Yerman Witman Gaines & Conklin Realty Case Study #1

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Leveraging the Social Networks of real-estate agents working for The Strata Group, and ultimately driving website traffic to Yerman, Witman, Gaines & Conklin, increasing leads and driving up sales.
http://www.ywgcrealty.com/
Highlights: 
  • Within two weeks of the start of the campaign, The Strata Group was able to increase its web visits by 250%!
  • Visitors visited the site on an average of 4 visits per link.
Background: 

Yerman Witman Gaines & Conklin Realty (YWGC) has been the fastest growing real estate company in Maryland for several years running.  Since its founding in 2007 the company has expanded from one office with eight agents, to eight offices with more than 200 agents.  YWGC management credits the company’s success to a few important reasons:  Number one is its ability to hire productive agents who outpace the market.  Secondly, these agents are empowered with marketing and accounting tools and technology that accelerate their success.  The Yerman Witman Gaines and Conklin Realty brand is now respected throughout the region for its strength and sophistication.  To buyers and sellers throughout Maryland, it really means business.

Objective: 

Implement a simple social marketing strategy to grow the social community of The Strata Group and to drive traffic to ywgcrealty.com.

Solution: 

The SocialToaster team worked with The Strata Group to sign up 50 of its agents.  The Strata Group then posted frequent and very relevant material to real-estate to its blog, which was shared with all of their Ambassador’s social networks.

SocialToaster Benefits: 
  • Timeframe: 120 days (and ongoing)
  • Through a small group of 50 ambassadors drove 6,722 visits in 120 days.
  • Created 1,473 visitors and 1,662 links.
  • Visitors visited the site on an average of 4 visits per link.
Results: 

As a result of SocialToaster’s promotion of The Strata Group using its Ambassador program, the agency has created a strong and engaged group of Ambassadors and created an active social community of users who drive web statistics.   The company is also driving an average of 56 new visits per day, and is primed for increases in growth and exponential results.

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