Our Latest Content
Get tips and tricks on leveraging advocacy and influencer marketing techniques for your business, using the SocialToaster platform more effectively, and ways to use the SocialToaster platform more effectively.
4 Factors to Consider When Measuring the ROI of Micro-Influencers vs. Engaged Fans
Grab your calculators, today we pull back the curtain on everyone's favorite business ratio, Return on Investment or ROI! Let's take a dive into the potential-return from two different content marketing efforts: a micro-influencer campaign vs. an advocacy marketing campaign populated with your average, engaged brand fans.
3 Ways You Can Leverage Your Advocacy Marketing Program To Support Your Paid Advertising Efforts
If you’re searching for opportunities to up-level your paid advertising efforts, start by taking a look at your other marketing initiatives. With an advocacy marketing campaign, there are a variety of ways to leverage your initiatives to support and improve your paid advertising efforts.
ContentToaster Q&A – Ted Bever, CTO
We at SocialToaster recently unveiled it's newest tech software creation: the Artificial Intelligence-driven marketing content distribution bot ContentToaster. With ContentToaster currently in it's beta testing phase, we wanted to get a deeper look at the technology behind our latest game-changing advocacy marketing feature. So we cracked our GCal and put some time on Chief Technology Officer Ted Bever's schedule (which was surprisingly easy). Ted leads the product team at SocialToaster, and is responsible for product roadmaps and the strategic technology vision and planning. He also gets in the weeds and work on the SocialToaster platform as well.
The New SocialToaster for WooCommerce Plugin
Our SocialToaster for WooCommerce solution allows you to integrate the capabilities of SocialToaster into your e-commerce site.
29 Event Marketing Best Practices for Social Media
If you’ve got an event coming up, then this blog post is for you! We’re pulling back the social media curtain to share the very same best practices we used to help sell out our own conference.
SocialToaster Hosts Higher Education Social Media Engagement Conference
More than 70 college alumni engagement industry professionals gathered last Thursday for the first ever Social Media Conference on Alumni Engagement, held at The Johns Hopkins University in Baltimore, MD.
4 Tips For a Spook-tacularly Good Halloween Influencer Marketing Campaign
Halloween is only a few short weeks away, Now is the perfect time to plan and execute a strategic influencer marketing campaign using these fang-tastic influencer marketing tips!
4 Ways to Strengthen Your Customer Retention Strategy with Advocacy Marketing
We get it: getting new customers increases your customer-base. But - it's equally important to invest in retaining current customers to decrease your churn rate. Today's post explores four ways that you can use advocacy marketing to strengthen your customer retention strategies.
The Employee Advocacy Program: Your Secret New Employee Recruitment Weapon
The average cost to fill an open position is $4,000 and 46% of recruiters do not have enough applicants to cover open positions. Integrating employee advocacy into your recruitment strategy could save you big on hiring costs and land your next (or your first) 10-year employee.
Case Study: How Beauty Brands Use SocialToaster To Drive Online Reviews
While we help beauty brands leverage the SocialToaster advocacy marketing platform in a variety of ways, one specific initiative stands out above the rest. Keep reading to learn how beauty brands are using the power of advocacy marketing and SocialToaster to drive online reviews to grow their business.
6 Types of Social Proof and How To Use It To Drive Conversions
We take a look at the different types of social proof and how your brand can leverage this trust-building magic mojo to drive conversions and grow your business.
Push Notifications Now Available!
SocialToaster has rolled out push notifications. Now ambassadors will receive your content immediately, directly to their device, no matter where they are or what they're doing. Learn more!
SMCAE 2019 – Alumni Engagement Conference Update
On September 26th (just 23 more days!) I'll be speaking at the 2019 Social Media Conference on Alumni Engagement (SMCAE). While it’s great to be able to speak at the conference and share my ideas, I'm really excited to be an attendee of the conference. It’s not often that you get to learn engagement techniques first-hand from industry professionals from across the nation.
Our Top 7 Places to Source New Marketing Content Ideas
Whether your blog is weeks old or has been around for decades, coming up with new content topic ideas isn’t always easy. If you're hitting a content brick wall, then look no further than these 7 sources to inspire your next big blog breakthrough.
The True Impact of Online Reviews and How Your Brand Can Get More of Them!
88% of online shoppers incorporate reviews into their purchase decisions; like it or not, your brand is thriving or dying because of reviews. What can you do to earn more (and better) reviews?