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Many companies are working to tie in keyword research within the content creation process to ensure their content is being found on search engines when users are searching for them. This helps to create strategically written content that is designed around top searched keywords. Keyword research can be as simple or as complicated as you make it.  When it comes to keyword research for content, you can make it simple by thinking about it as a way to generate great topic ideas while also ensuring that the right audience will be able to easily find your content on search engines.
Who is responsible for generating revenue at your company? We took SocialToaster on the road to SXSW last month and made many good connections and are actually still following up on many of them (if you haven’t called back yet, we will find you…). Seriously, though, a thought occurred to me during the second half of the exposition/trade show while things were slow and we all started to wander the aisles to talk to other exhibitors. Who is responsible for generating revenue at these companies and any company for that matter?
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Dario Franchitti won the Indy 500 along with some Twitter fans. The driver added 4,700 new followers and was mentioned 30,000 times over the weekend.

With 180 languages spoken at the Olympics, misinterpretations of the Latin motto are expected. NBC executives translate it as “Higher, Stronger, tape-delayed.” What has angered audiences further is the network’s frequent spoilers, including an Olympic-sized blunder when, just moments before airing Missy Franklin’s time-delayed win in the 100-meter backstroke, NBC ran a Today show promo which revealed that the athlete had won the gold. Doh!

