Many companies are working to tie in keyword research within the content creation process to ensure their content is being found on search engines when users are searching for them. This helps to create strategically written content that is designed around top searched keywords. Keyword research can be as simple or as complicated as you make it. When it comes to keyword research for content, you can make it simple by thinking about it as a way to generate great topic ideas while also ensuring that the right audience will be able to easily find your content on search engines. Here is what you need to know about keyword research and blog post optimization.
Keyword Ideas & Tools
When you perform keyword research, you will need to start with some basic keyword ideas. You can get these by thinking about what keywords you would like people to find you with when they search. You can also take a peek at your competitor’s websites and blogs to see what keywords they are targeting. Assuming your competitor has done some SEO work, those keywords will be in their page and post titles.
Once you have a basic list of keywords (even five can be a good start), you can begin plugging them into keyword tools that will help you discover more keyword ideas. Some great tools include the following.
Caption: Google Adwords Keyword Tool provides you with a ranking of keywords and estimated search traffic.
How to Optimize Your Posts
Once you have some great keyword ideas, you will want to integrate those into your blog posts. When it comes to creating content, you will want to make sure it is geared towards readers first, and then search engines. This means you should look at your keyword ideas, think of a post title that revolves around that keyword idea, then forget about the keyword and write the content. Once you’ve written the content for your audience, then you can optimize the content for your keyword phrase by doing the following.
As you can see, keyword optimization isn’t that difficult - just make sure you use your keyword or keyword phrase where it counts!
WordPress Plugins to Simplify the Process
If you use WordPress, then optimizing your blog posts for keywords can be even simpler thanks to WordPress plugins. Some plugins simply give you the right fields in your admin screen so you can enter the appropriate SEO titles and meta descriptions for your post, while others will go above and beyond to suggest ways you can keyword optimize your content. Here are just a few of those plugins to try out.
Thinking strategically about SEO optimization before your content is written can help you ensure that your website achieves organic search rankings for the keywords that are most important to your business. Try it out and see how it changes the amount of traffic generated for your next post!
Do you have any tips for marketers who want to become more knowledgeable about search engine optimization? What are you doing to ensure your posts are found by Google and Bing? Please leave a comment and join in the discussion.