Millennials aren’t taking over, they’ve already taken over, representing a collective buying-power of $600B. That's why we’re sharing our top tactics for marketing to the Millennial demographic in 2020.
If your 2020 content marketing strategy looks eerily similar to your 2019 (or 2018/'17/'16 etc.) plan, it may be time to re-evaluate. Check out our eight ways to improve your 2020 content marketing strategy!
2019 has been a massive year for the travel and tourism industry, and 2020 doesn’t show any signs of slowing down. Here are 25 travel and tourism industry statistics that you need to know to hone your content marketing strategy.
You invest time, energy, and, most importantly, money into producing content, only to see zilch for your efforts: no engagement, no customers, and no ROI. So, when this happens, what do you do? How do you pivot? Here are our top 4 reasons that people aren't engaging with our content along with tips on how to get things moving!
85% of employees are not engaged at the workplace. This and our other 15 statistics define the importance of employee engagement for any business. Read more.
Customers are great. But do you know what’s better? Superfans. Superfans are not only top-tier customers, purchasing from you regularly. They’re evangelists, publicly praising your brand to their friends and family. Use these 6 tactics to turn your average customers into an army of Superfans.
Grab your calculators, today we pull back the curtain on everyone's favorite business ratio, Return on Investment or ROI! Let's take a dive into the potential-return from two different content marketing efforts: a micro-influencer campaign vs. an advocacy marketing campaign populated with your average, engaged brand fans.
If you’re searching for opportunities to up-level your paid advertising efforts, start by taking a look at your other marketing initiatives. With an advocacy marketing campaign, there are a variety of ways to leverage your initiatives to support and improve your paid advertising efforts.
We at SocialToaster recently unveiled it's newest tech software creation: the Artificial Intelligence-driven marketing content distribution bot ContentToaster. With ContentToaster currently in it's beta testing phase, we wanted to get a deeper look at the technology behind our latest game-changing advocacy marketing feature. So we cracked our GCal and put some time on Chief Technology Officer Ted Bever's schedule (which was surprisingly easy). Ted leads the product team at SocialToaster, and is responsible for product roadmaps and the strategic technology vision and planning. He also gets in the weeds and work on the SocialToaster platform as well.