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We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Facebook’s highly anticipated anonymous app is here and it’s called Rooms.  The mobile app lets you create forums about any topic, customize the look & feel and invite friends to share and comment. 
By human nature we are competitive. And, companies take advantage of this by using competitions to engage customers. While there are different types of competitions -- contests, sweepstakes, lotteries, etc. -- the opportunity to play and compete is paramount to the contestant. Today, game mechanics continue to be a successful way to engage and activate brand ambassadors.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: McDonald’s is going bold on social! The fast food chain is rolling out “behind the scenes” webisodes dubbed: Our Food. Your Questions. And there’s no holding back.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: After all the chaos around Facebook’s “real name” policy last week, the social network is throwing in the towel. They’ve pulled the reins on the overall program and  issued a lengthy apology.  
The key to content marketing is to pay attention to your audience. Create (or find) content that is relative to your brand and reinforces you as the industry expert. Tell a story, teach a skill, or show a heartwarming picture. Though content marketing doesn’t directly say “here we are and we’re selling this product,” it shows your audience that you are a trusted, knowledgeable source of information, which can pay-off in the long run.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week’s chatter was all about the glorious iPhone 6, but this week Apple made headlines for their disastrous 8.0.1 update. According to many, the update destroyed cell service and the ability to use Touch ID. And everyone on Twitter freaked out about it
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The new iPhone is here! And it’s still looking ridiculously large. Apple released the iPhone 6 & iPhone 6 Plus - both of which are bigger, thinner and faster than the previous generation
Everyone can agree that customer engagement is important these days. But just how important is it?
Does size matter? Get your head out of the gutter! We’re talking about audience size here. SocialToaster founder, Brian Razzaque, is an expert on the topic of social media audience. Check out his advice for activating the right number of fans for your business.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed Instagram just released a Hyperlapse app which turns videos into time-lapses. We think it’s pretty cool. Twitter analytics are now available to all users! This means you’ll be able to see how many times each one of your tweets has been seen and a whole bunch of other good stuff.
We caught up with SocialToaster founder Brian Razzaque this week to talk about the role that social media plays in influencing consumer purchasing decisions. An expert in social media and brand ambassador programs, Brian shared some truly useful tips and insights.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed The new Vine is here! And they’ve totally changed the platform. No more 4:3 aspect ratio Vine camera restrictions and a whole slew of new things, like the ability to upload videos from just about anywhere. 
SocialToaster founder, Brian Razzaque, describes what he calls the “myth of organic advertising” in his South by Southwest Interactive speaker submission. We sat down with Brian to ask him to elaborate on the topic a bit. Here’s what he had to say.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: First things first, Uber is launching an API soon. Meaning, we could be seeing a lot more of not just the cars, but the app, too. They’re also duking it out over cancelled rides and other sibling rivalry.
Although determining a concrete ROI for your social media efforts is arduous, a recent Nielsen study shows that social media use increases awareness and enjoyment of television shows by 25% and 15% respectively.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: We’re sure you’ve seen people pouring ice water on their heads and challenging friends to do the same in a recent viral social media campaign to spread awareness about ALS. We support it.
The 4 social media strategies they used effectively to win you over
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed Well the NBA’s official game ball now comes with a Twitter handle. The league is placing @NBA right under the words “official game ball” to acknowledge their commitment to social. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Welp, Zuckerberg got a big thumbs-down from William Shatner this week. The singer blasted Facebook’s latest app, Facebook Mentions, on his Tumblr account. But don’t worry, if you haven’t heard of Facebook Mentions, you’re not behind the times; you’re just not popular. 
When you think about brands that run successful customer engagement campaigns on social media, do you include any Consumer Packaged Goods in that group? They have been at the forefront of marketing since the beginning, but it seems that some CPGs have been dragging their feet in the shift towards social media channels. But how can you blame them?
Some companies enjoy boasting 6,000,000,000 Twitter followers or 50,000,000 Facebook fans. But, believe it or not, not all of these fans are legitimate (not all the time, at least). If you’ve thought about buying your way to Facebook fame, you’ll want to think again.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Snapchat added a pretty cool geolocation feature to its app. What’s not as cool is that you have to be in New York or L.A. to use it.  
