Gingrich Campaign Effectively Mobilizes Supporters Using SocialToaster
760 Ambassadors Reach Over 500,000 People, Drive Over 9,800 Visits to Campaign Website in Two Weeks
Baltimore, MD (February 21, 2012) – Republican presidential candidate Newt Gingrich is harnessing the power of social media to mobilize his supporters with the message amplification platform SocialToaster®. Social media is playing a big role in primary elections as candidates attempt to sway public perception through the use of status updates on these new channels. Political campaigns have an unprecedented opportunity to harness the reach of their fans and followers to control their message, influence perceptions, and increase campaign donations to fuel their success in the polls. SocialToaster allows the Gingrich campaign to share campaign-related content directly with supporters and their social networks, furthering the campaign’s reach.
The Gingrich campaign has recruited over 1,000 supporters since launching with SocialToaster in January. Those supporters, in turn, can reach over 720,000 people. By posting seventeen links to videos, endorsements, and other news pertaining to the campaign through SocialToaster, the Gingrich campaign has driven over 24,800 visits to its website.
“We’re very excited to see SocialToaster helping to keep the public informed on important campaign updates for the 2012 election,” says SocialToaster CEO Brian Razzaque. “It’s also an honor to be associated with such a distinguished national presidential candidate and political figurehead.”
###
Click Here to Become a Newt Influencer
About SocialToaster
SocialToaster is a social marketing that enlists supporters to promote an organization’s content directly to their social networks. It drives website traffic and provides comprehensive reporting on the reach of each post.
Media Inquiries
To learn more about SocialToaster or to schedule an interview with Brian Razzaque, please contact Jo Yun at (443) 393-2600 x225 or e-mail Jo at jyun@socialtoaster.com.
