All traffic is not created equal

Digital Media Buying Solutions Tailored To You
At SocialToaster, our media buying campaigns are built around one core concept: it’s not the quantity of the traffic, it’s the quality of the results. Whether you’re a national brand launching a new product or a small, local business seeking to grow your social presence, our media buying team stands ready to create a custom solution that best drives your business forward.
 
Our Specialties
Social Media Buying – From Facebook to Tumblr, Instagram to Twitter, our team is fluent in social media. Our social media campaigns are tailored to fit your individual needs whether it’s encouraging social engagements, building your social audience or driving targeted traffic to your online platform.
Direct Response – Not only does SocialToaster specialize in social media buying, but we also buy across all of the major digital advertising platforms including AdWords, Bing/Yahoo!, Doubleclick and more. Each direct response campaign is specifically tailored to your individual business needs with individual platforms chosen based on fit and expected ROI.
Lead Generation – A successful lead generation campaign is composed of a multitude of elements, from content creation to media placement and even email/CRM integration. Our lead generation campaigns considers the whole of your sales funnel, starting with driving “the right” traffic to your site.
Mobile App Installation - Perhaps one of the most common requests from our clients. Our mobile app install campaigns are designed to utilize top performing advertising platforms to drive app downloads and encourage after-download reviews.
Video Views - Video marketing is on the rise and so we can make sure your video views are too. SocialToaster can drive up website traffic and increase views of your product demo or how-to tutorial videos no matter what social network they’re uploaded to.
Influencer Outreach - Influencer programs are fast become a new form of media outreach but they do not come free and are time consuming. SocialToaster can take the stress out of managing these programs. We have a network of influencers we can rely on, or we can work with your preferred influencer. We manage everything from negotiations to payment.
 
Our Process
Discovery – Our first step in any campaign is to work with you to ensure we have a firm understanding of your business and goals. We want to uncover your marketing goals, target audience and the expected outcome/ROI of the campaign.
Strategy – Once we have this understanding, our media buying strategists set to work identifying the channels, ad units and platforms that we will believe will best serve your specific goals.
Testing – With a clear strategy in place, our team will launch several a/b tests campaigns to identify early wins and pivotal opportunities.
Scaling – Once the initial testing is complete, our media buyers begin to scale the volume of the buy. This allows us to maximize the ROI of the campaign by ensuring your media dollars are being spent in the most efficient manner possible.
Reporting – After the completion of the campaign, your media buying team will provide a detailed overview of the campaign results that will include strategic insights and recommendations to support future campaigns.
 
Interested in learning more about SocialToaster's media buying experience? Just drop us a quick line and we'll get back to you lickity-split!
 

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