Grab your calculators, today we pull back the curtain on everyone's favorite business ratio, Return on Investment or ROI! Let's take a dive into the potential-return from two different content marketing efforts: a micro-influencer campaign vs. an advocacy marketing campaign populated with your average, engaged brand fans.
If you’re searching for opportunities to up-level your paid advertising efforts, start by taking a look at your other marketing initiatives. With an advocacy marketing campaign, there are a variety of ways to leverage your initiatives to support and improve your paid advertising efforts.
We at SocialToaster recently unveiled it's newest tech software creation: the Artificial Intelligence-driven marketing content distribution bot ContentToaster. With ContentToaster currently in it's beta testing phase, we wanted to get a deeper look at the technology behind our latest game-changing advocacy marketing feature. So we cracked our GCal and put some time on Chief Technology Officer Ted Bever's schedule (which was surprisingly easy). Ted leads the product team at SocialToaster, and is responsible for product roadmaps and the strategic technology vision and planning. He also gets in the weeds and work on the SocialToaster platform as well.
If you’ve got an event coming up, then this blog post is for you! We’re pulling back the social media curtain to share the very same best practices we used to help sell out our own conference.
More than 70 college alumni engagement industry professionals gathered last Thursday for the first ever Social Media Conference on Alumni Engagement, held at The Johns Hopkins University in Baltimore, MD.
Halloween is only a few short weeks away, Now is the perfect time to plan and execute a strategic influencer marketing campaign using these fang-tastic influencer marketing tips!
We get it: getting new customers increases your customer-base. But - it's equally important to invest in retaining current customers to decrease your churn rate. Today's post explores four ways that you can use advocacy marketing to strengthen your customer retention strategies.
The average cost to fill an open position is $4,000 and 46% of recruiters do not have enough applicants to cover open positions. Integrating employee advocacy into your recruitment strategy could save you big on hiring costs and land your next (or your first) 10-year employee.
While we help beauty brands leverage the SocialToaster advocacy marketing platform in a variety of ways, one specific initiative stands out above the rest. Keep reading to learn how beauty brands are using the power of advocacy marketing and SocialToaster to drive online reviews to grow their business.
We take a look at the different types of social proof and how your brand can leverage this trust-building magic mojo to drive conversions and grow your business.
SocialToaster has rolled out push notifications. Now ambassadors will receive your content immediately, directly to their device, no matter where they are or what they're doing. Learn more!
On September 26th (just 23 more days!) I'll be speaking at the 2019 Social Media Conference on Alumni Engagement (SMCAE). While it’s great to be able to speak at the conference and share my ideas, I'm really excited to be an attendee of the conference. It’s not often that you get to learn engagement techniques first-hand from industry professionals from across the nation.
Whether your blog is weeks old or has been around for decades, coming up with new content topic ideas isn’t always easy. If you're hitting a content brick wall, then look no further than these 7 sources to inspire your next big blog breakthrough.
88% of online shoppers incorporate reviews into their purchase decisions; like it or not, your brand is thriving or dying because of reviews. What can you do to earn more (and better) reviews?