Advocacy Marketing 101: Developing a Successful Advocacy Marketing Program Strategy (Updated September 2021)
Developing a successful advocacy marketing program takes strategy, foresight, and a key understanding of your audience. Learn what it takes to build a solid foundational strategy for your advocacy marketing efforts.
If your restaurant is trying to increase its margins, a great place to start is increasing your repeat diner rate. Learn how an advocacy marketing program can help your restaurant leverage it’s biggest fans to drive business!
Not only does repurposing older content allow your team to stretch their content marketing budget, but it also helps increase fan engagement on your content. Here are our recommendations on how to best incorporate legacy content into your larger content strategy.
Crossing your fingers and hoping that someone talks about your brand isn’t a marketing strategy. Find out how an advocacy marketing program can organize your fans so they work in tandem to deliver branded messaging to their social media channels.
Employee advocacy is a cost-effective and engaging way to amplify B2B content. it positions your content as a “must read” in the minds of your audience. If you don’t have an employee advocacy program yet, we’ll break down the steps your brand can take to launch one in a matter of weeks.
You invest time, energy, and, most importantly, money into producing content, only to see zilch for your efforts: no engagement, no customers, and no ROI. So, when this happens, what do you do? How do you pivot? Here are our top 4 reasons that people aren’t engaging with our content along with tips on how to get things moving!
If your business or brand’s target demographic skews female (and most do), don’t be a brand who is marketing to a female demographic with ineffective, outdated tactics. Here are 6 tips from the women at SocialToaster on effectively targeting and talking to women in the digital age.
Introducing SocialToaster Lite – Advocacy Marketing Platform Built For for Small Businesses and Organizations
This is huge! We’re excited to announce the launch of our newest SocialToaster offering - SocialToaster Lite. This streamlined version of...
Dig the Data! 4 Ways to Data Mine Your Advocacy Marketing Program and What to Do With the Data Once You’ve Collected It in 2021
Big data and data-driven marketing aren’t groundbreaking concepts. Find out how to utilize your advocacy marketing program data to enhance your other marketing initiatives!
UGC: The Brand’s Guide to Finding and Cultivating User-Generated Content in 2021 (Updated July 2021)
User-Generated Content is a vital part of any successful social and digital marketing strategy. Deploying UGC correctly can bolster social engagement, increase leads and drive sales.
We get it: getting new customers increases your customer-base. But – it’s equally important to invest in retaining current customers to decrease your churn rate. Today’s post explores four ways that you can use advocacy marketing to strengthen your customer retention strategies.
It’s getting harder and harder to get your marketing content seen by your audiences on social media. Posts that earned thousands of views last year are now lucky to see a few hundred today. How can you ensure an ROI on your content marketing expense and increase your organic reach on social media? We’ve put together a short list of 4 ways to immediately increase marketing content visibility across social media networks.
Learn the most common advocacy marketing mistakes brands are making and how you can avoid these pitfalls on the road to success!
Learn how to use your audience to drive even more people into your advocacy marketing program!
If you’re looking to beat the summer sales slump, consider sponsoring a contest on social media. A social media contest can help build brand awareness, earn social media engagement, and even drive sales.
6 (Now 8) Benefits of Outsourcing Social Media Marketing to Your Fans and Followers (Updated June 2021)
Stuck in a rut with your social media marketing efforts? Try outsourcing social media marketing. We've updated this post to be relevant to our 2021...
An employee advocacy program is a boon to any company’s social media and content marketing strategies; however, to reap the full benefits of an employee advocacy program, you first need to ensure your employees JOIN your program. We’ve analyzed our client data to determine the top four reasons employees don’t sign up for or participate in an employee advocacy program.
Whether your blog is weeks old or has been around for decades, coming up with new content topic ideas isn’t always easy. If you’re hitting a content brick wall, then look no further than these 7 sources to inspire your next big blog breakthrough.