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We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Welp, Zuckerberg got a big thumbs-down from William Shatner this week. The singer blasted Facebook’s latest app, Facebook Mentions, on his Tumblr account. But don’t worry, if you haven’t heard of Facebook Mentions, you’re not behind the times; you’re just not popular. 
When you think about brands that run successful customer engagement campaigns on social media, do you include any Consumer Packaged Goods in that group? They have been at the forefront of marketing since the beginning, but it seems that some CPGs have been dragging their feet in the shift towards social media channels. But how can you blame them?
  Don't Buy Your Social Media Following: Build It
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Snapchat added a pretty cool geolocation feature to its app. What’s not as cool is that you have to be in New York or L.A. to use it.  
Many firms just like yours are asking the same question these days: is native advertising on social media platforms worth all of the time and money that goes into it? The short answer? Yes.
We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: So there’s a potato salad raising thousands of dollars on Kickstarter. That’s right, potato salad. The stuff your mom brought to the potluck on Sunday. What started as a simple $10 request for ingredients has now landed a Columbus man with over $46,000 in funding… and counting.   
Want your message to come across as a recommendation from a trusted friend rather than as a commercial? Follow these steps to successfully recruit your brand ambassadors!
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: So… Facebook toyed with the emotions of 700,000 users (back in 2012) in an attempt to prove the social network can manipulate feelings. Now they’re feeling bad the experiment was “poorly” communicated. 
What can Maker's Mark teach us about utilizing brand advocates?
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed You were probably sleeping, but the world came to a complete halt at 4am ET Thursday. Facebook went down and everyone awake to experience the crisis immediately took to Twitter to express their devastation. 
Not so sure about this whole gamification thing? Check out this Technorati article about how Air Canada utilizes incentives and gamification to create a rewards program for its customers -- and enjoys a splendid ROI!
We’ve said it once and we’ll say it again. Your fans aren’t going to share your content unless you give them a reason to. Not even if you wrote the best and funniest post in the history of the internet. That means that all of the time and effort that you put into that post is essentially wasted. No engagement. No ROI. No nothing. So what can you do? Three words: Social. Media. Gamification.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Not feeling very creative today but need to post some new content to your social media pages? Have no fear! Here are twelve industry tested tips to get you moving in the right direction ASAP.
I am going to share a hard truth. Most of your content will not be organically shared. It’s a hard pill to swallow for most brands, that your brand isn’t always the first thing your Facebook fans think of in the morning. Sure, there are some brands out there with amazingly supportive fans that are sharing every piece of content or liking all of the seasonal memes, but be honest with yourself, how many of your fans are sharing? More importantly, how many of your fans are actually seeing the content you’re publishing? A survey by socialbakers.com showed that most brands only reach 11% – 16% of their audience with each post. So how do you increase your post’s visibility and ensure your content is being seen by more than just a handful of audience members? You incentivize sharing
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: It appears LinkedIn was inspired by Facebook & Twitter with their latest profile redesign. The new look includes a larger profile photo and customizable header image. But don’t expect to see the roll-out unless you’re using the paid version of the professional social network. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The Washington Redskins take the cake for biggest Twitter fail this week. The team’s official account launched a hashtag campaign asking fans to explain their “#RedskinsPride” and predictably, it backfired.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: If you want proof that Facebook is becoming less of a social network and more of a dating site, I’ll refer you to the latest “Ask” button. The company is making it easier to find out your friend’s relationship status (if they don’t specify) by awkwardly requesting the information with the click of a button.  
If you are not using Instagram with your SocialToaster campaign you are missing out on a fantastic user engagement opportunity. Really! Stop reading this article and contact your SocialToaster Account Manager and have Instagram activated immediately. Even if it is 3:00 am in the morning, they will be more than happy to respond. Once you have Instagram setup on your campaign, check out these tips to make sure you are getting the very most out of Instagram.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Pinterest is rolling in the dough these days. The company raised another $200 million in venture funding this week, bringing their total to $764 million and valuating the company at $5 billion.   
