Our Latest Content
Get tips and tricks on leveraging advocacy and influencer marketing techniques for your business, using the SocialToaster platform more effectively, and ways to use the SocialToaster platform more effectively.
4 Reasons Why People Aren’t Engaging With Your Content
You invest time, energy, and, most importantly, money into producing content, only to see zilch for your efforts: no engagement, no customers, and no ROI. So, when this happens, what do you do? How do you pivot? Here are our top 4 reasons that people aren't engaging with our content along with tips on how to get things moving!
9 Content Marketing Pitfalls to Avoid in 2020
Make sure your content marketing strategy stays off of the naughty list with our list of the top 9 content marketing mistakes to avoid.
Cyber Monday Infographic
What makes Cyber Monday so special to us marketers? Here are some quick facts on why Cyber Monday matters.
15 Employee Engagement Statistics You Need To Know
85% of employees are not engaged at the workplace. This and our other 15 statistics define the importance of employee engagement for any business. Read more.
5 Content Marketing Trends For 2020
Is your content marketing strategy ready for 2020? If not, you'll want to make sure you're aligned with these top content marketing trends for the upcoming year.
6 Ways to Turn Your Customers Into Evangelizing Superfans
Customers are great. But do you know what’s better? Superfans. Superfans are not only top-tier customers, purchasing from you regularly. They’re evangelists, publicly praising your brand to their friends and family. Use these 6 tactics to turn your average customers into an army of Superfans.
Our Top Ten All Time Favorite Halloween Commercials
Be sure to watch our top 10 Halloween ads with the lights on!
4 Factors to Consider When Measuring the ROI of Micro-Influencers vs. Engaged Fans
Grab your calculators, today we pull back the curtain on everyone's favorite business ratio, Return on Investment or ROI! Let's take a dive into the potential-return from two different content marketing efforts: a micro-influencer campaign vs. an advocacy marketing campaign populated with your average, engaged brand fans.
3 Ways You Can Leverage Your Advocacy Marketing Program To Support Your Paid Advertising Efforts
If you’re searching for opportunities to up-level your paid advertising efforts, start by taking a look at your other marketing initiatives. With an advocacy marketing campaign, there are a variety of ways to leverage your initiatives to support and improve your paid advertising efforts.
ContentToaster Q&A – Ted Bever, CTO
We at SocialToaster recently unveiled it's newest tech software creation: the Artificial Intelligence-driven marketing content distribution bot ContentToaster. With ContentToaster currently in it's beta testing phase, we wanted to get a deeper look at the technology behind our latest game-changing advocacy marketing feature. So we cracked our GCal and put some time on Chief Technology Officer Ted Bever's schedule (which was surprisingly easy). Ted leads the product team at SocialToaster, and is responsible for product roadmaps and the strategic technology vision and planning. He also gets in the weeds and work on the SocialToaster platform as well.
The New SocialToaster for WooCommerce Plugin
Our SocialToaster for WooCommerce solution allows you to integrate the capabilities of SocialToaster into your e-commerce site.
29 Event Marketing Best Practices for Social Media
If you’ve got an event coming up, then this blog post is for you! We’re pulling back the social media curtain to share the very same best practices we used to help sell out our own conference.
SocialToaster Hosts Higher Education Social Media Engagement Conference
More than 70 college alumni engagement industry professionals gathered last Thursday for the first ever Social Media Conference on Alumni Engagement, held at The Johns Hopkins University in Baltimore, MD.
4 Tips For a Spook-tacularly Good Halloween Influencer Marketing Campaign
Halloween is only a few short weeks away, Now is the perfect time to plan and execute a strategic influencer marketing campaign using these fang-tastic influencer marketing tips!
4 Ways to Strengthen Your Customer Retention Strategy with Advocacy Marketing
We get it: getting new customers increases your customer-base. But - it's equally important to invest in retaining current customers to decrease your churn rate. Today's post explores four ways that you can use advocacy marketing to strengthen your customer retention strategies.