How SunnyD Uses Coupons and Contests to Gain Brand Ambassadors
In a previous case study on SunnyD's 100 Sunny Days, we provided information about how the company recruited 1,758 Ambassadors in 30 days to promote its 100 Sunny Days Sweepstakes on Facebook. The details to that case study can be found here.
SunnyD has now launched a two-month campaign with the goal of gaining more Brand Ambassadors. Below are the phenomenal results:
In the beginning of its second promotion with SocialToaster, beverage company SunnyD was able to sign up 3,500 Ambassadors using the social marketing tool, literally overnight! Building on its success of already recruiting nearly 2,000 Ambassadors in its last campaign, Sunny D now has 5,593 Ambassadors who reach a massive social network of 1,250,000 people on four social networks.
“This highly successful products company whose brand is sought after by [parents] who wish to give their children and families healthier beverage alternatives, now has a tremendously powerful social network with which they can promote news, blogs and successes about the company,” said SocialToaster CEO, Brian Razzaque who created the software solution for social marketing. “This epic win for SunnyD is also a very large win for SocialToaster.”
The success of the SunnyD campaign was buoyed by the offering of .55 cent coupons on SunnyD’s Facebook page for those who signed up to be an Ambassador for SunnyD. In a previous phase of the campaign, SunnyD also used contests to win prizes on Facebook (ala a drawing to win a free minivan) along with coupon incentives. The current promotion, which is ongoing, is so successful so far that all of the coupons have been given out, and SunnyD is not currently taking any more new Ambassador sign ups at this time.
"We have found that people respond very favorably to a call to action like signing up to be an ambassador if they can help out one of their favorite brands while getting a few cents off their favorite brand of beverage that they would ordinarily buy anyway," Razzaque continued.
“It’s a win-win for everyone."
Click here to be in touch with our sales team and let us help you create a similar strategy for your organization!
