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Stuck in a rut with your social media marketing efforts? Learn the benefits of outsourcing the job to your fanbase here.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: 
Interested to see how the Pittsburgh Penguins’ social media strategy stacks up? Find out in our social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Find him on Twitter  Title: Application Developer  Super Power: The Ability to Grow a Full Beard in 4 Hours
Why spend your own time and money promoting your content? Learn how to turn your social media fans into viral marketing tools here.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed.
Wonder how The North Face’s social media branding efforts stack up against the rest? Find out here in our social media break down.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

After months of anticipation, the game of the year is finally upon us. Super Bowl XLVII (47 for those that don’t speak Roman) takes place this Sunday, February 3. Over 111 million people will tune in to watch our hometown Ravens stomp all over San Francisco’s nod to the gold rush. For most people the big game is about pigskin and chicken wings, but for brands, the Super Bowl is all about eyeballs.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
With books and print media facing fierce competition from their digital counterparts, Random House has taken to the social web. Find out how their social engagement and influence stack up in this social media breakdown.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This holiday season, the social web is hotter than ever. Brands are turning to social media to reach more users than ever. Learn how some organizations are using social media for good this holiday season.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
2012 was a big year for social media. Take a look at the top 10 moments: Facebook buys Instagram – Twitter subsequently breaks up with Instagram
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Is your brand looking for the new trend in social media marketing tools to take your efforts to the next level? Click here to learn about the next frontier, fan empowerment.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

We all know the importance of having high brand awareness. Brand awareness is the first step in almost every iteration of a sales funnel and that makes perfect sense. Is there any possible way (excluding crazy hypotheticals involving amnesia, time warps or phone booths) that a customer could make a purchase from your company without knowing who the company is or what it does? Not really.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
@MatthewCOCook Title: Chief Information Officer  Super Power: He can optimize code to make it lightning fast
@glazerade Title: Senior Developer  Super Power: Makes Magic Happen  Three things you should know about Josh: 
@razzaque Title: CEO  Super Power: Social Dazzler  Three things you should know about Brian: 
What’s more American than football? Trick question, nothing is more American than football (although this is pretty close). That makes the New England Patriots, a team named after the people that fought for America's independence, the most American thing about America.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
Even though the Orioles lost in the post-season, fans are still overwhelmingly supportive and many have outwardly thanked the team for giving them such an exciting season. This presents an amazing opportunity for the Orioles to capture the spirit of these fans through the off season and primed to buy tickets when Opening Day hits next spring. When a sports team has a big swell in their fan base, what can they do to engage these fans and build a long standing relationship? Let’s take a look at what the Orioles’ can do to amplify their new fans.
By understanding what is motivating our customers and prospects, we can better understand their needs and know how to properly communicate/interact with them. In the case of brand ambassadors, understanding the internal motivations (and emotional triggers behind these motivations) of your most loyal brand advocates is the first step to creating a powerful brand ambassador program that drives results.
Listen up all you namby-pamby brands out there! October is over and we are t-minus 2 months away from our annual D-Day: The Holiday Season. Sure it might only be fall, and hordes of costumed children just finished arrogantly demanding candy from their neighbors.
The first social network wasn’t found online. It didn’t have character limits, handles, or feeds. Nothing we’ve come to expect from modern day social media networks. It was a bar and a cold beer, and that was all that it needed. If this bar was located in America during the last century, chances were good that sitting on top of that was one of the many beers brewed and distributed by Anheuser-Busch.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Apparently much of the Twitterverse lost interest in the presidential campaign after the first debate. Tuesday’s town hall event didn’t set any records, mustering a meek 7 million tweets.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Zuckerberg had a good week! Facebook shares soared Wednesday after the company’s earnings report topped expectations.  
Walt Rampata, Chief Marketing Officer at SocialToaster, joined AK Stout on Social Geek Radio this week. During this episode, Walt answers questions on identifying and accumulating brand ambassadors. 

When it comes to the battle of the burgers, few companies have been able to stand up to, let alone conquer, the famed golden arches. But that’s exactly what Burger King did when it beat McDonald’s in social media impressions in July 2012. During this month alone, Burger King garnered over 316 million impressions (across all of its social media platforms).

