Is SocialToaster in compliance with the FTC’s revised Guides Concerning the Use of Endorsements and Testimonials in Advertising?

The Federal Trade Commission (FTC) recently revised its Guides Concerning the Use of Endorsements and Testimonials in Advertising. According to the FTC, this new guide addresses endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. It is because of these revisions that SocialToaster will automatically disclose to an Ambassador’s networks that they are acting as an Ambassador for your organization and could be rewarded as such.