Blog

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Interested in seeing how Marriott stacks up in terms of social media marketing? Find out in this edition of the Social Media Breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Wondering how TOMS fairs in the social media marketing arena? Find out in this week’s edition of the social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Paramount is ranked as one of the largest and top grossing movie studios in the world. On top of everything, in 2011 Paramount released six consecutive movies that each grossed more than $100 million dollars, setting a new industry record. So how does this 101-year-old company keep shining on the social media screen? Let’s find out in this week’s social media breakdown.
How does Gatorade stack up in terms of their social media marketing efforts? Find out in this edition of our Social Media Breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed.
Salesforce.com pulled in 2.27 billion in revenue in 2012 (up 37% year-over-year). The company is so awesome that Fortune Magazine rated it number 27 in the top 100 best companies to work for in 2012, in part for its philanthropic efforts. Salesforce.com donated more than 3 million to various charities in 2012. So what is the company up to in 2013? Let’s find out in this week’s social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. We didn’t give you all the social headlines last week, so we’ve included a few stories in this week’s post, too. Here’s what you missed.
So how does a company known for being funny cultivate a pretty serious social media presence? Let’s find out in the breakdown.
Typically, we write the Weekly Spread to give you the latest news and social media stories of the week. This week we’re dedicating it to Boston. We’ve collected stories of courage, generosity, and social media lessons from the heartbreaking events at Boston’s Marathon Monday.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
Alrighty. We love your enthusiasm. You’re starting to produce amazing content, earning yourself scores of Facebook fans and legions of Twitter followers. Now you’re looking to put the pedal to the metal and start executing some social media campaigns. Fantastic! After all, the value of your social media fans correlates directly to how often you engage/leverage them. Having a large fan base without executing a social media campaign is like sitting on a gold mine and refusing to dig.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Take a look at Yahoo’s social media marketing scorecard in this edition of our Social Media Breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed
  Title: Senior Application Developer  Super Power: The ability to detect the most devious cheaters   Three things you should know about Ted: 
Wondering how this iconic Easter staple stacks up in the social media arena? Find out here in our Peeps social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
@SteveMahaney3 Title: VP of Social Strategy Super Power: The ability to incorporate the word "definitely" into every sentence 
Interested in creating social media success? Learn what not to do with these 3 horrifying truths from FedEx’s social media commercial.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
@StandingWoo Title: CPO (Chief Product Officer)
Think Jameson Whiskey have what it takes to earn the title of social media masters? Find out in our social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Stuck in a rut with your social media marketing efforts? Learn the benefits of outsourcing the job to your fanbase here.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
Interested to see how the Pittsburgh Penguins’ social media strategy stacks up? Find out in our social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Find him on Twitter  Title: Application Developer  Super Power: The Ability to Grow a Full Beard in 4 Hours
Why spend your own time and money promoting your content? Learn how to turn your social media fans into viral marketing tools here.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed.
Wonder how The North Face’s social media branding efforts stack up against the rest? Find out here in our social media break down.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

After months of anticipation, the game of the year is finally upon us. Super Bowl XLVII (47 for those that don’t speak Roman) takes place this Sunday, February 3. Over 111 million people will tune in to watch our hometown Ravens stomp all over San Francisco’s nod to the gold rush. For most people the big game is about pigskin and chicken wings, but for brands, the Super Bowl is all about eyeballs.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
With books and print media facing fierce competition from their digital counterparts, Random House has taken to the social web. Find out how their social engagement and influence stack up in this social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This holiday season, the social web is hotter than ever. Brands are turning to social media to reach more users than ever. Learn how some organizations are using social media for good this holiday season.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
2012 was a big year for social media. Take a look at the top 10 moments: Facebook buys Instagram – Twitter subsequently breaks up with Instagram
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Is your brand looking for the new trend in social media marketing tools to take your efforts to the next level? Click here to learn about the next frontier, fan empowerment.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

We all know the importance of having high brand awareness. Brand awareness is the first step in almost every iteration of a sales funnel and that makes perfect sense. Is there any possible way (excluding crazy hypotheticals involving amnesia, time warps or phone booths) that a customer could make a purchase from your company without knowing who the company is or what it does? Not really.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
@razzaque Title: CEO  Super Power: Social Dazzler  Three things you should know about Brian: 
@MatthewCOCook Title: Chief Information Officer  Super Power: He can optimize code to make it lightning fast
@glazerade Title: Senior Developer  Super Power: Makes Magic Happen  Three things you should know about Josh: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
What’s more American than football? Trick question, nothing is more American than football (although this is pretty close). That makes the New England Patriots, a team named after the people that fought for America's independence, the most American thing about America.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
Even though the Orioles lost in the post-season, fans are still overwhelmingly supportive and many have outwardly thanked the team for giving them such an exciting season. This presents an amazing opportunity for the Orioles to capture the spirit of these fans through the off season and primed to buy tickets when Opening Day hits next spring. When a sports team has a big swell in their fan base, what can they do to engage these fans and build a long standing relationship? Let’s take a look at what the Orioles’ can do to amplify their new fans.
By understanding what is motivating our customers and prospects, we can better understand their needs and know how to properly communicate/interact with them. In the case of brand ambassadors, understanding the internal motivations (and emotional triggers behind these motivations) of your most loyal brand advocates is the first step to creating a powerful brand ambassador program that drives results.
Listen up all you namby-pamby brands out there! October is over and we are t-minus 2 months away from our annual D-Day: The Holiday Season. Sure it might only be fall, and hordes of costumed children just finished arrogantly demanding candy from their neighbors.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Apparently much of the Twitterverse lost interest in the presidential campaign after the first debate. Tuesday’s town hall event didn’t set any records, mustering a meek 7 million tweets.
The first social network wasn’t found online. It didn’t have character limits, handles, or feeds. Nothing we’ve come to expect from modern day social media networks. It was a bar and a cold beer, and that was all that it needed. If this bar was located in America during the last century, chances were good that sitting on top of that was one of the many beers brewed and distributed by Anheuser-Busch.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Zuckerberg had a good week! Facebook shares soared Wednesday after the company’s earnings report topped expectations.  
Walt Rampata, Chief Marketing Officer at SocialToaster, joined AK Stout on Social Geek Radio this week. During this episode, Walt answers questions on identifying and accumulating brand ambassadors. 

