SocialToaster Garners First Hollywood Client
SocialToaster is excited to announce that it has entered into a deal to with a major motion picture to promote it in the social media space. The film, N-Secure, is a thriller best described as Fatal Attraction meets CSI. The story involves a tragically insecure yet highly successful control freak, David Washington, who turns to murder and manipulation when his relationships swirl out of control. The film was released on October 15, and is running in theatres nationwide.
SocialToaster is a social marketing platform that allows an organization to recruit supporters to help automatically create word-of-mouth referrals and traffic through Facebook, LinkedIn, MySpace and Twitter while tracking return on investment. Razzaque says that those who wish to promote N-Secure can do so by signing up to be an Ambassador for the film on the N-Secure website and helping to share content about the film on their social networks.
“The world of entertainment is ripe for SocialToaster because it is largely fan-based. People who like a movie, a television show or an actor are very likely to recommend it to their friends. SocialToaster allows them to do this easily as electronic word-of-mouth marketing, which can be more effective than traditional marketing.” He points to recent examples of movies whose sales have been boosted by the following of fans in social media, including Avatar which credits its 1 billion dollars in sales to the use of social media and the web.
While it is too early to test the viral effects of the promotional help of SocialToaster, the film N-Secure is has already grossed more than 2 million dollars. The film’s director, David M. Matthews, is excited about the fact that his film is the first to be promoted by SocialToaster, and looks forward to seeing results. What makes SocialToaster particularly valuable to the movie industry is the tool’s ability to distribute social messages virally while providing detailed analytics which capture information about users, how influential they are on their social networks, and the sales they generate. This kind of information can not only be very helpful in the promotion of a film while it is in theatres, but it can also be very valuable to producers and directors as they project the success of their next film.
“Boosting the film’s social community is important while the film is in theaters and beyond. Movie-goers will remember that their friend recommended the film to them and will go out and see it,” Matthews says. “We hope they see it while it is still in theatres, but even if they support us when the film comes out on DVD and keep referring it to their friends on Facebook, Twitter and the other social networks, it could exponentially improve our results.”
***
Click here for more information on SocialToaster. To find out more about how it works, sign up for a webinar or contact a salesperson today.