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Twitter added several useless features this week: an online profile directory that lists users by first name and a virtual gift-giving app, Gwitr. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
What the Heck is Klout Anyway?
Turn Your Social Media Brand Ambassadors into Super Fans
We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
With more than 15 million packages delivered every day, (enough to give every person in Mumbai a present) UPS has become the first choice for parcel delivery for millions of people worldwide. Most recently Dean Martin has stepped in to help show that UPS does more than just deliver your latest online purchase, they also provide logistic solutions.
If you caught the Olympics this past year, you may have noticed a certain three bar logo scattered about on jerseys, shoes, walls, urinals and everywhere else the good people of the Olympic committee could fit a logo. That three bar logo belongs to Adidas.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the (past couple) weeks to keep you in the loop. Here’s what you missed: 
American mornings are run on two things: Al Roker's weather reports and Dunkin Donuts coffee. With over 6,700 locations from Maine to Los Angeles it's an understatement to say that "America Runs on Dunkin.” Throw in the 10,000+ locations around the world and it looks more and more like this running thing is a global trend. On any given day they serve up over 52 varieties (and counting) of donuts and countless other breakfast offerings.
Reposted from Brian Wolak’s article on CityBizList.com 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

We’ve partnered with Social Media Explorer, one of AdAge’s Top 30 Marketing blogs to bring you onto the frontline of the Battle of Three Screens: TV, Mobile and PC.  No longer are fans simply watching a program, now they are interacting, commenting and sharing their views about the show on their own social media networks.  Entertainment companies need to engage their audience on all three platforms without detracting from their core program.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

A few years back in an effort to curb labor costs, Walmart laid-off Smiley Face. In January, it said goodbye to its door greeters, which some pundits speculated would be replaced by offshore call centers or robots. But instead, the CMO launched a local social media initiative just before the holiday shopping season. Good timing, as retailers registered $1.3 billion in sales on Cyber Monday alone, totaling $61.8B for Q4 2011.

