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Marketing to Moms: 6 Ways To Improve Your Strategy

Marketing to Moms: 6 Ways To Improve Your Strategy

Let’s make one thing clear. Moms rule. Period. End of story (Love you Mom!). Why? Well, other than the obvious reasons, moms control 85% of household purchases in the U.S. They also have a combined spending power of $2.4 trillion, which makes them a huge target...
8 Ways to Improve Your 2020 Content Marketing Strategy

8 Ways to Improve Your 2020 Content Marketing Strategy

Let’s be honest, no strategy (however valid) stays perfect forever. Success doesn’t come from copy/pasting strategies from one year to the next. Strategies have to evolve to meet the changing needs and expectations of both the market and an audience base. If your 2020...
9 Content Marketing Pitfalls to Avoid in 2020

9 Content Marketing Pitfalls to Avoid in 2020

You’ve made your list, but now it’s time to check it twice. No, not THAT list. With 2020 only a few short weeks away, now’s the perfect time to double-check your 2020 content marketing list. Whatever your strategy, we’ve put together this list of common content...