You have fans that love you, and they want to share your brand with the world, they even want to get their friends to sing your praises! Everyone calls them something different: fans, advocates, brand ambassadors, friends, supporters, enthusiasts, followers, (don’t forget) employees! At SocialToaster, we think that those people are some of the best in the world to get your word out. Once we get your fans in a custom program designed just for your brand, you won’t just call them fans, you’ll call them Superfans.
Take a look at some of the exciting things that companies are doing with SocialToaster and be sure to get a demo to figure out how SocialToaster can work for you.
Sony had fans’ spidey-senses tingling before the world premier of The Amazing Spider-Man 2 by using SocialToaster to identify and communicate with both movie franchise fans and die-hard Amazing Spider-Man comic aficionados. Leading up to its release in theaters, Sony sent their fans exciting content about the movie to get them hyped up about the new Amazing Spider-Man and sharing the excitement with their friends.
Over 22,000 fans in the SocialToaster program shared content and earned Amazing Spider-Man exclusives including downloadable wallpaper just for signing up! Spider-Fans spun their web across their social networks to earn points that entered them to win awesome Sony products including PlayStation consoles and signed movie memorabilia. To keep Spider-Fans engaged and motivated, they earned custom badges for sharing content and entered the #SpideySightings Instagram contest to win even more cool prizes.
As the movie transitioned from the theater to Blu-ray, DVD and Digital Download, the SocialToaster campaign kept Spider-Fans interested with prizes and incentives, and encouraged them to purchase the movie upon its release for home viewing.
To increase their overall social presence and fan engagement, the Baltimore Ravens have enlisted some of their most vocal fans to be a part of the RavensReps. Fans share Ravens news, videos and game highlights with their fellow Ravens fans on their social networks to earn points and exclusive prizes. Leading up to Super Bowl XLVII, the Ravens used prizes to encourage signups during their “Week of Winning” and doubled the total number of users during this time.
19,000 RavensReps members share content and compete to win monthly prize packs that include exclusive signed jerseys, helmets, Ravens gear, and tickets. To show their purple pride, RavensReps shared over 105,000 posts on Facebook, Instagram and Twitter with the hashtag #RavensNation.
The Ravens were able to easily incorporate their sponsor—NLF Extra Points credit card—by featuring them in their emails to RavensReps and on the main campaign page.
To raise awareness for World Humanitarian Day (WHD) in 2014, the United Nations partnered with SocialToaster to begin the Messengers of Humanity. The messengers started off with a bang and numbered over 6,000 by WHD.
Now with over 15,000 members from all over the globe, the Messengers of Humanity continue to advocate for humanitarian issues on behalf of the UN. According to a survey, members are engaged in the program for a variety of reasons including giving voice to the voiceless, feeling like they are making a difference, and being a part of a larger community.
Members like being able to advocate for causes that are most important to them while also being able to share personal stories. To help spread awareness of WHD, fans shared over 53,000 #HumanitarianHeroes stories across their social networks.
To celebrate the baby boomer generation as “The Generation that Changed the World” AARP started the Boomers@50+ program. Members of the program share fun, nostalgic posts about the baby boomer generation as well as information to help familiarize themselves, their friends, and their followers with AARP. When they share, boomers earn points for gift cards, discounts and more.
With this campaign, AARP has been able to connect with people of retirement age and also those who aren’t yet in that stage of their lives by sharing posts that aren’t directly related to retirement but helps them to keep AARP in mind when the time is right.
Perdue wanted to create a place where their biggest fans could come together and share ideas, recipes, and deals. The Perdue Crew, which launched in February 2014, allows members to earn points for sharing Perdue content with their social networks and encourages users to share their own recipes and tips for healthy living. Within the first 24 hours of its launch, the Perdue Crew awarded 2,000 kitchen utensils to members that now number almost 100,000!
To keep crew members engaged, Perdue highlights one of their products each month by offering related recipes and coupons. Members share these updates and earn points to win exclusive Perdue gear and high value coupons that align with each month’s featured product.
As a result of Perdue Crew members sharing content, Perdue has seen a huge increase in followers on their social networks including an additional 26,500 likes on Facebook and 9,549 followers on Twitter.
Constellation found a way to reach new customers and connect with existing ones by working with SocialToaster to create the Constellation Ambassadors. Since the start of the program, Constellation’s social presence has taken on a new, more approachable social voice that has attracted over 3,000 fans to be ambassadors.
To cultivate new customers, Constellation shares content via their blog that educates people about energy choices and eco-friendly lifestyles. Ambassadors share these posts and other Constellation news to earn points and win prizes like an Amazon Fire TV Stick or a Honeywell Lyric Smart Thermostat.
During seasons 4 and 5 of A&E’s hit show Duck Dynasty, the cable network put a call out to fans to join them in promoting the show and growing their viewership. . Thousands of fans flocked to be members of the “Duck Scouts.” Once in the program, fans received behind the scenes and exclusive content that they shared with their social networks through the SocialToaster platform.
The Duck Scouts were 44,000 strong and together shared over 1 million posts about the show and licensed products. These shares drove traffic to the A&E website and those of their advertisers. In return fans earned points and were entered to win Duck Dynasty merchandise including bobble-head figures of the show’s cast.
Electronic dance music artist, Hardwell wanted to mobilize fans to help promote his music, drive concert ticket sales and encourage voting for the annual DJ Mag top 100 DJs list. Team Hardwell members shared news and updates and earned points for their chance to win tickets, Hardwell merchandise and VIP experiences including a chance to hang out with Hardwell himself.
Over 23,000 team members took to their social media networks with the tags #VoteHardwell and #DJMag100, and voted Hardwell into the #1 spot of the DJ Mag top 100 two years in a row. To share their excitement for Hardwell’s new album release, over 3,000 team members tagged Instagram images with #UnitedWeAre and #TeamHardwell.