SocialToaster

Give Your Super Fans Super Powers! (Tights Optional)

Main menu

Blog

We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:  Apparently much of the Twitterverse lost interest in the presidential campaign after the first debate. Tuesday’s town hall event didn’t set any records, mustering a meek 7 million tweets.
@annesig Title: Chief Operating Officer  Super Power: If you need a new product tested, Anne is your woman! Three things you should know about Anne: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Twitter added several useless features this week: an online profile directory that lists users by first name and a virtual gift-giving app, Gwitr
What the Heck is Klout Anyway?
  Title: VP of Social Media Strategy Super Power: He can sell you things you don't even understand! Three things you should know about Andrew: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Turn Your Social Media Brand Ambassadors into Super Fans
@gnikxela Title: Systems Engineer  Super Power: The Brain Three things you should know about Alex: 
We've gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The replacement referee debacle continued on this week. Monday night’s controversial call generated outrage throughout the Twitterverse and left one NFL player with an additional 90K followers.
The first social network wasn’t found online. It didn’t have character limits, handles, or feeds. Nothing we’ve come to expect from modern day social media networks. It was a bar and a cold beer, and that was all that it needed. If this bar was located in America during the last century, chances were good that sitting on top of that was one of the many beers brewed and distributed by Anheuser-Busch.
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Twitter announced several updates this week, including new profile pages. To recap: you’re getting a huge header image and some of the updates are not great
With more than 15 million packages delivered every day, (enough to give every person in Mumbai a present) UPS has become the first choice for parcel delivery for millions of people worldwide. Most recently Dean Martin has stepped in to help show that UPS does more than just deliver your latest online purchase, they also provide logistic solutions. This strategy seems to be working, UPS is a $42.6 billion corporation.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
@afcapellman   Super Power: Amy can fix anything! Three things you should know about Amy: 
If you caught the Olympics this past year, you may have noticed a certain three bar logo scattered about on jerseys, shoes, walls, urinals and everywhere else the good people of the Olympic committee could fit a logo. That three bar logo belongs to Adidas. Founded in Germany in 1949, Adidas has since become a global powerhouse creating lines of sports apparel for every sport from tennis to cricket.
@glazerade Title: Senior Developer  Super Power: Makes Magic Happen  Three things you should know about Josh: 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the (past couple) weeks to keep you in the loop. Here’s what you missed: 
American mornings are run on two things: Al Roker's weather reports and Dunkin Donuts coffee. With over 6,700 locations from Maine to Los Angeles it's an understatement to say that "America Runs on Dunkin.” Throw in the 10,000+ locations around the world and it looks more and more like this running thing is a global trend. On any given day they serve up over 52 varieties (and counting) of donuts and countless other breakfast offerings. In addition to hawking over 30 cups of coffee every second, Dunkin Donuts produces some of the tastiest morning tweets around.
Reposted from Brian Wolak’s article on CityBizList.com  SocialToaster, which raised almost $2 million in June, has named Walt Rampata as its new Chief Marketing Officer while introducing a new design to its website.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: As election season quickly approaches, so do the unfortunate, highly obnoxious status updates on Facebook. And in case the plethora of campaign rants aren’t enough, Facebook released a new app that helps users effortlessly broadcast their political views
We’ve partnered with Social Media Explorer, one of AdAge’s Top 30 Marketing blogs to bring you onto the frontline of the Battle of Three Screens: TV, Mobile and PC.  No longer are fans simply watching a program, now they are interacting, commenting and sharing their views about the show on their own social media networks.  Entertainment companies need to engage their audience on all three platforms without detracting from their core program.  These challenges are here to stay and we are bringing you this Power Panel so you can get insights right from some of the industry’s leading experts.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: The Olympics finally ended; leaving us with little time to prepare for the cherished nightly programming of Shark Week. In fact, the opening presentation of “Air Jaws Apocalypse” landed more check-ins than the Olympic closing ceremonies. Sorry Spice Girls.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
