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We’ve partnered with Social Media Explorer, one of AdAge’s Top 30 Marketing blogs to help you solve your biggest challenges with online retail. We know online retailers are battling with real-time consumer demands, negative online reviews and shopping cart abandonment from busy consumers. Plus, we add in the demands of integrating social media and plates start overflowing. The challenges are real and the solutions aren’t always easy. So we are bringing you an exciting webinar so you can get insights right from some of the industry’s leading experts.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: On Monday, Facebook quietly rolled out Find Friends Nearby, a new feature that uses a device’s GPS capabilities to find friends in the area. Not surprising, the application dubbed “the stalking app” was scrapped after only a day
When evaluating the effectiveness of a TV show's social engagement, a fair proxy is the TV network's tagline. AMC's slogan "Story Matter's Here" suggests a stronger commitment to artistic integrity than Bravo TV's "We film catfights." Both properties offer well-toasted social tools and outposts loaded with content, but the more complex and fascinating characters in Mad Men have a much more compelling pull in recruiting social ambassadors. In this social media face-off, the real housewife is clearly the fictional one.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Mashable, along with the United Nations Foundation and 92Y hosted Rio+Social and conversed about saving the planet with social media this week.  Speaking of the planet, Facebook revealed the world's most social landmarks by measuring check-ins throughout 25 cities worldwide. 
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed:
  We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week’s rumor that Salesforce was developing the Social CRM you’ve been waiting for was confirmed this week with a $745 million transaction
New York City has played host to some of history’s most spectacular brawls. For most folks, top of mind Manhattan mêlées include Yanks vs Mets in the subway series and the “Fight of the Century” – Joe Frazier vs Muhammad Ali at Madison Square Garden, and King Kong vs Fay Ray.  Also, the Jets vs. the Giants, the Jets vs the Geese, and Jets vs Sharks.  And, now, what promises to be the city’s most brutal battles, the mayor of Gotham wants to go mano-e-mano with the Big Gulp.
When it comes to social media, one of the big things is ROI, or how much money am I making through my use of social media.  If you’re using Google Analytics to measure the results of your online marketing campaigns, then you will be able to track the effectiveness of your efforts on social media.  The following are ways to help the bottom line by increasing online sales with social media,  1. Allow Social Sharing of Product Pages  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Dario Franchitti won the Indy 500 along with some Twitter fans. The driver added 4,700 new followers and was mentioned 30,000 times over the weekend. Speaking of mentions, oil tycoon T Boon Pickens owned rapper Drake via Twitter Wednesday.  
One of the top questions that comes up when a marketer is thinking about content, blogging, and social media is how often should they publish content?  How many videos, blog posts, and status updates are really enough?  The answer depends based on the industry.  Here are three steps tfor determining the right content publishing schedule for your online marketing campaign. Step One: Research the Competition You may not consider businesses or brands in your industry as competition, but they can be.  If you publish content about social media, your competition could include the local social media company down the road and large brands like Mashable, both of which publish social media content and news.  
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Zuckerberg made quite a few headlines this week; unfortunately, his surprise wedding wasn’t the trending topic. Facebook’s flop of an IPO and his current lawsuit with shareholders took center stage with the media. 
  When it comes to social media, there are a ton of different things that you can measure.  In fact, if you get consumed by the numbers, you could easily spend more time measuring your social media and less time actually being social.  The following are different metrics that can be measured when it comes to social media and tools you can use to gather them. Social Engagement Metrics The most obvious and easiest to measure metrics when it comes to social media is social engagement metrics.  These metrics can be important as they are almost always publicly accessible which means your competitors, corporation, and customers will know about them.  Here are just a few of the top ones that come to mind.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: General Motors axed their $10-million Facebook advertising budget due to low consumer impact. According to Ford, Facebook Ads work just fine, GM was just using them inadequately.
While your main goal on social media should be engagement with your audience, there are other great things you can accomplish.  One of those things is ticket sales.  Whether your business is selling tickets to a conference, concert, or championship, here are some ways you can boost those sales using social media. 1. Hold a contest to win free tickets. Your first reaction might be “how does holding a contest help me sell tickets?”  The answer is that by hosting a contest to win free tickets, you create interest in your event.  If hundreds of people enter and only one person wins, you will probably get ticket sales from those who are now excited about attending your event. 
Figure 1 Robert Scoble Got This Message on Facebook This Week We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: I’ll Have Another won the Kentucky Derby on Saturday, but the telecast won the day in Social Media, amassing 264K comments. 
Link building is the process companies use to get incoming links to your website from a variety of web sources.  Because inbound links have been cited as a large piece of the Google algorithm that determines where you rank when people search it has become a large focus for many companies. While there are mixed reports of how much inbound links effects Google results, the bottom line is that every link can help drive more traffic to your website, even if it is only from the original source. This post will break down what you need to know about link building and why you might want to consider creating a strategy. Link Building Glossary First of all, let’s look at some common terms you will come across when you are researching link building.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Tiger Woods opted out of his Tuesday Press Conference and held a social media event on his website instead
If you have ever wanted to partner with other businesses and corporations in a major way, then sponsorship may be the route to go.  By inviting sponsors to help with your latest promotions, you can create a mutually beneficial relationship where they help you in exchange for your willingness to introduce them to your audience.  Why You Need Sponsors Why would you consider adding sponsors to your strategy?  Sponsors can help you with the following. ? Fund a major campaign.  If you don’t have all of the funds you will need to launch a particular campaign idea, sponsorship can help fill the financial gap.
We’ve gathered the most relevant, noteworthy, interesting (and sometimes ridiculous) social media stories and tips of the week to keep you in the loop. Here’s what you missed: Last week the 2012 Summer Olympics announced their own social media platform . This was exciting until we learned about all the rules. What’s the fun in taking pictures, if we can’t share them on Facebook?
Many companies are working to tie in keyword research within the content creation process to ensure their content is being found on search engines when users are searching for them. This helps to create strategically written content that is designed around top searched keywords. Keyword research can be as simple or as complicated as you make it.  When it comes to keyword research for content, you can make it simple by thinking about it as a way to generate great topic ideas while also ensuring that the right audience will be able to easily find your content on search engines.  Here is what you need to know about keyword research and blog post optimization.
 
