Santé - An Epicurean Adventure Case Study #1

National Kidney Foundation of Maryland Raises Funds and Awareness for Signature Event
Highlights: 
  • Provided a cost-effective marketing solution for a budget-constrained non-profit
  • Delivered site traffic that generated event ticket sales and awareness of charitable cause
Background: 

Santé, the annual fundraiser for the National Kidney Foundation (NKF) of Maryland, is an "Epicurean Adventure" that brings together exceptional craft beers and wines and pairs them with delicious food from Baltimore's most exciting restaurants.

Objective: 

Build an easy to manage website and implement a cost-effective social marketing campaign to drive traffic to the site and induce ticket sales and build awareness for the fundraiser event.

Solution: 

Our parent company, VMT, built the brand new Drupal website for Santé. Using Drupal allowed for the NKF’s staff to quickly and easily update the site and promote these updates to the social networks of Santé Ambassadors. Additionally, the SocialToaster account team provided consulting services to ensure the campaign's success. Working together, the NKF and SocialToaster team created enticing blogs and social network posts to lure visitors to the Santé site.

SocialToaster Benefits: 
  • Timeframe: 6 weeks
  • Visits to Site: 900+
  • Click Through Rate: 7 clicks per post
  • Tickets Sold Online: 90+
Results: 

With a staggering click-through rate and incredible traffic, Santé provides a perfect demonstration of SocialToaster's unparalleled ability to create awareness for a worthy cause, deliver site traffic, and drive event ticket sales.