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Get tips and tricks on leveraging advocacy and influencer marketing techniques for your business, using the SocialToaster platform more effectively, and ways to use the SocialToaster platform more effectively.

How Do I Get My Employees To Share Branded Content On Social Media?

Learn how to encourage your employees to share your content to their personal social media feeds. Your employees are your business’s greatest trust-building resource; when they share your content on their social media feed, it further validates your organization and spreads your brand and message further than your corporate social can

Everyday Fans vs. Micro-Influencers: What Motivates Them to Share Branded Content

If you're looking to leverage your Everyday Fans or Micro-Influencers to drive your brand’s marketing, you need to understand why they would consider sharing your content in the first place. Learn how to create content that supports their drive to share and earn your brand more content engagement, further reach, and a stronger return on content production costs.

SocialToaster’s Advocacy Marketing Guide for Universities and Colleges

Combining the power of word-of-mouth marketing with social advertising, an advocacy marketing program is a powerful digital distribution tool that is used to help build awareness of your university’s initiatives. Find out how universities and colleges around the country are using advocacy marketing to engage their top fans!

Everyday Fans vs. Micro-Influencers Part 2: Three More Areas of Comparison Between These Two Types of Influencers

As the influencer marketing trend continues to take hold on marketing budgets nationwide, brands are taking a deep look at an emerging influencer classification: the Micro-Influencer. But what are Micro-Influencers and how do they compare to an Everyday Fan, someone who engages with your brand regularly on social media? We break down the difference between the Everyday Fan and the Micro-Influencer.

Everyday Fans vs. Micro-Influencers: What You Need to Know to Support Your Influencer Marketing Campaigns – Part 1

As the influencer marketing trend continues to take hold on marketing budgets nationwide, brands are taking a deep look at an emerging influencer classification: the Micro-Influencer. But what are Micro-Influencers and how do they compare to an Everyday Fan, someone who engages with your brand regularly on social media? We break down the difference between the Everyday Fan and the Micro-Influencer.

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