Digital Media Buying: All Web Traffic Is Not Created Equal

At SocialToaster, our media buying campaigns are built around one core concept: it’s not the quantity of the traffic, it’s the quality of the results. Whether you’re a national brand launching a new product or a small or local business seeking to grow your social presence, our digital media buying team stands ready to create a custom solution that best drives your business forward.

Web Traffic and Digital Media Buying Solutions Tailored To You

Our Specialties

digital media buying

Social Media Buying

From Facebook to Tumblr, Instagram to Twitter, our team is fluent in social media. Our social media campaigns are tailored to fit your individual needs whether it’s encouraging social engagements, building your social audience or driving targeted traffic to your online platform.

direct response advertising

Direct Response

Not only does SocialToaster specialize in social media buying, but we also provide digital media buying solutions across all of the major digital advertising platforms, including AdWords, Bing/Yahoo!, Doubleclick and more. Each direct response campaign is specifically tailored to your individual business needs with individual platforms chosen based on fit and expected ROI.

Lead Generation ads

Lead Generation

A successful lead generation campaign is composed of a multitude of elements, from content creation to media placement and even email/CRM integration. Our lead generation campaigns considers the whole of your sales funnel, starting with driving “the right” traffic to your site.

video views advertising buying video views

Video Views

Video marketing is on the rise and so we can make sure your video views are too. SocialToaster’s digital media buying services can drive website traffic and increase product demo or how-to tutorial video views, no matter what social network they’re uploaded to.

mobile app installs installation

Mobile App Installation

Perhaps one of the most common requests from our clients. Our mobile app install campaigns are designed to utilize top performing advertising platforms to drive app downloads and encourage after-download reviews.

Influencer Outreach

Influencer Outreach

Influencer programs are fast become a new form of media outreach – but they do not come free and are time consuming. SocialToaster’s digital media buying solutions can take the stress out of managing these programs. We have a network of influencers we can rely on, or we can work with your preferred influencer, managing everything from negotiations to payment.  

Our Process

business goals set goals

Discovery

Our first step in any campaign is to work with you to ensure we have a firm understanding of your business and goals. We want to uncover your marketing goals, target audience and the expected outcome/ROI of the campaign.

marketing strategy

Strategy

Once we have this understanding, our digital media buying strategists set to work identifying the channels, ad units and platforms that we will believe will best serve your specific goals.

marketing advertising ad testing

Testing

With a clear strategy in place, our team will launch several a/b tests campaigns to identify early wins and pivotal opportunities.

scaling advertising marketing

Scaling

Once the initial testing is complete, our media buyers begin to scale the volume of the buy. This allows us to maximize the ROI of the campaign by ensuring your media dollars are being spent in the most efficient manner possible.

reporting results

Reporting

After the completion of the campaign, your digital media buying team will provide a detailed overview of the campaign results that will include strategic insights and recommendations to support future campaigns.

Get SocialToaster Today!

Interested in learning more about SocialToaster’s digital media buying experience? Just drop us a quick line and we’ll get back to you lickity-split: send us an email, request a free demo, or give us a call at 855.62.TOAST today!