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How to Use Brand Advocacy to Drive Organic Reach

How to Use Brand Advocacy to Drive Organic Reach

In social media, the chief concern faced by marketers and brands continues to be the decline of organic reach. From 2015-2018, organic reach declined 78% on Facebook (the largest social network), and other networks are similarly reducing the amount of free views you...
The End of Organic Social Reach

The End of Organic Social Reach

The question isn’t will organic reach drop to 0% on Facebook; the question is when will the drop happen. Any brand relying on Facebook for sales and web traffic needs to put together a plan for the inevitable end of organic social reach. Fall is in the air, and that...