6 (Now 8) Benefits of Outsourcing Social Media Marketing to Your Fans and Followers (Updated June 2021)
Stuck in a rut with your social media marketing efforts? Try outsourcing social media marketing. We've updated this post to be relevant to our 2021...
An employee advocacy program is a boon to any company’s social media and content marketing strategies; however, to reap the full benefits of an employee advocacy program, you first need to ensure your employees JOIN your program. We’ve analyzed our client data to determine the top four reasons employees don’t sign up for or participate in an employee advocacy program.
Whether your blog is weeks old or has been around for decades, coming up with new content topic ideas isn’t always easy. If you’re hitting a content brick wall, then look no further than these 7 sources to inspire your next big blog breakthrough.
We’ve done the research and compiled 21 stats that prove that user-generated content should be a focus of your digital marketing strategy. Learn why brands large and small are leveraging UGC for a variety of marketing efforts – and how you can too!
Most of the content you create is only as valuable as the number of people that see it. Publishing content isn’t enough to move the marketing needle; you also need to have a plan in place for how you are going to amplify that content.
We’ve broken down four methods your brand can use to amplify marketing content using social media.
Fan Appreciation: Eight Ways (Plus One) to Say “Thank You” to Your Brand Advocates 2021 Style (Updated May 2021)
Expressing gratitude is a vital – and often overlooked – part of nurturing a relationship with your brand advocates. Learn how to show your appreciation for their hard work now to get them to advocate more for you when you need them.
So you want to start a social marketing campaign using the supporters we talked about in our last blog, great! But where should you start? By recruiting your Ambassadors and encouraging their continued engagement. What follows are some helpful tips for building your word of mouth ambassador network, including recruiting Ambassadors and keeping them engaged once you’ve established a relationship with them.
This has become the big question, right? You’ve worked hard to build an audience on your social channels and now you want to know how you leverage...
At SocialToaster, we advocate that marketing strategies are best supported when integrated. So what are some ways social advocacy can support paid social media efforts and vice-versa?
If your content marketing strategy looks eerily similar to last year’s plan, it may be time to re-evaluate. Check out our eight ways to improve your content marketing strategy!
Let’s make managing social media less time consuming and more efficient! These six tools can help universities and colleges spend less time dealing with the nuts-and-bolts of their content strategy and more time engaging with their alumni on social media.
When utilized strategically, alumni can be a powerful force for universities. A strong alumni advocacy program can organize your alumni and expand a host of university initiatives. Learn how!
With employees struggling to manage their lives, it’s hard to imagine team-maintaining, never mind team-building during the coronavirus pandemic. Keep your team engaged via an employee engagement program.
Employee advocates could be the boost your social media marketing needs to get your brand’s message in front of new and interested audiences.
Communications, Marketing, and other “creative” departments rely on Employee Advocacy Programs to distribute the vital and timely content they are producing instantly to their remote coworkers. This allows them to share it with clients, prospects, stakeholders, and other influential individuals and drive more reach, leads, and ultimately ROI.
With COVID-19 pushing employees out of the office and into their homes, the sudden transition to remote working has caught many companies off guard. Here are 5 ways to keep remote employees engaged.
In a catastrophe, people use social media to stay informed, stay connected, and stay sane, making social media more relevant than ever.
With a combined spending power of $2.4 trillion, moms control 85% of household purchases in the U.S.
Use our list of best practices for marketing to moms to help sharpen your mother-centric sales strategy th