Not every brand or client can award the biggest and best(est) prize ever. We understand that all prizes come in different shapes and sizes, depending on budget, audience, etc. If you’re looking for some inexpensive - and yet still exciting - “out-of the-box” prizes, we have some ideas that’ll keep the wallet in-check but still create a buzz among your Superfans and get them excited to engage with your brand again.
Prizing doesn’t always have to be material things. Experiences, especially personalized phone calls, visits, and more, can be even more fulfilling to a Superfan. People love to win access to an event or person that is “VIP” or not available to the general public.
Pulling from our client’s successes, personalized video can be a cost effective prize that moves the needle. After all we know that video is a huge part of engaging with fans on social media, so it makes sense to make it a major part of your prizing.
Your brand may not be able to do the “all inclusive meet and greet” but it’s 2016, so why not take advantage of digital media, especially when it's cost effective and provides an experience for many users at once? Creatively providing content using today’s technology shows your fans you’re with the latest trends while proving to your boss you’re money savvy and saving them dollar bills!
It’s okay if you’re a little camera shy! There are prize options for brands who want to stay behind the camera too. Digital downloads boost brand awareness and “digitally connect” your fans with your brand. We live in the Digital Age after all, so why not incorporate it into your prizing.
Always keep design specs and device types in mind when creating digital download prizes. If you have the gorgeous shot but your beautiful brand logo appears pixelated on someone’s phone, it won’t be their background for long!
We know a thank you can go a long way. Giving a shout out to your fans is like taking a thank you to the next level and it’s a great way to show your appreciation for your fans. Here are some ideas to highlight your fans:
Fan highlights and spotlights can really make an impact on your fans and get them excited! Honor a fan every month or week(as we’re sure there are a lot of them). The more fans you’re able to recognize the better! It’s one of the easiest ways you can show your appreciation for your Superfans and give them a moment to shine while boosting your user generated content. Having your fans use a collective hashtag or tagging your brand on social media helps your brand compile all their content and contributions. Who knows, your brand could turn all the content into some kind of fan video or something. Just sayin’.
Just remember that when it comes to prizes that highlight your fans, you want to make it an exciting and memorable experience for them. It’s about building a stronger connection between your fans and your brand. If you’re looking to cultivate those deeper connections (and save some money), contact us! We’re all about engaging and connecting with fans on any level.