Last week Twitter announced on its blog that it would be rolling out its own link shortener this summer in an effort to streamline and better track the link sharing process on the social network. This new shortener will also provide transparency in the links sharing system by allowing followers to see where the shortened link will take them and reassure them the links are not malicious or spam.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Things are very busy here at the SocialToaster offices as our staff prepares to ship out tomorrow for the SXSW Interactive Trade Show in Austin, TX this weekend. For those who don’t know, South by Southwest (SXSW) is a collection of interactive, film and music festivals that take place each spring in Austin. Many of you probably have heard of the music portion of the conference, with performers like The Killers, Willie Nelson, Kings of Leon, and the Black Eyed Peas taking to the stage to perform in years past. 
Over the past few weeks, there has been an epic amount of buzz in the social media world about the many Facebook enhancements announced at F8, the social network’s developer’s summit held on April 21. 
Hi there! You’ve come a long way from having a regular Facebook page. Now that your personal profile is customized and circulating, what’s next?Well...it’s good to build with what you have. If you’ve already laid down the business foundation for your Facebook page, here are a few tips on maintaining your account and moving along.
Figure 1 Robert Scoble Got This Message on Facebook This Week We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
This blog post is in no way an endorsement of today’s reclamation of the House of Representatives by Republicans. However, all of us can stand to learn from TV Network C-SPAN’s use of social media to get the word out about the transition of power, and use of the social space for the purpose of political engagement.
If you’re not using Google Analytics to its fullest (or not at all) to track your website’s traffic, then you are missing out on crucial information when it comes to your social media marketing strategy.  The following are five important things you can learn with the right Google Analytics setup beyond how many visits your website receives.  
The Maryland, DC, and Pennsylvania divisions of Clifton Gunderson, LLP, a nationwide firm of certified public accountants and consultants, is an example of a professional services company that routinely produces Thought Leadership pieces including white papers, webinars, and E-blasts to communicate with its customers.  Yet the company struggles with cutting edge, innovative methods of effectively distributing these ideas to its target audience.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
(September 10, 2010) SocialToaster, a revolutionary social marketing platform, has been named one of the top 15 finalists for the Greater Baltimore Technology Council’s Hottest Tech in Town competition.  For the designation, SocialToaster, created and developed by VMT, LLC, a top web and software development firm in Baltimore, will be featured at the GBTC’s TechNite on Thursday, October 7th from 5:30 – 830 p.m.   According to the GBTC, being named one of the top 15 finalists is: “quite an accomplishment as we could only select 15 from among the 45+ applications that were submitte
Today we are asking a very interesting question. We are curious as to how much social networking could impact the 2012 election. So we set up a poll to find out. Please vote and share it with your friends so we can see how much social media is going to drive the results of this year's election. Happy voting!
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Last week, we talked about customizing your personal Facebook page for business. If you’re ready to start promoting, here are a few steps to help spread the word about your business-ready page – and your business!
This has become the big question, right? You’ve worked hard to build an audience on your social channels and now you want to know how you leverage that audience to generate revenue. It’s a real challenge for marketers as executives are demanding to understand the return on investment (ROI) from the social channel. Bazaarvoice reported that 74% of CMO’s predicted they would finally be able to tie social to hard ROI in 2011. Unfortunately, the reality is that many are still trying to figure out where social is impacting the bottom-line.
In a recent post to our social pages we noted that the nation’s largest property and casualty insurer, State Farm launched a Facebook page for its Latino customers called State Farm Latino.  The company recognized that there are 13.5 million Latinos on Facebook, and cited this sizeable number as a key reason for launching the dedicated page.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Our recent attendance at the SXSW Interactive conference was a great reminder of all of the ways you can keep your audience engaged using social media. The folks at SXSW used these tips masterfully, and we used some of them ourselves. Although all business events are not of the scale as a SXSW, we thought we would share them with our audience as you consider your participation in future events. Before the Conference
When we think of Facebook, we think of friends. Games. Vacation photos. But did you know that you can use your personal Facebook page for business?Creating a Facebook page for your company can be useful, but limited in terms of reach and connectivity. If you’ve already tried suggesting your company page to all of your friends and sharing its content on your Wall, here are a few tips on customizing your personal account to share personally and directly with your friends. 
If you have ever wanted to partner with other businesses and corporations in a major way, then sponsorship may be the route to go.  By inviting sponsors to help with your latest promotions, you can create a mutually beneficial relationship where they help you in exchange for your willingness to introduce them to your audience.  Why You Need Sponsors Why would you consider adding sponsors to your strategy?  Sponsors can help you with the following.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Tiger Woods opted out of his Tuesday Press Conference and held a social media event on his website instead. 
When it comes to social media marketing, one of your goals should not be just to increase Facebook fans and Twitter followers.  It should be to increase targeted Facebook fans, Twitter followers, and other social connections.
It’s a common misconception that for video to be hilarious it must include a bear.
One of the most challenging aspects of using SocialToaster is determining what the text should be for your Ambassador status updates that you create for each piece of content that you are promoting.  Creating a status update is often daunting enough for an individual to figure out for themselves.  In fact, we often hear from our customers' Ambassadors that it is too hard for them to figure out what to say, so they don't say anything at all.
One of the best ways to increase engagement with your brand amongst your fans and followers is through social sharing.  When you make it easy for others to find and share your content, it opens the door for more discussion about and engagement with your brand through the information you provide.  The following are ways you can make social sharing of your content easy so you grow your audience and increase engagement.
Have you ever wished you could plaster your face on a billboard in Times Square by which thousands of people could travel daily and admire your visage?  Well with Corona’s newest marking strategy, which couples traditional marketing with social media, it could happen as soon as today or tomorrow. 
Coined by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business, the term “Thought leader” is business jargon for an entity that is recognized for having innovative ideas.  A related subject, Thought Leadership Marketing, has emerged as the strategic positioning of a company or brand to differentiate itself from other brands in the area of intellectual property; intangible property that is the result of creativity.
Media companies provide value to their advertisers by helping to get advertiser messaging in front of audiences.  When looking at digital media, advertisers have historically paid for placement on websites that generate a lot of traffic, as well as to be included on email blasts that target a large number of people. The traditional value proposition for such advertising is that:
What if one day soon, there was a fundamental change in the ways in which we get information, making Google no longer the “go to” resource it is now?  Hard to imagine, right? While enjoying my coffee and the ride into work on a cool spring morning, I was listening to my local NPR station. The news story was about a recent change Google had made to their search algorithm.
Yesterday Twitter announced that it will be following in the footsteps of Facebook in terms of restricting third-party advertisements being injected into a user's feed.
A July 7th article on OPENForum.com, a community of business owners that offers tools to connect and collaborate, poses an all-important question for companies looking to social marketing to bring in top tier leads.  "Is Social Media Failing to Produce Business Leads?" explores an assertion of Andrew Heyward as published in an issue of the Harvard Business Review: "'every company is a media company'" and marketing is shifting to an environment in w
Check back frequently for the latest and greatest in all things related to social marketing and SocialToaster!
One of the core goals of most of our customers is to be able to drive brand awareness around their product offerings or services.  One tactic for doing this is to leverage support for an existing brand, and parlaying that into support for a new initiative.  Good examples of companies that do this well come from some of our media clients.
While increasing your fans and followers on social networks is a great goal to strive for, your next goal should be to get those fans and followers into your customer database.  This way, you will be able contact them outside of social networks and inside their email inbox.  It is important to prepare yourself in case the social network you spent so much time developing a following on, suddenly falls out of favor. Think about what has happened to MySpace.
You’re a savvy business professional building on years of sales success, and accustomed to driving results by pitching your business and its products to anyone who will listen.  Special offers, deals, and end of season sales are the phrases you use in all your advertising as you try to recruit new customers.  The question is, how do these business tactics translate to your ability to compete in the social media world?
 Area band, Crossfire will perform at B Lounge, a Towson restaurant and entertainment venue, on Tuesday, October 26th during a pre-concert party for Sony Music Entertainment recording artists,
You’re a Thought Leader in your chosen profession who has built a business that has been recognized locally, regionally, and nationally by your peers and other colleagues.  You are hitting your profit margins even in this recession, and you are primed for growth.  But where are you in the social space?
  If you want to increase your engagement with fans through social sharing, then you will want make sure that sharing your message is as easy as possible.  Here are five ways to mobilize your fans to share your message and increase your brand’s reach on the social sphere.   1. Make It Easy to Follow You   In order to share your messages, your fans must be following you to hear it.  Make it easy for your fans to follow you by employing the following.  

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