May Releases
 
We have been busy beavers over here at SocialToaster headquarters! There are lots of updates in our latest release. So let’s take a look and see what’s new under the hood.
Everyone knows if you don't have mobile, you aren't keeping up.  So we have made sure your mobile experience is the best it can be.  All we need from you is a 320 x 70 px mobile banner and we can get you setup in a matter of minutes.  Take a look at a preview below.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: At this point we’ve all realized there’s nothing secretive about Snapchat… and the FTC isn’t too happy about it. The messaging app just entered into a consent decree with the FTC over privacy concerns that require the company to be monitored for the next 20 years. Yikes.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Facebook’s F8 conference went down this week and the social network announced a slew of new programs and initiatives. One of the most popular planned offerings, “Anonymous Login” offers a twist on the standard login process.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: It was a good week for Facebook! The social network announced another mobile milestone: 1 billion monthly active users on phones and tablets
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Talk about a dramatic week for Twitter. On Sunday, a 14 year old Dutch girl sent a threat to American Airlines suggesting she was part of Al Qaida. Although it was a “joke,” the tweets left her with a suspended Twitter account and an arrest on Monday.    
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Twitter is beginning to look a lot like Facebook. Its new layout, now rolled out to just about everyone, includes a large photo at the top, pinned tweets, emojis, new ads, and a slew of other Facebook-like updates.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  You might have noticed a blue dinosaur the last time you tried to post on Facebook. The social network is testing a pop-up reminder that encourages users to pay attention to who they’re sharing with. And a blue cartoon dinosaur, inexplicably, comes with it. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Two tech giants, Facebook and Google are in an all out tech cold war. Who will be the victor? As a result, Mark Zuckerberg is on a full-fledged shopping spree. His newest purchase is Oculus Rift, a virtual reality technology company.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Hey brands - pump the breaks with hashtags! Socialbakers, a social media firm, released a report this week that shows the more hashtags used in a Facebook post, the less engagement it receives
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Tinder has decided to introduce verified accounts because celebrities aren’t getting enough matches. Apparently, when users come across names like Lindsey Lohan or Josh Groban, they assume the accounts aren’t legit and swipe left.   
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The Oscars made a big splash on social this week. Host Ellen DeGeneres gathered some big stars and posted a selfie that literally broke Twitter. The star-studded tweet surpassed 1,300,000 retweets in less than an hour. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: McDonalds has officially joined the list of notable brands on Snapchat. The fast food chain quietly jumped on the band wagon last week with its first snap coming from basketball star LeBron James
In the world of tabloids and paparazzi, it’s hard not to catch the latest and greatest news of the hottest celebrities. But, how are they managing their social networks and what does it do for their brand? Let’s take a little time out and see what’s happening with one of today’s most effective social media marketer and hip-shaking superstar: Shakira.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: In a continual attempt to dominate everything, Facebook purchased Whatsapp for a mere $19 billion this week. Just like Instagram, Whatsapp will function as separate unit and keep all of their current employees. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Last week’s Super Bowl was pretty disappointing if you were actually watching the game. A lot of action happened online, though. Twitter reported a record 24.9 million tweets were sent during the telecast. That topped the 24.1 million from last year's game.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Snapchat is in the doghouse again, this time it's for spamming users. Needless to say, people are getting peeved and taking to Twitter to let the world know.  Speaking of tweets, The Washington Post was the most tweeted newspaper of 2013, ranking just above the New York Times with an average of 275,193 tweets per week. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The polar vortex that brought record low temperatures to North America was a big topic on social this week. And community managers for big brands like Wendy’s, Elle, and Comedy Central jumped right on the band wagon.  
One of the easiest ways to enhance your company’s brand to convey a professional social media presence is to create the proper artwork for the social media platforms you are using. This is free space to advertise your brand and give a clear branding message. The attached PDF is a current spec guide for Facebook, Twitter, Google+, LinkedIn, and Youtube. Scroll all the way down to see examples and tips. 

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