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Get tips and tricks on leveraging advocacy and influencer marketing techniques for your business, using the SocialToaster platform more effectively, and ways to use the SocialToaster platform more effectively.

What Is Employee Advocacy?

Employee advocates could be the boost your social media marketing needs to get your brand's message in front of new and interested audiences.

Employee Advocacy: Keeping Decentralized Teams Actively Engaged

Communications, Marketing, and other "creative" departments rely on Employee Advocacy Programs to distribute the vital and timely content they are producing instantly to their remote coworkers. This allows them to share it with clients, prospects, stakeholders, and other influential individuals and drive more reach, leads, and ultimately ROI.

Top Tips For Marketing To College Students

College and university enrollment is up 27% since 2001, and doesn’t show signs of slowing. If you're looking to tap into the spending power of the student demographic, here are our top tips on marketing to college students.

4 Toxic Social Media Strategies To Avoid In 2020

You can’t rely on the same social media content and marketing tips that worked five years ago. It’s time to evolve your social media plan.

If you want to see social media success, it’s time to move away from years-old "toxic" social media strategies and update your overall social view for 2020.

How Do I Get My Employees To Share Branded Content On Social Media?

Learn how to encourage your employees to share your content to their personal social media feeds. Your employees are your business’s greatest trust-building resource; when they share your content on their social media feed, it further validates your organization and spreads your brand and message further than your corporate social can

Everyday Fans vs. Micro-Influencers: What Motivates Them to Share Branded Content

If you're looking to leverage your Everyday Fans or Micro-Influencers to drive your brand’s marketing, you need to understand why they would consider sharing your content in the first place. Learn how to create content that supports their drive to share and earn your brand more content engagement, further reach, and a stronger return on content production costs.

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