A few years back in an effort to curb labor costs, Walmart laid-off Smiley Face. In January, it said goodbye to its door greeters, which some pundits speculated would be replaced by offshore call centers or robots. But instead, the CMO launched a local social media initiative just before the holiday shopping season. Good timing, as retailers registered $1.3 billion in sales on Cyber Monday alone, totaling $61.8B for Q4 2011. Since online shoppers are twice as likely to purchase an item if they come to the site via Facebook, Target is also bolstering its local social media initiatives. But which one of these behemoths will emerge from the fight as the best online shopkeeper?
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: LinkedIn unveiled a resigned homepage on Monday. The much needed makeover was built to give users a simple way to navigate the homepage and access the most relevant information.  Some feel the update is an attempt to be more like Facebook
Before Mitt Romney retroactively retired from Bain Capital, he purchased Domino’s Pizza in September 1998 for $1.1 billion. Romney may have learned at Harvard a fundamental law of economics that fueled his acquisition decision: people like to eat pizza. Over five billion pizzas are sold worldwide each year, and each person in America eats about 46 pizza slices annually.
It’s a common misconception that for video to be hilarious it must include a bear.   Granted, there is strong precedent including  Stephen Colbert’s frequent “Threat Down” nemesis to a throwaway mention in Tina Fey’s American Express commercial, which may have been the deciding factor in earning  her the prestigious Mark Twain Prize.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
Racing up the YouTube charts and destined to be this summer's blockbuster video is Radio Shack's "Top Three Tips for Using a Soldering Iron." While it may not be as hot as Carly Rae Jepsen's "Call Me Maybe" video, the retailer knows how to produce content that connects with its geek demographic. The Shack has bridled social media as both an on-demand and real-time customer support channel, sprinkling in some entertaining content produced for its diverse customer, who might be upgrading a flip phone or constructing a flux capacitor.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Breakfasts everywhere went undocumented after violent storms caused Instagram’s server to shut down Saturday.  The photo sharing company informed its users of the outage on their Facebook Fan Page.  Sunday’s European soccer championship set a new Twitter record.  Users fired off more than 15,000 tweets per second when Spain scored its fourth goal. 
We’ve partnered with Social Media Explorer, one of AdAge’s Top 30 Marketing blogs to help you solve your biggest challenges with online retail. We know online retailers are battling with real-time consumer demands, negative online reviews and shopping cart abandonment from busy consumers. Plus, we add in the demands of integrating social media and plates start overflowing. The challenges are real and the solutions aren’t always easy. So we are bringing you an exciting webinar so you can get insights right from some of the industry’s leading experts.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: On Monday, Facebook quietly rolled out Find Friends Nearby, a new feature that uses a device’s GPS capabilities to find friends in the area. Not surprising, the application dubbed “the stalking app” was scrapped after only a day
When evaluating the effectiveness of a TV show's social engagement, a fair proxy is the TV network's tagline. AMC's slogan "Story Matter's Here" suggests a stronger commitment to artistic integrity than Bravo TV's "We film catfights." Both properties offer well-toasted social tools and outposts loaded with content, but the more complex and fascinating characters in Mad Men have a much more compelling pull in recruiting social ambassadors. In this social media face-off, the real housewife is clearly the fictional one.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Mashable, along with the United Nations Foundation and 92Y hosted Rio+Social and conversed about saving the planet with social media this week.  Speaking of the planet, Facebook revealed the world's most social landmarks by measuring check-ins throughout 25 cities worldwide. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week’s rumor that Salesforce was developing the Social CRM you’ve been waiting for was confirmed this week with a $745 million transaction
New York City has played host to some of history’s most spectacular brawls. For most folks, top of mind Manhattan mêlées include Yanks vs Mets in the subway series and the “Fight of the Century” – Joe Frazier vs Muhammad Ali at Madison Square Garden, and King Kong vs Fay Ray.  Also, the Jets vs. the Giants, the Jets vs the Geese, and Jets vs Sharks.  And, now, what promises to be the city’s most brutal battles, the mayor of Gotham wants to go mano-e-mano with the Big Gulp.
When it comes to social media, one of the big things is ROI, or how much money am I making through my use of social media.  If you’re using Google Analytics to measure the results of your online marketing campaigns, then you will be able to track the effectiveness of your efforts on social media.  The following are ways to help the bottom line by increasing online sales with social media,  1. Allow Social Sharing of Product Pages  

SocialToaster Twitter SocialToaster Facebook SocialToaster LinkedIn SocialToaster Instagram SocialToaster YouTube SocialToaster Pinterest SocialToaster Foursquare Become a Super Fan Cornify