Keyword Ideas & Tools
 
Most people think that social media for business means nothing but marketing.  But social media can play a crucial role in another area: reputation management.  While it’s not pleasant to think about, your business might find itself in the midst of bad press.  If you should ever find yourself in a defensive position, it is not the time to shy away social media.  It’s time to turn your social media presence into the ultimate defense of your business!  Here are some ways to do it!
If you’re not using Google Analytics to its fullest (or not at all) to track your website’s traffic, then you are missing out on crucial information when it comes to your social media marketing strategy.  The following are five important things you can learn with the right Google Analytics setup beyond how many visits your website receives.  
  If you want to increase your engagement with fans through social sharing, then you will want make sure that sharing your message is as easy as possible.  Here are five ways to mobilize your fans to share your message and increase your brand’s reach on the social sphere.   1. Make It Easy to Follow You   In order to share your messages, your fans must be following you to hear it.  Make it easy for your fans to follow you by employing the following.    
One of the best ways to increase engagement with your brand amongst your fans and followers is through social sharing.  When you make it easy for others to find and share your content, it opens the door for more discussion about and engagement with your brand through the information you provide.  The following are ways you can make social sharing of your content easy so you grow your audience and increase engagement.
 
While increasing your fans and followers on social networks is a great goal to strive for, your next goal should be to get those fans and followers into your customer database.  This way, you will be able contact them outside of social networks and inside their email inbox.  It is important to prepare yourself in case the social network you spent so much time developing a following on, suddenly falls out of favor. Think about what has happened to MySpace. If that happened to Facebook or Twitter, you might find yourself having to start over on the next social network of choice, but if you have successfully captured information to contact your fans and followers it will be easier to migrate your following.
When it comes to social media marketing, one of your goals should not be just to increase Facebook fans and Twitter followers.  It should be to increase targeted Facebook fans, Twitter followers, and other social connections.
Pinterest defines itself as a “Virtual Pinboard” that allows you to organize and share “all the beautiful things you find on the web.” Primarily this means an ability to share photos and graphics. The concept is not a new one, and yet Pinterest has stormed onto the social scene, passing the 10 million unique visitors per month mark faster than any other stand-alone site in history (source).
This has become the big question, right? You’ve worked hard to build an audience on your social channels and now you want to know how you leverage that audience to generate revenue. It’s a real challenge for marketers as executives are demanding to understand the return on investment (ROI) from the social channel. Bazaarvoice reported that 74% of CMO’s predicted they would finally be able to tie social to hard ROI in 2011. Unfortunately, the reality is that many are still trying to figure out where social is impacting the bottom-line. In order to measure the return on investment, there has to be some kind of revenue-based return. Revenue is after all the missing link to measuring ROI.
Today we are asking a very interesting question. We are curious as to how much social networking could impact the 2012 election. So we set up a poll to find out. Please vote and share it with your friends so we can see how much social media is going to drive the results of this year's election. Happy voting!
Hi there! You’ve come a long way from having a regular Facebook page. Now that your personal profile is customized and circulating, what’s next?

