Sports fans are some of the most dedicated and enthusiastic fans in the world. Seriously, we’ve all seen it. The Canadiens in Boston. Yankee pride when the Red Sox come to NYC. The Bears fan who said something nice about the Packers. And we all know that everyone hates Dallas. (Ouch) Sports fans show unwavering devotion, despite off seasons, injuries and even the occasional scandal, and they deserve a little love and appreciation in return.
Speaking of return, some sports have already reported for duty for their upcoming seasons - we’re lookin’ at you football, and we’re not just talking about the pros. As the first kickoff draws near, anxious fans are already chattering about your team. It’s time to open the SocialToaster playbook and call your fans up to the majors supers with these three ways sports teams can use SocialToaster to drive engagement.
Preseason is prime time to capitalize on your fans’ excitement and hope for the upcoming season. Your record is as clean as newly fallen snow and your die-hard fans still have hope of playoff berths. Use SocialToaster to fire up your most vocal believers. Here are a few ideas to show them you’re ready to pulverize the competition this season:
Showing fan love and appreciation during preseason really sets the tone for your upcoming season. Nothing says teamwork and unity like knowing your fans have your back and them knowing you’re playing your hardest for them.
One of the most effective ways to reach out and engage with your team’s fans is through social media! From Instagram and Facebook, to Twitter and YouTube, SocialToaster allows you to connect with your fans across all platforms! Allow your fans to get to know the players and feel a deeper connection with them - other than just wearing their jersey. Here are some examples to build that relationship:
You can’t win games using the same plays as the other team, so don’t do what everyone else is doing when it comes to content. Make sure your content is specific to your team, city or fans. Create fun, energetic and engaging content; remember, if you’re having fun with it, your fans will too.
Whether it’s a Hail Mary pass, a shot from half court, or a serve at game point, sports put fans on one helluvan emotional rollercoaster. Emotions are huge players in sports. Don’t act like you didn’t cry during Remember the Titans *sniffles.* Come on, most fans say they “love” their favorite team or player and are devastated at the loss of a big game or player.
Fans experience an array of emotions that create an allegiance to your team or players. Appeal to the positive emotions that Superfans already feel towards your team to create an even deeper attachment by developing goodwill content such as:
It’s all about fostering both your geographic community and your SocialToaster community and making them feel good. Sports promote unity so content should be heartwarming, motivational, and inspirational. Remember we want happy tears, not “OMG we just lost” tears.
If your sports team, whether professional, minor, little league, whatever, wants to know more about SocialToaster and how we can help you win, call the play us now!