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We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Don’t worry, you’re not the only one who lost all your friends on Snapchat. The latest update, which included a new Discover feature and updated layout also removed the ability to see “best friends.”  No one’s too pleased about it.  
This week we compare two brands and their following to demonstrate the importance of social media engagement and fan advocacy.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The latest viral trend has made every day Throwback Thursday. The new fad requires you to share your first Facebook profile photo and nominate others to do the same. It’s pretty much a lose-lose situation for everyone. 
This month we’ve chosen Kurio, a manufacturer of kids’ tablets, for our client spotlight! Since November, 2013, SocialToaster has worked with Digial Designworks Inc. to expand Kurio’s reach and increase its engagement over its social media networks.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Think that your best friend knows the most about yourself? Think again. According to the University of Cambridge and Standford University, Facebook may know you better than your friends and family.
Brr! If you’ve been outside lately, you’ve experienced first hand how icy this winter will be. When the weather changes, so does your marketing strategy, so we’ve put together a few tips that should help keep your marketing efforts hot despite the cold season.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Zuckerberg’s New Year’s resolution is helping out sales! The CEO launched a book club and his first pick, The End of Power, sold out on Amazon just 3 days after the announcement
Sunday, February 1 will likely be the most watched day on television thanks to Super Bowl XLIX. While the contenders have yet to be determined (Go Ravens!), we’re going to take a look at some of the game’s biggest off-the-field plays, more specifically, those involving social media marketing.
Everyone can agree that customer engagement is important these days. But just how important is it? In Gallup’s 2014 report on the State of the American Consumer, data shows that a fully engaged customer represents a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. Furthermore, an actively disengaged customer represents a 13% discount in these categories.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Instagram rolled out a massive update on Tuesday! The company revealed 5 new filters and the ability to rearrange how they appear within the app.  Speaking of filters, Facebook decided to auto-enhance all the photos you upload. Because, you know, algorithms. 
With the new year approaching, many brands and their agencies are finalizing their social media marketing strategy. Since social media provokes change by its very nature, you need to constantly adapt to keep your marketing strategy relevant in an ever-changing landscape. We’ve put together a short guide on adjusting your social media marketing efforts for 2015 to increase revenue and fan engagement, and feel free to participate in the discussion with your comments!
This week, we’ve chosen Broadway Boosters, a Telecharge program dedicated to building buzz for Broadway shows, for our client spotlight. With the help of SocialToaster, Broadway Boosters has consistently grown since the summer of 2013 to build a team of over 5,600 supporters with a potential reach of over 2.5 million.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  It’s official! Instagram is bigger than Twitter. The photo sharing app now has 300 million monthly users. And to keep things real, it plans to launch verified badges for celebrities, brands and athletes. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Snapchat introduced a new type of ad on Black Friday. Inside 'Our Stories,' ten second slideshow advertisements for Amazong and Hollister appeared next to user-generated content for the first time.
Every CEO knows that his or her company should be on social media -- but what exactly should they be doing on Facebook, Twitter, and Instagram?
In today’s digital world, your online presence is often the recognition needed to take you from an unknown to the most influential and sought after brand.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Is it just me or have you been itching to send money to all your Snapchat friends? Well, great news people - Snapcash is here. Because sending money to friends through a self-destructing messaging app just. makes. sense.   Still not convinced? Maybe this bizarre commercial will do the trick. 
An emerging trend in the marketplace is a shift from concentrating on the number of social media fans and followers to a focus on the quality of the fans and followers.   Brands are seeing that activating their best fans to share content or endorse a product can result in increased views of content and purchases by consumers seeing those messages shared by their friends.  Frequently we hear from our clients and agency partners they are not sure how to launch a fan advocacy campaign and they are unsure how to identify and manage these fans.   The good news is that creating a fan advocacy campaign is relatively simple.  To get started we recommend the following steps:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Good news autocorrect victims! Instagram captions are now editable. The photo sharing app announced a slew of updates this week, including improvements to the Explore page and the ability to edit captions. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed.  Subway spread the love on National Sandwich day by responding to sandwich-related tweets in real time. The responses included illustrations of subs with text such as, “B.M.T mine” and “Lettuce be together.” 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Taco Bell went dark this week! The fast-food chain wiped out its social channels and website to spotlight one single message: customers can now order tacos and chalupas from their mobile app. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Facebook’s highly anticipated anonymous app is here and it’s called Rooms.  The mobile app lets you create forums about any topic, customize the look & feel and invite friends to share and comment. 
