Meara's blog

Last week Twitter announced on its blog that it would be rolling out its own link shortener this summer in an effort to streamline and better track the link sharing process on the social network. This new shortener will also provide transparency in the links sharing system by allowing followers to see where the shortened link will take them and reassure them the links are not malicious or spam.

Our parent company, VMT, recently built the brand new Drupal website for Santé, the annual fundraiser event for the National Kidney Foundation (NKF) of Maryland. This "Epicurean Adventure" brings together exceptional craft beers and wines and pairs them with delicious food from Baltimore's most exciting restaurants.

Over the past few weeks, there has been an epic amount of buzz in the social media world about the many Facebook enhancements announced at F8, the social network’s developer’s summit held on April 21. 

So you want to start a social marketing campaign using the supporters we talked about in our last blog, great! But where should you start? By recruiting your Ambassadors and encouraging their continued engagement. What follows are some helpful tips for recruiting Ambassadors and nurturing your network once it has been established.

Build Buzz

One of the most common questions we receive from clients, prospects and even our friends and family is, “Who are these Brand Ambassadors?” The answer is fairly simple, your Brand Ambassadors can be anyone you want!

Vagueness aside, to really answer this question it is important to get to highlight the inspiration behind SocialToaster. Our approach to social marketing boils down to two simple beliefs:

Things are very busy here at the SocialToaster offices as our staff prepares to ship out tomorrow for the SXSW Interactive Trade Show in Austin, TX this weekend. For those who don’t know, South by Southwest (SXSW) is a collection of interactive, film and music festivals that take place each spring in Austin. Many of you probably have heard of the music portion of the conference, with performers like The Killers, Willie Nelson, Kings of Leon, and the Black Eyed Peas taking to the stage to perform in years past.