At SocialToaster, we advocate that marketing strategies are best supported when integrated. So what are some ways social advocacy can support paid social media efforts and vice-versa?
If your content marketing strategy looks eerily similar to last year’s plan, it may be time to re-evaluate. Check out our eight ways to improve your content marketing strategy!
Let’s make managing social media less time consuming and more efficient! These six tools can help universities and colleges spend less time dealing with the nuts-and-bolts of their content strategy and more time engaging with their alumni on social media.
When utilized strategically, alumni can be a powerful force for universities. A strong alumni advocacy program can organize your alumni and expand a host of university initiatives. Learn how!
With employees struggling to manage their lives, it’s hard to imagine team-maintaining, never mind team-building during the coronavirus pandemic. Keep your team engaged via an employee engagement program.
Employee advocates could be the boost your social media marketing needs to get your brand’s message in front of new and interested audiences.
Communications, Marketing, and other “creative” departments rely on Employee Advocacy Programs to distribute the vital and timely content they are producing instantly to their remote coworkers. This allows them to share it with clients, prospects, stakeholders, and other influential individuals and drive more reach, leads, and ultimately ROI.
With COVID-19 pushing employees out of the office and into their homes, the sudden transition to remote working has caught many companies off guard. Here are 5 ways to keep remote employees engaged.
In a catastrophe, people use social media to stay informed, stay connected, and stay sane, making social media more relevant than ever.
With a combined spending power of $2.4 trillion, moms control 85% of household purchases in the U.S.
Use our list of best practices for marketing to moms to help sharpen your mother-centric sales strategy th
College and university enrollment is up 27% since 2001, and doesn’t show signs of slowing. If you’re looking to tap into the spending power of the student demographic, here are our top tips on marketing to college students.
Attracting and retaining customers in a discount-fueled marketplace can be tricky. Customers grow to expect a certain level of quality based on price. Meet and exceed customer expectations, and you will build customers for life who come to you for their needs first – regardless of your price point.
If you’re looking for ideas to improve your school’s alumni engagement program, then grab a seat. We’re taking you to class with these best practices for improving alumni engagement.
No other industry produces content like the entertainment industry. They even produce content to promote their upcoming content!
Check out these content marketing best practices from the entertainment industry that you can apply to your own content marketing strategy to drive more ROI!
You can’t rely on the same social media content and marketing tips that worked five years ago. It’s time to evolve your social media plan.
If you want to see social media success, it’s time to move away from years-old “toxic” social media strategies and update your overall social view for 2020.
Learn how to encourage your employees to share your content to their personal social media feeds. Your employees are your business’s greatest trust-building resource; when they share your content on their social media feed, it further validates your organization and spreads your brand and message further than your corporate social can
Stop spending thousands to promote your content! If you don’t already have an advocacy marketing program, now is the perfect time to start one.
Learn how advocacy marketing can drive organic reach!
If you’re looking to leverage your Everyday Fans or Micro-Influencers to drive your brand’s marketing, you need to understand why they would consider sharing your content in the first place. Learn how to create content that supports their drive to share and earn your brand more content engagement, further reach, and a stronger return on content production costs.