Why Social Media Is More Relevant Than Ever
In a catastrophe, people use social media to stay informed, stay connected, and stay sane, making social media more relevant than ever.
Marketing to Moms: 6 Ways To Improve Your Strategy
With a combined spending power of $2.4 trillion, moms control 85% of household purchases in the U.S.
Use our list of best practices for marketing to moms to help sharpen your mother-centric sales strategy th
Top Tips For Marketing To College Students
College and university enrollment is up 27% since 2001, and doesn’t show signs of slowing. If you're looking to tap into the spending power of the student demographic, here are our top tips on marketing to college students.
5 Content Marketing Best Practices the Entertainment Industry Uses
No other industry produces content like the entertainment industry. They even produce content to promote their upcoming content!
Check out these content marketing best practices from the entertainment industry that you can apply to your own content marketing strategy to drive more ROI!
4 Toxic Social Media Strategies To Avoid In 2020
You can’t rely on the same social media content and marketing tips that worked five years ago. It’s time to evolve your social media plan.
If you want to see social media success, it’s time to move away from years-old "toxic" social media strategies and update your overall social view for 2020.
Everyday Fans vs. Micro-Influencers: What Motivates Them to Share Branded Content
If you're looking to leverage your Everyday Fans or Micro-Influencers to drive your brand’s marketing, you need to understand why they would consider sharing your content in the first place. Learn how to create content that supports their drive to share and earn your brand more content engagement, further reach, and a stronger return on content production costs.