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Check back frequently for the latest and greatest in all things related to social marketing and SocialToaster!
Media companies provide value to their advertisers by helping to get advertiser messaging in front of audiences.  When looking at digital media, advertisers have historically paid for placement on websites that generate a lot of traffic, as well as to be included on email blasts that target a large number of people. The traditional value proposition for such advertising is that:
In the July 19 edition of Augie Ray’s blog for Interactive Marketing Professionals which appeared on SmartBrief on Social Media.com, Ray proposed that while brands like Dell and P&G can track the return on investment of their social media marketing and financial results, many other brands cannot.
Many companies are working to tie in keyword research within the content creation process to ensure their content is being found on search engines when users are searching for them. This helps to create strategically written content that is designed around top searched keywords. Keyword research can be as simple or as complicated as you make it.  When it comes to keyword research for content, you can make it simple by thinking about it as a way to generate great topic ideas while also ensuring that the right audience will be able to easily find your content on search engines.
  If you want to increase your engagement with fans through social sharing, then you will want make sure that sharing your message is as easy as possible.  Here are five ways to mobilize your fans to share your message and increase your brand’s reach on the social sphere.   1. Make It Easy to Follow You   In order to share your messages, your fans must be following you to hear it.  Make it easy for your fans to follow you by employing the following.  
One of the core goals of most of our customers is to be able to drive brand awareness around their product offerings or services.  One tactic for doing this is to leverage support for an existing brand, and parlaying that into support for a new initiative.  Good examples of companies that do this well come from some of our media clients.
Over the past few weeks, there has been an epic amount of buzz in the social media world about the many Facebook enhancements announced at F8, the social network’s developer’s summit held on April 21. 
Hi there! You’ve come a long way from having a regular Facebook page. Now that your personal profile is customized and circulating, what’s next?Well...it’s good to build with what you have. If you’ve already laid down the business foundation for your Facebook page, here are a few tips on maintaining your account and moving along.
You’ve finally created a blog for your business and or product, and you are updating it regularly with hot topics your readers want to know about.  Now what do you do?  Allow your blog posts to exist in cyberspace hoping that someone will stumble upon them, find value and forward them to a friend?
So you want to start a social marketing campaign using the supporters we talked about in our last blog, great! But where should you start? By recruiting your Ambassadors and encouraging their continued engagement. What follows are some helpful tips for recruiting Ambassadors and nurturing your network once it has been established. Build Buzz
  When it comes to social media, there are a ton of different things that you can measure.  In fact, if you get consumed by the numbers, you could easily spend more time measuring your social media and less time actually being social.  The following are different metrics that can be measured when it comes to social media and tools you can use to gather them. Social Engagement Metrics
 Area band, Crossfire will perform at B Lounge, a Towson restaurant and entertainment venue, on Tuesday, October 26th during a pre-concert party for Sony Music Entertainment recording artists,
Last week, we talked about customizing your personal Facebook page for business. If you’re ready to start promoting, here are a few steps to help spread the word about your business-ready page – and your business!
When it comes to social media, one of the big things is ROI, or how much money am I making through my use of social media.  If you’re using Google Analytics to measure the results of your online marketing campaigns, then you will be able to track the effectiveness of your efforts on social media.  The following are ways to help the bottom line by increasing online sales with social media,  1. Allow Social Sharing of Product Pages
As a business owner, you are probably already aware that prospective employees are trolling your website right now trying to get more information on your open positions.  It is assumed that job seekers often review the corporate websites of companies where they would like to find themselves employed to learn more about a company's corporate culture, mission and vision, and how to sell themselves to the company as their ideal candidate.
When we think of Facebook, we think of friends. Games. Vacation photos. But did you know that you can use your personal Facebook page for business?Creating a Facebook page for your company can be useful, but limited in terms of reach and connectivity. If you’ve already tried suggesting your company page to all of your friends and sharing its content on your Wall, here are a few tips on customizing your personal account to share personally and directly with your friends. 
In these last few days before holiday vacation officially begins, you have probably noticed a steep decline in chatter on your social sites. That's because although they may not be telling you, your customers are probably “checked out.”  While they may be trying to focus on business, in their minds, they are probably sitting by the fireside at their family home in the woods, sipping on spiked egg nog and waiting for a memorable visit from Santa. So what do you do?  The old cliche is true - if you can't beat them, join them.
Many non-profits have been struggling through this economy and are looking for new ways to increase donations, sign up new members and improve attendance to their fund raising events.  Most use social media in traditional ways to try to boost the participation in any way possible, which usually means setting up fan pages and asking their constituents to share that page with their friends.  Content is posted regularly to keep subscribers updated on the initiatives of the organization and quite often gets lost in the deluge of updates from similar Facebook pages.
Link building is the process companies use to get incoming links to your website from a variety of web sources.  Because inbound links have been cited as a large piece of the Google algorithm that determines where you rank when people search it has become a large focus for many companies. While there are mixed reports of how much inbound links effects Google results, the bottom line is that every link can help drive more traffic to your website, even if it is only from the original source.
New York City has played host to some of history’s most spectacular brawls. For most folks, top of mind Manhattan mêlées include Yanks vs Mets in the subway series and the “Fight of the Century” – Joe Frazier vs Muhammad Ali at Madison Square Garden, and King Kong vs Fay Ray.  Also, the Jets vs. the Giants, the Jets vs the Geese, and Jets vs Sharks.

With 180 languages spoken at the Olympics, misinterpretations of the Latin motto are expected. NBC executives translate it as “Higher, Stronger, tape-delayed.” What has angered audiences further is the network’s frequent spoilers, including an Olympic-sized blunder when, just moments before airing Missy Franklin’s time-delayed win in the 100-meter backstroke, NBC ran a Today show promo which revealed that the athlete had won the gold. Doh!