Well...it’s good to build with what you have. If you’ve already laid down the business foundation for your Facebook page, here are a few tips on maintaining your account and moving along.
1. Review Your Default Settings

Facebook is always changing. To ensure it doesn’t surprise you (or your friends), review your privacy preferences. Here’s how:

• On your home page (News Feed), click on Account in the upper right corner. Then, click on Privacy Preferences.
Media companies provide value to their advertisers by helping to get advertiser messaging in front of audiences.  When looking at digital media, advertisers have historically paid for placement on websites that generate a lot of traffic, as well as to be included on email blasts that target a large number of people. The traditional value proposition for such advertising is that:
Last week, we talked about customizing your personal Facebook page for business. If you’re ready to start promoting, here are a few steps to help spread the word about your business-ready page – and your business!
One of the most challenging aspects of using SocialToaster is determining what the text should be for your Ambassador status updates that you create for each piece of content that you are promoting.  Creating a status update is often daunting enough for an individual to figure out for themselves.  In fact, we often hear from our customers' Ambassadors that it is too hard for them to figure out what to say, so they don't say anything at all.  When you are the creator of the content and are trying to figure out status updates for a large audience of people it is that much more difficult. Before attempting to create the status update you want to keep a few things in mind:
When we think of Facebook, we think of friends. Games. Vacation photos. But did you know that you can use your personal Facebook page for business?

Creating a Facebook page for your company can be useful, but limited in terms of reach and connectivity. If you’ve already tried suggesting your company page to all of your friends and sharing its content on your Wall, here are a few tips on customizing your personal account to share personally and directly with your friends.
 
One of the core goals of most of our customers is to be able to drive brand awareness around their product offerings or services.  One tactic for doing this is to leverage support for an existing brand, and parlaying that into support for a new initiative.  Good examples of companies that do this well come from some of our media clients. As the media and entertainment world becomes more competitive, it becomes more critical for its entities to find new and creative ways to promote new shows, movies, artists, and events.  Most of these organizations are already using social media around their core brands, but they struggle a bit in terms of trying to promote new programming.  This is not unlike many of our customers.
In a previous blog post, Leverage Every Person in Your Organization with Social Media, our VP Partner Channel, Todd Burgess, argued that every person in your organization is a valuable player to your company’s social marketing program. But the question is, how do you get your employees on board with you in your commitment to leverage their relationships to help you drive more business? And considering the fact that most people respond to incentives, how do you create ones that would encourage your employees to utilize their own relationships in the marketplace and to generate more revenue for your company?
You’re a Thought Leader in your chosen profession who has built a business that has been recognized locally, regionally, and nationally by your peers and other colleagues.  You are hitting your profit margins even in this recession, and you are primed for growth.  But where are you in the social space? Not where you want and need to be.  You may not even have positioned yourself on LinkedIn, which is considered “the place to be” in Social for Business.  What do you do?  Create a quick profile on the social network?  Read all you can on “why LinkedIn?”  Consult a consultant? You may need to do all three, but before you do, here are some simple tips for getting started and quickly becoming a player on LinkedIn.
The Maryland, DC, and Pennsylvania divisions of Clifton Gunderson, LLP, a nationwide firm of certified public accountants and consultants, is an example of a professional services company that routinely produces Thought Leadership pieces including white papers, webinars, and E-blasts to communicate with its customers.  Yet the company struggles with cutting edge, innovative methods of effectively distributing these ideas to its target audience.
On June 6, Baltimore mayoral candidate Otis Rolley launched his Online Ambassador program with SocialToaster. Rolley, a regular Twitter and Facebook user, believes in social media as an effective way to connect directly with friends and supporters.

Social marketing application SocialToaster allows Rolley to share information not just with his supporters, but with his supporters’ social networks, too.  Using SocialToaster, Rolley’s supporters can easily raise awareness of his platform by promoting him to their connections, elevating his campaign’s reach.
What if one day soon, there was a fundamental change in the ways in which we get information, making Google no longer the “go to” resource it is now?  Hard to imagine, right?

While enjoying my coffee and the ride into work on a cool spring morning, I was listening to my local NPR station. The news story was about a recent change Google had made to their search algorithm.

Apparently, I have been blissfully unaware that there is a boatload of money to be made in writing "how to" tips and posting them on the Internet. According to the story, companies are paying top dollar to advertise on sites that offer do it yourself (DIY) tips.

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