Small and medium business (SMB) owners don’t need to rely on the luck of the Irish to keep your sales in the green this St. Patrick’s Day. If you’re looking for ways to increase your in-store foot traffic on the days leading up to and around St. Patrick’s Day, we’ve got you covered. Put that four-leaf clover down, we’ve laid out below our favorite tips and tactics for driving retail foot traffic into your store during this year’s St. Patrick’s Day celebration.
More and more families are opting to celebrate Mother's Day with home-cooked breakfasts and lunches - which translates to a huge sales-driving opportunity for food and beverage brands.
Find out how advocacy marketing can help your F&B brand increase market awareness while also driving in-store purchases during this holiday.
Whether your brand is an already established Instagram powerhouse or you’re a newbie to the world of Instagram, here are three reasons to double-down on your Instagram efforts in 2019.
When it comes to your advocacy marketing program, the more the merrier! SocialToaster’s advocacy marketing programs produce exponentially higher ROI as more of your brand’s fans join the program. Whether you’re just starting your program or seeking to level-up an existing program, we’ve laid out three ways to organically grow your advocacy marketing program.
This past holiday season was truly one for the record books. From Black Friday to Super Saturday, consumer spending reached its highest point in six years. So, before we box up our decorations and finalize those resolutions, let’s take one last look back at consumer spending during the 2018 holiday season.
The new year is a great time to reflect on your business goals and say goodbye to those outdated social media and advocacy marketing tactics you relied on in 2018. Say hello to a better way of doing business in 2019 with our top five social media and advocacy marketing resolutions for the new year.
Think advocacy marketing programs are just for brands and corporations? Think again! Advocacy programs are used by cities, towns, chambers of commerce, state agencies, and other municipal organizations to drive national awareness for tourism and business growth. Learn how your locality can harness the power of advocacy marketing!
Earlier this year, we made some predictions for what we saw as the biggest potential social media marketing trends of 2018. It’s been a big year in marketing, with tons of changes and new advancements (hello visual search and voice assistance, we see you), so we are using this post as an opportunity to reflect on our predictions and see how they held up as the year draws to a close.
Haven’t made your revenue goal yet for the holiday season? Don’t fret, there’s still plenty of time to capture those last-minute holiday dollars. Here are a few of our favorite last-minute retail marketing campaigns, perfect for putting that shiny bow on your year-end income statement.
Almost 86% of Americans plan to celebrate Mother’s Day this year, showering moms everywhere with gifts, brunches, and plenty of quality time. In fact, the average consumer spent about $180 on their mom in 2018. This spending represents a significant opportunity for brands to leverage Mother’s Day to grow sales and increase Q2 revenue. We've put together four ways your brand can leverage user-generated content to help drive Mother’s Day revenue.
For CPG companies, strong content marketing can be the difference between your products flying off store shelves or languishing in the discount aisle. If your brand is struggling with its content marketing, consider taking a lesson from the biggest names around. While we don’t recommend copying these tactics directly (it lacks authenticity), an homage to these tried-and-true content marketing campaigns might be just the ticket to boost your CPG sales.
51% of employees base are neither engaged nor disengaged. Utilize an Employee Advocacy Program to increase the level of employee engagement within your company and you could see increased productivity, lower employee turnover, and a host of additional tangible benefits. Employee Advocacy programs are an ideal starting point for turning unengaged employees into actively engaged employees.
2018 was a huge year for Instagram. Between all the new features, algorithms, and benefits added to Instagram in 2018, the image-based social media platform is almost unrecognizable compared to its earlier days. To familiarize our fellow marketers with the “new” Instagram, we’ve put together this handy white paper that outlines the major (and minor) new, exciting, and reworked Instagram features that can help you stay connected, increase your brand awareness, and, most importantly, have some fun!
Easter spending reached a record-breaking $18.4 billion in 2017. With nearly 8 in 10 people celebrating Easter, this is one holiday retailers don’t want to ignore. Here are some of our favorite Easter marketing tips sure to help your store find its golden egg.