engaged customer represents a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. Furthermore, an actively disengaged customer represents a 13% discount in these categories.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Instagram rolled out a massive update on Tuesday! The company revealed 5 new filters and the ability to rearrange how they appear within the app. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
This week, we’ve chosen Broadway Boosters, a Telecharge program dedicated to building buzz for Broadway shows, for our client spotlight. With the help of SocialToaster, Broadway Boosters has consistently grown since the summer of 2013 to build a team of over 5,600 supporters with a potential reach of over 2.5 million.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Every CEO knows that his or her company should be on social media -- but what exactly should they be doing on Facebook, Twitter, and Instagram?
In today’s digital world, your online presence is often the recognition needed to take you from an unknown to the most influential and sought after brand.  
An emerging trend in the marketplace is a shift from concentrating on the number of social media fans and followers to a focus on the quality of the fans and followers.   Brands are seeing that activating their best fans to share content or endorse a product can result in increased views of content and purchases by consumers seeing those messages shared by their friends.  Frequently we hear from our clients and agency partners they are not sure how to launch a fan advocacy campaign and they are unsure how to identify and manage these fans.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Good news autocorrect victims! Instagram captions are now editable. The photo sharing app announced a slew of updates this week, including improvements to the Explore page and the ability to edit captions. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Facebook’s highly anticipated anonymous app is here and it’s called Rooms.  The mobile app lets you create forums about any topic, customize the look & feel and invite friends to share and comment. 
By human nature we are competitive. And, companies take advantage of this by using competitions to engage customers. While there are different types of competitions -- contests, sweepstakes, lotteries, etc. -- the opportunity to play and compete is paramount to the contestant. Today, game mechanics continue to be a successful way to engage and activate brand ambassadors.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: McDonald’s is going bold on social! The fast food chain is rolling out “behind the scenes” webisodes dubbed: Our Food. Your Questions. And there’s no holding back.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: After all the chaos around Facebook’s “real name” policy last week, the social network is throwing in the towel. They’ve pulled the reins on the overall program and  issued a lengthy apology.  
The key to content marketing is to pay attention to your audience. Create (or find) content that is relative to your brand and reinforces you as the industry expert. Tell a story, teach a skill, or show a heartwarming picture. Though content marketing doesn’t directly say “here we are and we’re selling this product,” it shows your audience that you are a trusted, knowledgeable source of information, which can pay-off in the long run.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Does size matter? Get your head out of the gutter! We’re talking about audience size here. SocialToaster founder, Brian Razzaque, is an expert on the topic of social media audience. Check out his advice for activating the right number of fans for your business.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed Instagram just released a Hyperlapse app which turns videos into time-lapses. We think it’s pretty cool.
We caught up with SocialToaster founder Brian Razzaque this week to talk about the role that social media plays in influencing consumer purchasing decisions. An expert in social media and brand ambassador programs, Brian shared some truly useful tips and insights.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed
SocialToaster founder, Brian Razzaque, describes what he calls the “myth of organic advertising” in his South by Southwest Interactive speaker submission. We sat down with Brian to ask him to elaborate on the topic a bit. Here’s what he had to say.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Although determining a concrete ROI for your social media efforts is arduous, a recent Nielsen study shows that social media use increases awareness and enjoyment of television shows by 25% and 15% respectively.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: We’re sure you’ve seen people pouring ice water on their heads and challenging friends to do the same in a recent viral social media campaign to spread awareness about ALS. We support it.
The 4 social media strategies they used effectively to win you over
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed Well the NBA’s official game ball now comes with a Twitter handle. The league is placing @NBA right under the words “official game ball” to acknowledge their commitment to social. 
Some companies enjoy boasting 6,000,000,000 Twitter followers or 50,000,000 Facebook fans. But, believe it or not, not all of these fans are legitimate (not all the time, at least). If you’ve thought about buying your way to Facebook fame, you’ll want to think again.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
When you think about brands that run successful customer engagement campaigns on social media, do you include any Consumer Packaged Goods in that group? They have been at the forefront of marketing since the beginning, but it seems that some CPGs have been dragging their feet in the shift towards social media channels. But how can you blame them?
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Snapchat added a pretty cool geolocation feature to its app. What’s not as cool is that you have to be in New York or L.A. to use it.  
Want your message to come across as a recommendation from a trusted friend rather than as a commercial? Follow these steps to successfully recruit your brand ambassadors!
What can Maker's Mark teach us about utilizing brand advocates?

