razzaque's blog

Media companies provide value to their advertisers by helping to get advertiser messaging in front of audiences.  When looking at digital media, advertisers have historically paid for placement on websites that generate a lot of traffic, as well as to be included on email blasts that target a large number of people.

The traditional value proposition for such advertising is that:

One of the most challenging aspects of using SocialToaster is determining what the text should be for your Ambassador status updates that you create for each piece of content that you are promoting.  Creating a status update is often daunting enough for an individual to figure out for themselves.  In fact, we often hear from our customers' Ambassadors that it is too hard for them to figure out what to say, so they don't say anything at all.

One of the core goals of most of our customers is to be able to drive brand awareness around their product offerings or services.  One tactic for doing this is to leverage support for an existing brand, and parlaying that into support for a new initiative.  Good examples of companies that do this well come from some of our media clients.

Continuing the trend for socially-connected devices, SocialToaster® 4.1 is a true innovation as the world's first kitchen appliance designed from the ground-up to allow you take advantage of Facebook, Twitter, LinkedIn, and more.

The appliance connects to the Internet via standard WiFi connection, and a simple start-up wizard makes it easy to get online.

Earlier today Twitter's Director of Platform, Ryan Sarver, announced some significant changes to Twitter's Terms of Service.  These changes essentially shut down any service or solution that competes with Twitter in terms of acting as a consumer Twitter client.  Specifically, they are now placing significant constraints on any service providing "a Twitter-like end-user experience."

Yesterday Twitter announced that it will be following in the footsteps of Facebook in terms of restricting third-party advertisements being injected into a user's feed.