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We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
  Title: VP of Social Media Strategy Super Powers: The ability to turn 30 seconds into 30 minutes Five things you should know about Zach: 
How do you ensure that your Facebook Ads make the biggest impact possible? With over 1 billion active users, it can be tricky to reach your intended audience on Facebook. Check out these tips we've put together that can help you get the most out of your ads.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: It’s that time of year again; college basketball fans everywhere are going crazy, cheering on their favorite teams. March Madness is underway and promises upsets, thrills and all-around, well, madness galore.
  Title: Account Wizard (Manager) Super Powers: Managing accounts with a quick wit, the art of nerf war and minor knowledge of technology Five things you should know about Madeline: 
As YouTube comes up on the 10 year anniversary of its first video, Me at the Zoo, it’s almost mind-blowing to take a step back and look at how online video has evolved since then. While its beginnings may have been inspired by a famous wardrobe malfunction, it’s no secret that YouTube was the beginning of a major shift in the way we interact and share content online.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Great news for advertisers! Facebook is finally opening  its data firehose to select a select group through a new analytics tool developed with DataSift.
  Title: Account Manager Super Powers: Glows in the Dark Five things you should know about Justine: 
Everyone can agree that social media is an awesome tool for promoting brand awareness. But at SocialToaster, we know that's just the beginning. Learn how your company can use social media to connect with fans who can act as word-of-mouth advocates for your brand.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Finally! Instagram is letting you click on things. For the first time ever, the photo sharing app will start showing clickable URLs… but only in its new multi-photo carousel ads. Anyway, Facebook is changing the way they count Likes. Don’t panic. They’re just removing anyone who has a deactivated account. 
  Title: Graphic Designer Super Powers: Most suited to deal with The Heseltine. Creator of all things beautimus. Five things you should know about Shannon: 
Once your company has an active Facebook page and Twitter account, how do you make sure that your brand’s message is reaching the desired audience while engaging it as well? We've put together a few quick tips for incorporating gamification into your social media marketing strategy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Is winter over yet!? Boston restaurants joined together to create #digoutdineout this week.  The social media campaign encourages Bostonians to head out and support their local eateries, despite the ceaseless bad weather.  
SocialToaster founder Brian Razzaque shares his thoughts on the recent changes to Facebook's algorithm. An expert in content marketing, Brian offers helpful tips and insights on handling the updates and maintaining an effective social media strategy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Watch out Google! Facebook just launched Product Ads. The feature gives retailers a new way to market to Facebook’s 1.4 billion users and rivals Google’s shopping ads.
This month we've chosen the Columbia Alumni Association from Columbia University as our client spotlight! In October, 2013, the Columbia Alumni Association turned to SocialToaster during the University’s Giving Day initiative, with the goal of bringing together alumni, students, parents, and friends in support of the University.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Facebook is helping you plan out what happens after you die. The social network launched Facebook Legacy, a new feature that allows you to designate a specific friend to take over your account. 
Employee advocates could be the boost your social media marketing needs to get your brand's message in front of new and interested audiences.
  Title: Lead Generation Representative / "Special Projects Sarah" Super Power: Keeper of the Interns  Five things you should know about Sarah: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Super Bowl stats were all the rage this week. Twitter and Facebook battled off in a data releasing frenzy of heat maps, bar charts and infographics. I think it’s safe to say both networks saw a lot of action Sunday night
Some marketers are skeptical about social media’s return on investment. They know that posting on Facebook or running a fan advocacy program helps increase their reach, but how do these activities translate to money in the bank? We’ve put together a quick guide here to help you determine social media’s ROI.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Don’t worry, you’re not the only one who lost all your friends on Snapchat. The latest update, which included a new Discover feature and updated layout also removed the ability to see “best friends.”  No one’s too pleased about it.  
This week we compare two brands and their following to demonstrate the importance of social media engagement and fan advocacy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The latest viral trend has made every day Throwback Thursday. The new fad requires you to share your first Facebook profile photo and nominate others to do the same. It’s pretty much a lose-lose situation for everyone. 
This month we’ve chosen Kurio, a manufacturer of kids’ tablets, for our client spotlight! Since November, 2013, SocialToaster has worked with Digial Designworks Inc. to expand Kurio’s reach and increase its engagement over its social media networks.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Think that your best friend knows the most about yourself? Think again. According to the University of Cambridge and Standford University, Facebook may know you better than your friends and family.
Brr! If you’ve been outside lately, you’ve experienced first hand how icy this winter will be. When the weather changes, so does your marketing strategy, so we’ve put together a few tips that should help keep your marketing efforts hot despite the cold season.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Zuckerberg’s New Year’s resolution is helping out sales! The CEO launched a book club and his first pick, The End of Power, sold out on Amazon just 3 days after the announcement
Sunday, February 1 will likely be the most watched day on television thanks to Super Bowl XLIX. While the contenders have yet to be determined (Go Ravens!), we’re going to take a look at some of the game’s biggest off-the-field plays, more specifically, those involving social media marketing.
Everyone can agree that customer engagement is important these days. But just how important is it? In Gallup’s 2014 report on the State of the American Consumer, data shows that a fully engaged customer represents a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. Furthermore, an actively disengaged customer represents a 13% discount in these categories.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Instagram rolled out a massive update on Tuesday! The company revealed 5 new filters and the ability to rearrange how they appear within the app.  Speaking of filters, Facebook decided to auto-enhance all the photos you upload. Because, you know, algorithms. 
With the new year approaching, many brands and their agencies are finalizing their social media marketing strategy. Since social media provokes change by its very nature, you need to constantly adapt to keep your marketing strategy relevant in an ever-changing landscape. We’ve put together a short guide on adjusting your social media marketing efforts for 2015 to increase revenue and fan engagement, and feel free to participate in the discussion with your comments!
This week, we’ve chosen Broadway Boosters, a Telecharge program dedicated to building buzz for Broadway shows, for our client spotlight. With the help of SocialToaster, Broadway Boosters has consistently grown since the summer of 2013 to build a team of over 5,600 supporters with a potential reach of over 2.5 million.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  It’s official! Instagram is bigger than Twitter. The photo sharing app now has 300 million monthly users. And to keep things real, it plans to launch verified badges for celebrities, brands and athletes. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Snapchat introduced a new type of ad on Black Friday. Inside 'Our Stories,' ten second slideshow advertisements for Amazong and Hollister appeared next to user-generated content for the first time.
Every CEO knows that his or her company should be on social media -- but what exactly should they be doing on Facebook, Twitter, and Instagram?
In today’s digital world, your online presence is often the recognition needed to take you from an unknown to the most influential and sought after brand.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Is it just me or have you been itching to send money to all your Snapchat friends? Well, great news people - Snapcash is here. Because sending money to friends through a self-destructing messaging app just. makes. sense.   Still not convinced? Maybe this bizarre commercial will do the trick. 
An emerging trend in the marketplace is a shift from concentrating on the number of social media fans and followers to a focus on the quality of the fans and followers.   Brands are seeing that activating their best fans to share content or endorse a product can result in increased views of content and purchases by consumers seeing those messages shared by their friends.  Frequently we hear from our clients and agency partners they are not sure how to launch a fan advocacy campaign and they are unsure how to identify and manage these fans.   The good news is that creating a fan advocacy campaign is relatively simple.  To get started we recommend the following steps:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Good news autocorrect victims! Instagram captions are now editable. The photo sharing app announced a slew of updates this week, including improvements to the Explore page and the ability to edit captions. 

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