Not so sure about this whole gamification thing? Check out this Technorati article about how Air Canada utilizes incentives and gamification to create a rewards program for its customers -- and enjoys a splendid ROI!

Not feeling very creative today but need to post some new content to your social media pages? Have no fear! Here are twelve industry tested tips to get you moving in the right direction ASAP.
We’ve said it once and we’ll say it again. Your fans aren’t going to share your content unless you give them a reason to. Not even if you wrote the best and funniest post in the history of the internet. That means that all of the time and effort that you put into that post is essentially wasted. No engagement. No ROI. No nothing. So what can you do? Three words: Social. Media. Gamification.
Many firms just like yours are asking the same question these days: is native advertising on social media platforms worth all of the time and money that goes into it? The short answer? Yes.
We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
I am going to share a hard truth. Most of your content will not be organically shared. It’s a hard pill to swallow for most brands, that your brand isn’t always the first thing your Facebook fans think of in the morning. Sure, there are some brands out there with amazingly supportive fans that are sharing every piece of content or liking all of the seasonal memes, but be honest with yourself, how many of your fans are sharing? More importantly, how many of your fans are actually seeing the content you’re publishing? A survey by socialbakers.com showed that most brands only reach 11% – 16% of their audience with each post. So how do you increase your post’s visibility and ensure your content is being seen by more than just a handful of audience members? You incentivize sharing
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
If you are not using Instagram with your SocialToaster campaign you are missing out on a fantastic user engagement opportunity. Really! Stop reading this article and contact your SocialToaster Account Manager and have Instagram activated immediately. Even if it is 3:00 am in the morning, they will be more than happy to respond. Once you have Instagram setup on your campaign, check out these tips to make sure you are getting the very most out of Instagram.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
May Releases   We have been busy beavers over here at SocialToaster headquarters! There are lots of updates in our latest release. So let’s take a look and see what’s new under the hood. Everyone knows if you don't have mobile, you aren't keeping up.  So we have made sure your mobile experience is the best it can be.  All we need from you is a 320 x 70 px mobile banner and we can get you setup in a matter of minutes.  Take a look at a preview below.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Two tech giants, Facebook and Google are in an all out tech cold war. Who will be the victor?
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
In the world of tabloids and paparazzi, it’s hard not to catch the latest and greatest news of the hottest celebrities. But, how are they managing their social networks and what does it do for their brand? Let’s take a little time out and see what’s happening with one of today’s most effective social media marketer and hip-shaking superstar: Shakira.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Snapchat is in the doghouse again, this time it's for spamming users. Needless to say, people are getting peeved and taking to Twitter to let the world know. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
One of the easiest ways to enhance your company’s brand to convey a professional social media presence is to create the proper artwork for the social media platforms you are using. This is free space to advertise your brand and give a clear branding message. The attached PDF is a current spec guide for Facebook, Twitter, Google+, LinkedIn, and Youtube. Scroll all the way down to see examples and tips. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
  Title: Chief Financial Officer (CFO) Super Power: The ability to never run out of ideas.  Three things you should know about Tom: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed
Hi Everybody! We are releasing a new dashboard November 7th and we wanted to show you how to complete your everyday tasks and walk you through some of our favorite features.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
The most important thing to remember about Halloween content is have fun with it. Sure, the folks behind Carrie’s social media marketing efforts had a budget and a whole production team behind it, but the video also shows them having a blast in the process. SocialToaster’s campy zombie spoof celebrated the creativity and levity of it’s brand, and showed that making original content should be fun for those making it, and those watching it.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Baseball may be America’s pastime, but football is America’s obsession. The season is already full steam ahead, and not even the blocking power of the Seahawk’s defense can stop the NFL from being beamed into living rooms across the nation. Before the days of Facebook and Twitter, talking smack and stats to friends only happened at bars, water coolers, or tailgate parties. Now social media has given fans a new realm to support the teams they love, and trash the ones they don’t.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed!
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 

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