People often ask us what their status updates should be about and what they can do to cultivate their social persona. It's all about finding the right balance between business and personal and staying interesting to those that follow you.
You’re a Thought Leader in your chosen profession who has built a business that has been recognized locally, regionally, and nationally by your peers and other colleagues. You are hitting your profit margins even in this recession, and you are primed for growth.
But where are you in the social space?
In a previous blog post, Leverage Every Person in Your Organization with Social Media, our VP Partner Channel, Todd Burgess, argued that every person in your organization is a valuable player to your company’s social marketing program. But the question is, how do you get your employees on board with you in your commitment to leverage their relationships to help you drive more business? And considering the fact that most people respond to incentives, how do you create ones that would encourage your employees to utilize their own relationships in the marketplace and to generate more revenue for your company?
In most cases, employees are already at least partially invested in the success of your company. After all, it is their place of employment, from which they reap that benefit at the very minimum. However, the key to motivating your employees to up level their commitment by actually offering up their own relationships in the social space and to generate more revenue for your company is making them feel more valued than an average employee. You need to make them feel like stakeholders – individuals who are so invested in your company’s success that they need your company to succeed almost as much as they need to succeed themselves.
Begin this process by figuring out what they would greatly value incentive wise. Perhaps that would be a day off if they grow their LinkedIn account to more than 300 connections. Perhaps that day off would convince them to allow you to use SocialToaster to broadcast news about your company to their connections. Perhaps you could offer dinner and a movie to the employee who has amassed the most connections on Facebook, or who has promoted the most links about your company via SocialToaster. Perhaps you may even want to survey your employees ahead of time to find out what kinds of incentives they would respond to, so that they feel particularly valued as you establish your process.
No matter which incentive you choose, you want to solicit sincere feedback for how your social program is going, and its value to its participants. And you want to measure your success. How many business contacts are really being reached through your employees? Is there a reporting system of some sort that you can use to figure this out? And how accurate is your process for determining which employees are performing best in terms of getting you the business connections you seek.
Our software solution for social marketing, SocialToaster, can help you spread the word about your company to your employees’ business connections. And our social strategy team can help you come up with incentives your employees would respond to. As you continue to encourage your employees to participate in your program, and track your results, you will see your revenue soar.
Click here to be in touch with our sales team so we can help you create similar strategy for your organization.
Many companies are working to tie in keyword research within the content creation process to ensure their content is being found on search engines when users are searching for them. This helps to create strategically written content that is designed around top searched keywords. Keyword research can be as simple or as complicated as you make it. When it comes to keyword research for content, you can make it simple by thinking about it as a way to generate great topic ideas while also ensuring that the right audience will be able to easily find your content on search engines.
One of the top questions that comes up when a marketer is thinking about content, blogging, and social media is how often should they publish content? How many videos, blog posts, and status updates are really enough? The answer depends based on the industry. Here are three steps tfor determining the right content publishing schedule for your online marketing campaign.
Step One: Research the Competition
We at SocialToaster hear the questions all the time: “How do I leverage social media?”, “Where do I start?”, “I have a Facebook page, Twitter feed, or YouTube channel, but now what?” Here's what: it's still about the content!
In the July 19 edition of Augie Ray’s blog for Interactive Marketing Professionals which appeared on SmartBrief on Social Media.com, Ray proposed that while brands like Dell and P&G can track the return on investment of their social media marketing and financial results, many other brands cannot.
You’re a savvy business professional building on years of sales success, and accustomed to driving results by pitching your business and its products to anyone who will listen. Special offers, deals, and end of season sales are the phrases you use in all your advertising as you try to recruit new customers. The question is, how do these business tactics translate to your ability to compete in the social media world and succeed in marketing yourself online?
So you want to start a social marketing campaign using the supporters we talked about in our last blog, great! But where should you start? By recruiting your Ambassadors and encouraging their continued engagement. What follows are some helpful tips for building your word of mouth ambassador network, including recruiting Ambassadors and keeping them engaged once you've established a relationship with them.
A July 7th article on OPENForum.com, a community of business owners that offers tools to connect and collaborate, poses an all-important question for companies looking to social marketing to bring in top tier leads. "Is Social Media Failing to Produce Business Leads?" explores an assertion of Andrew Heyward as published in an issue of the Harvard Business Review: "'every company is a media company'" and marketing is shifting to an environment in which advertisers need to produce compelling content in order to ensure their success because social media outlets are focusing customers more on engaging content than they are creating business leads.
Data from online marketing automation service provider, LeadForce1, which studied website visitor data for companies using social media as a marketing tool concluded that visitors who arrived at corporate websites via Twitter and Facebook were more likely to read a blog than purchase a product for sale or complete a “contact us” form. The conclusion from LeadForce1 was that Facebook and Twitter can be used as channels to engage with existing customers, media, and stakeholders, or for prospecting, but not for generating leads because: the vast majority of businesses are still not measuring the ROI (return on investment) of their social media efforts.
Unfortunately the businesses surveyed in the LeadForce1 study had not yet experienced the power of the SocialToaster platform. You can use SocialToaster to engage your customers with compelling blogosphere content and measure the ROI of your social media efforts. Not only will SocialToaster broadcast your message widely over all social media networks, and control your message, but it will also track the marketing process from click to lead capture to sale. We mean no disrespect to OPENForum.com, but you can’t believe everything you read! Contact us at 855.62.TOAST, send us an email, or request a free demo to find out first hand just how uniquely equipped SocialToaster is to help you evaluate and improve upon your social marketing efforts!
Once you've produced great marketing content, how do you get as many people as possible to see it and then act on it, thereby driving results? On the surface it might seem that the answer would be to simply get as many fans and followers as possible, but that may not actually be the best approach. Consider finding the right influencer.
When it comes to social media, one of the big things is ROI, or how much money am I making through my use of social media. If you’re using Google Analytics to measure the results of your online marketing campaigns, then you will be able to track the effectiveness of your efforts on social media. The following are ways to help the bottom line by increasing online sales with social media,
1. Allow Social Sharing of Product Pages
If you want to increase your engagement with fans through social sharing, then you will want make sure that sharing your message is as easy as possible. Here are five ways to mobilize your fans to share your message and increase your brand’s reach on the social sphere.
1. Make It Easy to Follow You
In order to share your messages, your fans must be following you to hear it. Make it easy for your fans to follow you by employing the following.
While increasing your fans and followers on social networks is a great goal to strive for, your next goal should be to get those fans and followers into your customer database. This way, you will be able contact them outside of social networks and inside their email inbox. It is important to prepare yourself in case the social network you spent so much time developing a following on, suddenly falls out of favor. Think about what has happened to MySpace.
One of the best ways to increase engagement with your brand amongst your fans and followers is through social sharing. When you make it easy for others to find and share your content, it opens the door for more discussion about and engagement with your brand through the information you provide. The following are ways you can make social sharing of your content easy so you grow your audience and increase engagement.