After months of anticipation, the game of the year is finally upon us. Super Bowl XLVII (47 for those that don’t speak Roman) takes place this Sunday, February 3. Over 111 million people will tune in to watch our hometown Ravens stomp all over San Francisco’s nod to the gold rush. For most people the big game is about pigskin and chicken wings, but for brands, the Super Bowl is all about eyeballs.
We all know the importance of having high brand awareness. Brand awareness is the first step in almost every iteration of a sales funnel and that makes perfect sense. Is there any possible way (excluding crazy hypotheticals involving amnesia, time warps or phone booths) that a customer could make a purchase from your company without knowing who the company is or what it does? Not really.
When it comes to the battle of the burgers, few companies have been able to stand up to, let alone conquer, the famed golden arches. But that’s exactly what Burger King did when it beat McDonald’s in social media impressions in July 2012. During this month alone, Burger King garnered over 316 million impressions (across all of its social media platforms).