Many firms just like yours are asking the same question these days: is native advertising on social media platforms worth all of the time and money that goes into it? The short answer? Yes.
We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: So there’s a potato salad raising thousands of dollars on Kickstarter. That’s right, potato salad. The stuff your mom brought to the potluck on Sunday. What started as a simple $10 request for ingredients has now landed a Columbus man with over $46,000 in funding… and counting.   
Want your message to come across as a recommendation from a trusted friend rather than as a commercial? Follow these steps to successfully recruit your brand ambassadors!
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: So… Facebook toyed with the emotions of 700,000 users (back in 2012) in an attempt to prove the social network can manipulate feelings. Now they’re feeling bad the experiment was “poorly” communicated. 
What can Maker's Mark teach us about utilizing brand advocates?
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed You were probably sleeping, but the world came to a complete halt at 4am ET Thursday. Facebook went down and everyone awake to experience the crisis immediately took to Twitter to express their devastation. 
Not so sure about this whole gamification thing? Check out this Technorati article about how Air Canada utilizes incentives and gamification to create a rewards program for its customers -- and enjoys a splendid ROI!
We’ve said it once and we’ll say it again. Your fans aren’t going to share your content unless you give them a reason to. Not even if you wrote the best and funniest post in the history of the internet. That means that all of the time and effort that you put into that post is essentially wasted. No engagement. No ROI. No nothing. So what can you do? Three words: Social. Media. Gamification.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Not feeling very creative today but need to post some new content to your social media pages? Have no fear! Here are twelve industry tested tips to get you moving in the right direction ASAP.
I am going to share a hard truth. Most of your content will not be organically shared. It’s a hard pill to swallow for most brands, that your brand isn’t always the first thing your Facebook fans think of in the morning. Sure, there are some brands out there with amazingly supportive fans that are sharing every piece of content or liking all of the seasonal memes, but be honest with yourself, how many of your fans are sharing? More importantly, how many of your fans are actually seeing the content you’re publishing? A survey by socialbakers.com showed that most brands only reach 11% – 16% of their audience with each post. So how do you increase your post’s visibility and ensure your content is being seen by more than just a handful of audience members? You incentivize sharing
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: It appears LinkedIn was inspired by Facebook & Twitter with their latest profile redesign. The new look includes a larger profile photo and customizable header image. But don’t expect to see the roll-out unless you’re using the paid version of the professional social network. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The Washington Redskins take the cake for biggest Twitter fail this week. The team’s official account launched a hashtag campaign asking fans to explain their “#RedskinsPride” and predictably, it backfired.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: If you want proof that Facebook is becoming less of a social network and more of a dating site, I’ll refer you to the latest “Ask” button. The company is making it easier to find out your friend’s relationship status (if they don’t specify) by awkwardly requesting the information with the click of a button.  
If you are not using Instagram with your SocialToaster campaign you are missing out on a fantastic user engagement opportunity. Really! Stop reading this article and contact your SocialToaster Account Manager and have Instagram activated immediately. Even if it is 3:00 am in the morning, they will be more than happy to respond. Once you have Instagram setup on your campaign, check out these tips to make sure you are getting the very most out of Instagram.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Pinterest is rolling in the dough these days. The company raised another $200 million in venture funding this week, bringing their total to $764 million and valuating the company at $5 billion.   
May Releases
 
We have been busy beavers over here at SocialToaster headquarters! There are lots of updates in our latest release. So let’s take a look and see what’s new under the hood.
Everyone knows if you don't have mobile, you aren't keeping up.  So we have made sure your mobile experience is the best it can be.  All we need from you is a 320 x 70 px mobile banner and we can get you setup in a matter of minutes.  Take a look at a preview below.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: At this point we’ve all realized there’s nothing secretive about Snapchat… and the FTC isn’t too happy about it. The messaging app just entered into a consent decree with the FTC over privacy concerns that require the company to be monitored for the next 20 years. Yikes.

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