If your goal is to increase your social media or advocacy marketing program’s Earned Media Value and get the most bang for your buck, start by looking at - and improving - the images you're using on social media. Here are our 5 top tips to improving your social media photos.
Is your school searching for a powerful communication tool that can help you share news and updates with students, parents, faculty, and the community more efficiently and effectively? Keep reading, this post is for you. We’ve laid out 5 of our favorite ways we’ve seen elementary and secondary schools utilize their advocacy marketing program.
Nearly half of all B2B revenue is influenced by social selling. The more active an organization is on social media, the more successful an organization’s sales efforts are.
One of the most efficient and profitable ways to roll-out your social selling initiative is through employee advocacy.
Last week, we shared some of our favorite back-to-school marketing stats (like how back-to-school spending was projected to reach $82.8 billion). This week, we’re coming at you hard with one of our favorite marketing tactics perfect for capturing those back-to-school dollars: User-Generated Content.
Last year, back-to-school (BTS) spending was expected to reach $510 per household (up from $501 in 2017), and it’s expected to again grow this year. To help your brand prepare for this year’s BTS season, we’ve put together a list of the most compelling back-to-school marketing statistics.
A SocialToaster advocacy marketing program is an ideal tool for organizing, managing, and optimizing your influencer marketing network.
Can you even say you’re enjoying the summer if you haven’t watched a baseball game? We think not - which is why we’re sliding into home with these tips on how baseball teams can use advocacy marketing to build their fanbase and drive ticket sales all season long.
Are you using your school's Alumni Influencers to gain attention on social media?
Watch our influencer webinar and learn how to identify, embrace, and activate Alumni Influencers, or those people in your alumni network whose social media presence holds clout with their peers and who engage and share your school's content regularly.
We’re just days away from the Summer Solstice, which means it’s official: we’re hitting peak summer.
If you haven’t already made the seasonal switch to a summer-themed social media publishing strategy, don’t worry, we’ve got you covered. Here are our top five social media summertime best practices.
If you can’t tell, we’ve been on a bit of a summer kick the past few weeks, sharing our favorite summertime contest ideas. Today, we’re pulling together our favorite contest prize ideas, guaranteed to activate your customer base and drive summer engagement and sales.
If you’re looking to beat the summer sales slump, consider sponsoring a contest on social media. A social media contest can help build brand awareness, earn social media engagement, and even drive sales.
Goodbye winter and hello summer! As the weather heats up, so too do your brand’s marketing opportunities. Today, we break down 6 best practices for infusing summer-themed user generated content into your marketing strategy.
Fan engagement and advocacy platform SocialToaster has announced the release of a new social engagement assistant that uses artificial intelligence to help deliver additional value for clients.
Summer is here! Grab your board shorts, don your romper, and retool your advocacy marketing efforts with our list of summertime best practices for your advocacy marketing program.