When it comes to the battle of the burgers, few companies have been able to stand up to, let alone conquer, the famed golden arches. But that’s exactly what Burger King did when it beat McDonald’s in social media impressions in July 2012. During this month alone, Burger King garnered over 316 million impressions (across all of its social media platforms).

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Twitter added several useless features this week: an online profile directory that lists users by first name and a virtual gift-giving app, Gwitr. 
What the Heck is Klout Anyway?
We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Turn Your Social Media Brand Ambassadors into Super Fans
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
With more than 15 million packages delivered every day, (enough to give every person in Mumbai a present) UPS has become the first choice for parcel delivery for millions of people worldwide. Most recently Dean Martin has stepped in to help show that UPS does more than just deliver your latest online purchase, they also provide logistic solutions.
If you caught the Olympics this past year, you may have noticed a certain three bar logo scattered about on jerseys, shoes, walls, urinals and everywhere else the good people of the Olympic committee could fit a logo. That three bar logo belongs to Adidas.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the (past couple) weeks to keep you in the loop. Here’s what you missed: 
American mornings are run on two things: Al Roker's weather reports and Dunkin Donuts coffee. With over 6,700 locations from Maine to Los Angeles it's an understatement to say that "America Runs on Dunkin.” Throw in the 10,000+ locations around the world and it looks more and more like this running thing is a global trend. On any given day they serve up over 52 varieties (and counting) of donuts and countless other breakfast offerings.
Reposted from Brian Wolak’s article on CityBizList.com 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

We’ve partnered with Social Media Explorer, one of AdAge’s Top 30 Marketing blogs to bring you onto the frontline of the Battle of Three Screens: TV, Mobile and PC.  No longer are fans simply watching a program, now they are interacting, commenting and sharing their views about the show on their own social media networks.  Entertainment companies need to engage their audience on all three platforms without detracting from their core program.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

A few years back in an effort to curb labor costs, Walmart laid-off Smiley Face. In January, it said goodbye to its door greeters, which some pundits speculated would be replaced by offshore call centers or robots. But instead, the CMO launched a local social media initiative just before the holiday shopping season. Good timing, as retailers registered $1.3 billion in sales on Cyber Monday alone, totaling $61.8B for Q4 2011.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
The Maryland, DC, and Pennsylvania divisions of Clifton Gunderson, LLP, a nationwide firm of certified public accountants and consultants, is an example of a professional services company that routinely produces Thought Leadership pieces including white papers, webinars, and E-blasts to communicate with its customers.  Yet the company struggles with cutting edge, innovative methods of effectively distributing these ideas to its target audience.
One of the best ways to increase engagement with your brand amongst your fans and followers is through social sharing.  When you make it easy for others to find and share your content, it opens the door for more discussion about and engagement with your brand through the information you provide.  The following are ways you can make social sharing of your content easy so you grow your audience and increase engagement.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Before Mitt Romney retroactively retired from Bain Capital, he purchased Domino’s Pizza in September 1998 for $1.1 billion. Romney may have learned at Harvard a fundamental law of economics that fueled his acquisition decision: people like to eat pizza. Over five billion pizzas are sold worldwide each year, and each person in America eats about 46 pizza slices annually.
Who is responsible for generating revenue at your company? We took SocialToaster on the road to SXSW last month and made many good connections and are actually still following up on many of them (if you haven’t called back yet, we will find you…). Seriously, though, a thought occurred to me during the second half of the exposition/trade show while things were slow and we all started to wander the aisles to talk to other exhibitors. Who is responsible for generating revenue at these companies and any company for that matter?
In a recent post to our social pages we noted that the nation’s largest property and casualty insurer, State Farm launched a Facebook page for its Latino customers called State Farm Latino.  The company recognized that there are 13.5 million Latinos on Facebook, and cited this sizeable number as a key reason for launching the dedicated page.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Tiger Woods opted out of his Tuesday Press Conference and held a social media event on his website instead. 
This blog post is in no way an endorsement of today’s reclamation of the House of Representatives by Republicans. However, all of us can stand to learn from TV Network C-SPAN’s use of social media to get the word out about the transition of power, and use of the social space for the purpose of political engagement.
While increasing your fans and followers on social networks is a great goal to strive for, your next goal should be to get those fans and followers into your customer database.  This way, you will be able contact them outside of social networks and inside their email inbox.  It is important to prepare yourself in case the social network you spent so much time developing a following on, suddenly falls out of favor. Think about what has happened to MySpace.
Coined by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business, the term “Thought leader” is business jargon for an entity that is recognized for having innovative ideas.  A related subject, Thought Leadership Marketing, has emerged as the strategic positioning of a company or brand to differentiate itself from other brands in the area of intellectual property; intangible property that is the result of creativity.

Pages