Earlier today Twitter's Director of Platform, Ryan Sarver, announced some significant changes to Twitter's Terms of Service.  These changes essentially shut down any service or solution that competes with Twitter in terms of acting as a consumer Twitter client.  Specifically, they are now placing significant constraints on any service providing "a Twitter-like end-user experience."
You’ve finally created a blog for your business and or product, and you are updating it regularly with hot topics your readers want to know about.  Now what do you do?  Allow your blog posts to exist in cyberspace hoping that someone will stumble upon them, find value and forward them to a friend?
  When it comes to social media, there are a ton of different things that you can measure.  In fact, if you get consumed by the numbers, you could easily spend more time measuring your social media and less time actually being social.  The following are different metrics that can be measured when it comes to social media and tools you can use to gather them. Social Engagement Metrics
When it comes to social media, one of the big things is ROI, or how much money am I making through my use of social media.  If you’re using Google Analytics to measure the results of your online marketing campaigns, then you will be able to track the effectiveness of your efforts on social media.  The following are ways to help the bottom line by increasing online sales with social media,  1. Allow Social Sharing of Product Pages
As a business owner, you are probably already aware that prospective employees are trolling your website right now trying to get more information on your open positions.  It is assumed that job seekers often review the corporate websites of companies where they would like to find themselves employed to learn more about a company's corporate culture, mission and vision, and how to sell themselves to the company as their ideal candidate.
Many non-profits have been struggling through this economy and are looking for new ways to increase donations, sign up new members and improve attendance to their fund raising events.  Most use social media in traditional ways to try to boost the participation in any way possible, which usually means setting up fan pages and asking their constituents to share that page with their friends.  Content is posted regularly to keep subscribers updated on the initiatives of the organization and quite often gets lost in the deluge of updates from similar Facebook pages.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week’s rumor that Salesforce was developing the Social CRM you’ve been waiting for was confirmed this week with a $745 million transaction. 
Our parent company, VMT, recently built the brand new Drupal website for Santé, the annual fundraiser event for the National Kidney Foundation (NKF) of Maryland. This "Epicurean Adventure" brings together exceptional craft beers and wines and pairs them with delicious food from Baltimore's most exciting restaurants.
In these last few days before holiday vacation officially begins, you have probably noticed a steep decline in chatter on your social sites. That's because although they may not be telling you, your customers are probably “checked out.”  While they may be trying to focus on business, in their minds, they are probably sitting by the fireside at their family home in the woods, sipping on spiked egg nog and waiting for a memorable visit from Santa. So what do you do?  The old cliche is true - if you can't beat them, join them.
New York City has played host to some of history’s most spectacular brawls. For most folks, top of mind Manhattan mêlées include Yanks vs Mets in the subway series and the “Fight of the Century” – Joe Frazier vs Muhammad Ali at Madison Square Garden, and King Kong vs Fay Ray.  Also, the Jets vs. the Giants, the Jets vs the Geese, and Jets vs Sharks.
Before Mitt Romney retroactively retired from Bain Capital, he purchased Domino’s Pizza in September 1998 for $1.1 billion. Romney may have learned at Harvard a fundamental law of economics that fueled his acquisition decision: people like to eat pizza. Over five billion pizzas are sold worldwide each year, and each person in America eats about 46 pizza slices annually.
Link building is the process companies use to get incoming links to your website from a variety of web sources.  Because inbound links have been cited as a large piece of the Google algorithm that determines where you rank when people search it has become a large focus for many companies. While there are mixed reports of how much inbound links effects Google results, the bottom line is that every link can help drive more traffic to your website, even if it is only from the original source.
Movies have been made about the larger than life company Facebook and its founders. Twitter is leading the charge into interactive TV.  LinkedIn is the place to be if you are an executive. YouTube is creating its own stars, and there are hundreds if not thousands of other social media outlets where hundreds of millions of people gather every hour of every day to share and be a part of a community. Companies, brands, associations, non-profits and others are racing to ‘be a part of it’ whatever that means.
One of the top questions that comes up when a marketer is thinking about content, blogging, and social media is how often should they publish content?  How many videos, blog posts, and status updates are really enough?  The answer depends based on the industry.  Here are three steps tfor determining the right content publishing schedule for your online marketing campaign. Step One: Research the Competition
When evaluating the effectiveness of a TV show's social engagement, a fair proxy is the TV network's tagline. AMC's slogan "Story Matter's Here" suggests a stronger commitment to artistic integrity than Bravo TV's "We film catfights." Both properties offer well-toasted social tools and outposts loaded with content, but the more complex and fascinating characters in Mad Men have a much more compelling pull in recruiting social ambassadors.
Your company is cooking with gas in the social space.  You have 50,000 Likes on Facebook and 10,000 followers on Twitter.  You are engaging your customers in the social space, and many of your Likes and followers seem so interested in the content of your posts, they come back to comment on your page on a regular basis.  Yes, it appears that you may now sit back and relax as life on the social front is going unbelievably well.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
One of the questions that we often get in our social marketing seminars is: what should your status updates be about?  A lot of business owners are concerned that if they post too much about their business that they might alienate their personal contacts, or that their business contacts won’t care about their child losing his first tooth, or that their dog Miffy just had puppies. So the question really becomes, how to find the right balance between business and personal.  Or taken a step further, how can you make sure that you are staying interesting to those that follow you?
On June 6, Baltimore mayoral candidate Otis Rolley launched his Online Ambassador program with SocialToaster. Rolley, a regular Twitter and Facebook user, believes in social media as an effective way to connect directly with friends and supporters.
Most people think that social media for business means nothing but marketing.  But social media can play a crucial role in another area: reputation management.  While it’s not pleasant to think about, your business might find itself in the midst of bad press.  If you should ever find yourself in a defensive position, it is not the time to shy away social media.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Mashable, along with the United Nations Foundation and 92Y hosted Rio+Social and conversed about saving the planet with social media this week. 
So you want to start a social marketing campaign using the supporters we talked about in our last blog, great! But where should you start? By recruiting your Ambassadors and encouraging their continued engagement. What follows are some helpful tips for recruiting Ambassadors and nurturing your network once it has been established. Build Buzz
Continuing the trend for socially-connected devices, SocialToaster® 4.1 is a true innovation as the world's first kitchen appliance designed from the ground-up to allow you take advantage of Facebook, Twitter, LinkedIn, and more. The appliance connects to the Internet via standard WiFi connection, and a simple start-up wizard makes it easy to get online.
One of the most common questions we receive from clients, prospects and even our friends and family is, “Who are these Brand Ambassadors?” The answer is fairly simple, your Brand Ambassadors can be anyone you want!Vagueness aside, to really answer this question it is important to get to highlight the inspiration behind SocialToaster. Our approach to social marketing boils down to two simple beliefs: