


4 Factors to Consider When Measuring the ROI of Micro-Influencers vs. Engaged Fans
Grab your calculators, today we’re talking return on investment (ROI). Marketing is an investment. The goal is to have your marketing efforts to earn revenue/conversions/donations (whatever the target) greater than the amount spent. This ratio (Earnings/Marketing...
5 Interactive Ways Elementary & Secondary Schools Can Use Advocacy Marketing
Back-to-school season is fast approaching and it’s not just brands and retail shops that are gearing up for the yearly event. Believe it or not, there is one other vertical that is also preparing for back-to-school season – the schools themselves! With...