Dig the Data! 4 Ways to Data Mine Your Advocacy Marketing Program and What to Do With the Data Once You’ve Collected It in 2021
Big data and data-driven marketing aren’t groundbreaking concepts. Find out how to utilize your advocacy marketing program data to enhance your other marketing initiatives!
UGC: The Brand’s Guide to Finding and Cultivating User-Generated Content in 2021 (Updated July 2021)
User-Generated Content is a vital part of any successful social and digital marketing strategy. Deploying UGC correctly can bolster social engagement, increase leads and drive sales.
We get it: getting new customers increases your customer-base. But – it’s equally important to invest in retaining current customers to decrease your churn rate. Today’s post explores four ways that you can use advocacy marketing to strengthen your customer retention strategies.
It’s getting harder and harder to get your marketing content seen by your audiences on social media. Posts that earned thousands of views last year are now lucky to see a few hundred today. How can you ensure an ROI on your content marketing expense and increase your organic reach on social media? We’ve put together a short list of 4 ways to immediately increase marketing content visibility across social media networks.
Learn the most common advocacy marketing mistakes brands are making and how you can avoid these pitfalls on the road to success!
Learn how to use your audience to drive even more people into your advocacy marketing program!
If you’re looking to beat the summer sales slump, consider sponsoring a contest on social media. A social media contest can help build brand awareness, earn social media engagement, and even drive sales.
6 (Now 8) Benefits of Outsourcing Social Media Marketing to Your Fans and Followers (Updated June 2021)
Stuck in a rut with your social media marketing efforts? Try outsourcing social media marketing. We've updated this post to be relevant to our 2021...
An employee advocacy program is a boon to any company’s social media and content marketing strategies; however, to reap the full benefits of an employee advocacy program, you first need to ensure your employees JOIN your program. We’ve analyzed our client data to determine the top four reasons employees don’t sign up for or participate in an employee advocacy program.
Whether your blog is weeks old or has been around for decades, coming up with new content topic ideas isn’t always easy. If you’re hitting a content brick wall, then look no further than these 7 sources to inspire your next big blog breakthrough.
We’ve done the research and compiled 21 stats that prove that user-generated content should be a focus of your digital marketing strategy. Learn why brands large and small are leveraging UGC for a variety of marketing efforts – and how you can too!
Most of the content you create is only as valuable as the number of people that see it. Publishing content isn’t enough to move the marketing needle; you also need to have a plan in place for how you are going to amplify that content.
We’ve broken down four methods your brand can use to amplify marketing content using social media.
Fan Appreciation: Eight Ways (Plus One) to Say “Thank You” to Your Brand Advocates 2021 Style (Updated May 2021)
Expressing gratitude is a vital – and often overlooked – part of nurturing a relationship with your brand advocates. Learn how to show your appreciation for their hard work now to get them to advocate more for you when you need them.
So you want to start a social marketing campaign using the supporters we talked about in our last blog, great! But where should you start? By recruiting your Ambassadors and encouraging their continued engagement. What follows are some helpful tips for building your word of mouth ambassador network, including recruiting Ambassadors and keeping them engaged once you’ve established a relationship with them.
This has become the big question, right? You’ve worked hard to build an audience on your social channels and now you want to know how you leverage...
At SocialToaster, we advocate that marketing strategies are best supported when integrated. So what are some ways social advocacy can support paid social media efforts and vice-versa?
If your content marketing strategy looks eerily similar to last year’s plan, it may be time to re-evaluate. Check out our eight ways to improve your content marketing strategy!
Let’s make managing social media less time consuming and more efficient! These six tools can help universities and colleges spend less time dealing with the nuts-and-bolts of their content strategy and more time engaging with their alumni on social media.