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Driving Online B2B Sales with Employee Advocacy

Driving Online B2B Sales with Employee Advocacy

Nearly half of all B2B revenue is influenced by social selling. This is a cross-industry stat, which means that from tech and software to healthcare and advertising, social selling has become a dominant force in B2B sales-driving processes for almost every vertical....
27 Back-to-School Marketing and Shopping Statistics

27 Back-to-School Marketing and Shopping Statistics

Last year, back-to-school (BTS) spending was expected to reach $510 per household (up from $501 in 2017), and it’s expected to again grow this year. To help your brand prepare for this year’s BTS season, we’ve put together a list of the most compelling back-to-school...