Your company is cooking with gas in the social space.  You have 50,000 Likes on Facebook and 10,000 followers on Twitter.  You are engaging your customers in the social space, and many of your Likes and followers seem so interested in the content of your posts, they come back to comment on your page on a regular basis.  Yes, it appears that you may now sit back and relax as life on the social front is going unbelievably well.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week’s rumor that Salesforce was developing the Social CRM you’ve been waiting for was confirmed this week with a $745 million transaction. 
In an earlier post, I wrote about the value of interesting and engaging content.  Whether it is news that people want to know, contests that get people excited, feedback requests and interaction that create community or just an update that your customers might find interesting, it is all about the content.
When evaluating the effectiveness of a TV show's social engagement, a fair proxy is the TV network's tagline. AMC's slogan "Story Matter's Here" suggests a stronger commitment to artistic integrity than Bravo TV's "We film catfights." Both properties offer well-toasted social tools and outposts loaded with content, but the more complex and fascinating characters in Mad Men have a much more compelling pull in recruiting social ambassadors.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
What if one day soon, there was a fundamental change in the ways in which we get information, making Google no longer the “go to” resource it is now?  Hard to imagine, right? While enjoying my coffee and the ride into work on a cool spring morning, I was listening to my local NPR station. The news story was about a recent change Google had made to their search algorithm.
Yesterday Twitter announced that it will be following in the footsteps of Facebook in terms of restricting third-party advertisements being injected into a user's feed.
Most people think that social media for business means nothing but marketing.  But social media can play a crucial role in another area: reputation management.  While it’s not pleasant to think about, your business might find itself in the midst of bad press.  If you should ever find yourself in a defensive position, it is not the time to shy away social media.
One of the most common questions we receive from clients, prospects and even our friends and family is, “Who are these Brand Ambassadors?” The answer is fairly simple, your Brand Ambassadors can be anyone you want!Vagueness aside, to really answer this question it is important to get to highlight the inspiration behind SocialToaster. Our approach to social marketing boils down to two simple beliefs:
Our parent company, VMT, recently built the brand new Drupal website for Santé, the annual fundraiser event for the National Kidney Foundation (NKF) of Maryland. This "Epicurean Adventure" brings together exceptional craft beers and wines and pairs them with delicious food from Baltimore's most exciting restaurants.
While your main goal on social media should be engagement with your audience, there are other great things you can accomplish.  One of those things is ticket sales.  Whether your business is selling tickets to a conference, concert, or championship, here are some ways you can boost those sales using social media. 1. Hold a contest to win free tickets.
Social optimization is all the rage these days, and with good reason.  Businesses are well aware of how valuable social media can be in reaching large audiences, but in general have found the level of effort and number of resources required to successfully execute a social marketing campaign to be daunting and not always feasible.  Solutions that target ways to streamline social media effectiveness are therefore in great demand.
Continuing the trend for socially-connected devices, SocialToaster® 4.1 is a true innovation as the world's first kitchen appliance designed from the ground-up to allow you take advantage of Facebook, Twitter, LinkedIn, and more. The appliance connects to the Internet via standard WiFi connection, and a simple start-up wizard makes it easy to get online.
You’re a Thought Leader in your chosen profession who has built a business that has been recognized locally, regionally, and nationally by your peers and other colleagues.  You are hitting your profit margins even in this recession, and you are primed for growth.  But where are you in the social space?
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Mashable, along with the United Nations Foundation and 92Y hosted Rio+Social and conversed about saving the planet with social media this week. 
Brian Razzaque, creator and CEO of SocialToaster, will appear on Sirius XM’s “The Mario Armstrong Show” on Wednesday, November 10.  The interview will take place on channel 169 at 5:08 p.m. in the evening, and will involve a discussion about SocialToaster as a unique platform for enabling businesses and organizations to implement an integrated social marketing strategy in a way that can provide proven, measurable results.
It’s a common misconception that for video to be hilarious it must include a bear.
Earlier today Twitter's Director of Platform, Ryan Sarver, announced some significant changes to Twitter's Terms of Service.  These changes essentially shut down any service or solution that competes with Twitter in terms of acting as a consumer Twitter client.  Specifically, they are now placing significant constraints on any service providing "a Twitter-like end-user experience."
On June 6, Baltimore mayoral candidate Otis Rolley launched his Online Ambassador program with SocialToaster. Rolley, a regular Twitter and Facebook user, believes in social media as an effective way to connect directly with friends and supporters.
If you’re not using Google Analytics to its fullest (or not at all) to track your website’s traffic, then you are missing out on crucial information when it comes to your social media marketing strategy.  The following are five important things you can learn with the right Google Analytics setup beyond how many visits your website receives.  
A July 7th article on OPENForum.com, a community of business owners that offers tools to connect and collaborate, poses an all-important question for companies looking to social marketing to bring in top tier leads.  "Is Social Media Failing to Produce Business Leads?" explores an assertion of Andrew Heyward as published in an issue of the Harvard Business Review: "'every company is a media company'" and marketing is shifting to an environment in w
Last week Twitter announced on its blog that it would be rolling out its own link shortener this summer in an effort to streamline and better track the link sharing process on the social network. This new shortener will also provide transparency in the links sharing system by allowing followers to see where the shortened link will take them and reassure them the links are not malicious or spam.

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