You invest time, energy, and, most importantly, money into producing content, only to see zilch for your efforts: no engagement, no customers, and no ROI. So, when this happens, what do you do? How do you pivot? Here are our top 4 reasons that people aren't engaging with our content along with tips on how to get things moving!
85% of employees are not engaged at the workplace. This and our other 15 statistics define the importance of employee engagement for any business. Read more.
Customers are great. But do you know what’s better? Superfans. Superfans are not only top-tier customers, purchasing from you regularly. They’re evangelists, publicly praising your brand to their friends and family. Use these 6 tactics to turn your average customers into an army of Superfans.
Grab your calculators, today we pull back the curtain on everyone's favorite business ratio, Return on Investment or ROI! Let's take a dive into the potential-return from two different content marketing efforts: a micro-influencer campaign vs. an advocacy marketing campaign populated with your average, engaged brand fans.
If you’re searching for opportunities to up-level your paid advertising efforts, start by taking a look at your other marketing initiatives. With an advocacy marketing campaign, there are a variety of ways to leverage your initiatives to support and improve your paid advertising efforts.
We at SocialToaster recently unveiled it's newest tech software creation: the Artificial Intelligence-driven marketing content distribution bot ContentToaster. With ContentToaster currently in it's beta testing phase, we wanted to get a deeper look at the technology behind our latest game-changing advocacy marketing feature. So we cracked our GCal and put some time on Chief Technology Officer Ted Bever's schedule (which was surprisingly easy). Ted leads the product team at SocialToaster, and is responsible for product roadmaps and the strategic technology vision and planning. He also gets in the weeds and work on the SocialToaster platform as well.
If you’ve got an event coming up, then this blog post is for you! We’re pulling back the social media curtain to share the very same best practices we used to help sell out our own conference.
More than 70 college alumni engagement industry professionals gathered last Thursday for the first ever Social Media Conference on Alumni Engagement, held at The Johns Hopkins University in Baltimore, MD.
Halloween is only a few short weeks away, Now is the perfect time to plan and execute a strategic influencer marketing campaign using these fang-tastic influencer marketing tips!
We get it: getting new customers increases your customer-base. But - it's equally important to invest in retaining current customers to decrease your churn rate. Today's post explores four ways that you can use advocacy marketing to strengthen your customer retention strategies.