By human nature we are competitive. And, companies take advantage of this by using competitions to engage customers. While there are different types of competitions -- contests, sweepstakes, lotteries, etc. -- the opportunity to play and compete is paramount to the contestant. Today, game mechanics continue to be a successful way to engage and activate brand ambassadors.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: McDonald’s is going bold on social! The fast food chain is rolling out “behind the scenes” webisodes dubbed: Our Food. Your Questions. And there’s no holding back.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: After all the chaos around Facebook’s “real name” policy last week, the social network is throwing in the towel. They’ve pulled the reins on the overall program and  issued a lengthy apology.  
The key to content marketing is to pay attention to your audience. Create (or find) content that is relative to your brand and reinforces you as the industry expert. Tell a story, teach a skill, or show a heartwarming picture. Though content marketing doesn’t directly say “here we are and we’re selling this product,” it shows your audience that you are a trusted, knowledgeable source of information, which can pay-off in the long run.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week’s chatter was all about the glorious iPhone 6, but this week Apple made headlines for their disastrous 8.0.1 update. According to many, the update destroyed cell service and the ability to use Touch ID. And everyone on Twitter freaked out about it
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The new iPhone is here! And it’s still looking ridiculously large. Apple released the iPhone 6 & iPhone 6 Plus - both of which are bigger, thinner and faster than the previous generation
Everyone can agree that customer engagement is important these days. But just how important is it?
Does size matter? Get your head out of the gutter! We’re talking about audience size here. SocialToaster founder, Brian Razzaque, is an expert on the topic of social media audience. Check out his advice for activating the right number of fans for your business.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed Instagram just released a Hyperlapse app which turns videos into time-lapses. We think it’s pretty cool. Twitter analytics are now available to all users! This means you’ll be able to see how many times each one of your tweets has been seen and a whole bunch of other good stuff.
We caught up with SocialToaster founder Brian Razzaque this week to talk about the role that social media plays in influencing consumer purchasing decisions. An expert in social media and brand ambassador programs, Brian shared some truly useful tips and insights.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed The new Vine is here! And they’ve totally changed the platform. No more 4:3 aspect ratio Vine camera restrictions and a whole slew of new things, like the ability to upload videos from just about anywhere. 
SocialToaster founder, Brian Razzaque, describes what he calls the “myth of organic advertising” in his South by Southwest Interactive speaker submission. We sat down with Brian to ask him to elaborate on the topic a bit. Here’s what he had to say.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: First things first, Uber is launching an API soon. Meaning, we could be seeing a lot more of not just the cars, but the app, too. They’re also duking it out over cancelled rides and other sibling rivalry.
Although determining a concrete ROI for your social media efforts is arduous, a recent Nielsen study shows that social media use increases awareness and enjoyment of television shows by 25% and 15% respectively.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: We’re sure you’ve seen people pouring ice water on their heads and challenging friends to do the same in a recent viral social media campaign to spread awareness about ALS. We support it.
The 4 social media strategies they used effectively to win you over
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed Well the NBA’s official game ball now comes with a Twitter handle. The league is placing @NBA right under the words “official game ball” to acknowledge their commitment to social. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Welp, Zuckerberg got a big thumbs-down from William Shatner this week. The singer blasted Facebook’s latest app, Facebook Mentions, on his Tumblr account. But don’t worry, if you haven’t heard of Facebook Mentions, you’re not behind the times; you’re just not popular. 

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