SocialToaster's blog

Figure 1 Robert Scoble Got This Message on Facebook This Week We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Tiger Woods opted out of his Tuesday Press Conference and held a social media event on his website instead. 

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:

This has become the big question, right? You’ve worked hard to build an audience on your social channels and now you want to know how you leverage that audience to generate revenue. It’s a real challenge for marketers as executives are demanding to understand the return on investment (ROI) from the social channel. Bazaarvoice reported that 74% of CMO’s predicted they would finally be able to tie social to hard ROI in 2011. Unfortunately, the reality is that many are still trying to figure out where social is impacting the bottom-line.

Today we are asking a very interesting question. We are curious as to how much social networking could impact the 2012 election. So we set up a poll to find out. Please vote and share it with your friends so we can see how much social media is going to drive the results of this year's election. Happy voting!

Hi there! You’ve come a long way from having a regular Facebook page. Now that your personal profile is customized and circulating, what’s next?Well...it’s good to build with what you have. If you’ve already laid down the business foundation for your Facebook page, here are a few tips on maintaining your account and moving along.

Last week, we talked about customizing your personal Facebook page for business. If you’re ready to start promoting, here are a few steps to help spread the word about your business-ready page – and your business!

When we think of Facebook, we think of friends. Games. Vacation photos. But did you know that you can use your personal Facebook page for business?Creating a Facebook page for your company can be useful, but limited in terms of reach and connectivity. If you’ve already tried suggesting your company page to all of your friends and sharing its content on your Wall, here are a few tips on customizing your personal account to share personally and directly with your friends. 

On June 6, Baltimore mayoral candidate Otis Rolley launched his Online Ambassador program with SocialToaster. Rolley, a regular Twitter and Facebook user, believes in social media as an effective way to connect directly with friends and supporters.

In the July 19 edition of Augie Ray’s blog for Interactive Marketing Professionals which appeared on SmartBrief on Social Media.com, Ray proposed that while brands like Dell and P&G can track the return on investment of their social media marketing and financial results, many other brands cannot.