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Why Social Media Is More Relevant Than Ever

by Austen | Mar 17, 2020 | Advocacy Marketing, News & Updates

With the outbreak of the COVID-19 novel Coronavirus, many of us are under mandatory social distancing and are working from home. Stepping away from our normal in-the-public lives once again brings the importance of social media to the forefront. People around the...

4 Toxic Social Media Strategies To Avoid In 2020

by Jenna | Feb 11, 2020 | Tips & Tricks

Times change. What was once considered sage advice can now do more harm than good – especially when it comes to your social media presence. It’s 2020. Not only are we at peak algorithm, but your social audience is now sophisticated and experienced. If you want...

29 Event Marketing Best Practices for Social Media

by Austen | Oct 2, 2019 | Events, General Education

We’re fresh off the heels of hosting our 2019 Social Media Conference on Alumni Engagement. By all accounts, it was a raging success. Speakers spoke, attendees attended, and best practices were practiced… best? Not to toot our own horn, but part of what made the event...

5 Tips to Improve Your Social Media Images & Increase Your Earned Media Value

by Austen | Aug 8, 2019 | Tips & Tricks

If your goal is to increase your social media or advocacy marketing program’s Earned Media Value and get the most bang for your buck, start by looking at – and improving – the images you’re using on social media. Here are our 5 top tips to improving...

5 Summertime Social Media Best Practices

by Austen | Jun 12, 2019 | Tips & Tricks

We’re just days away from the Summer Solstice, which means it’s official: we’re hitting peak summer. If you haven’t already made the seasonal switch to a summer-themed social media publishing strategy, don’t worry, we’ve got you covered. Here are our top five social...

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