Blogs

Hi there! You’ve come a long way from having a regular Facebook page. Now that your personal profile is customized and circulating, what’s next?

Well...it’s good to build with what you have. If you’ve already laid down the business foundation for your Facebook page, here are a few tips on maintaining your account and moving along.

Media companies provide value to their advertisers by helping to get advertiser messaging in front of audiences.  When looking at digital media, advertisers have historically paid for placement on websites that generate a lot of traffic, as well as to be included on email blasts that target a large number of people.

The traditional value proposition for such advertising is that:

Last week, we talked about customizing your personal Facebook page for business. If you’re ready to start promoting, here are a few steps to help spread the word about your business-ready page – and your business!

One of the most challenging aspects of using SocialToaster is determining what the text should be for your Ambassador status updates that you create for each piece of content that you are promoting.  Creating a status update is often daunting enough for an individual to figure out for themselves.  In fact, we often hear from our customers' Ambassadors that it is too hard for them to figure out what to say, so they don't say anything at all.

When we think of Facebook, we think of friends. Games. Vacation photos. But did you know that you can use your personal Facebook page for business?

Creating a Facebook page for your company can be useful, but limited in terms of reach and connectivity. If you’ve already tried suggesting your company page to all of your friends and sharing its content on your Wall, here are a few tips on customizing your personal account to share personally and directly with your friends.
 

One of the core goals of most of our customers is to be able to drive brand awareness around their product offerings or services.  One tactic for doing this is to leverage support for an existing brand, and parlaying that into support for a new initiative.  Good examples of companies that do this well come from some of our media clients.

You’re a Thought Leader in your chosen profession who has built a business that has been recognized locally, regionally, and nationally by your peers and other colleagues.  You are hitting your profit margins even in this recession, and you are primed for growth. 

But where are you in the social space?

The Maryland, DC, and Pennsylvania divisions of Clifton Gunderson, LLP, a nationwide firm of certified public accountants and consultants, is an example of a professional services company that routinely produces Thought Leadership pieces including white papers, webinars, and E-blasts to communicate with its customers.  Yet the company struggles with cutting edge, innovative methods of effectively distributing these ideas to its target audience.

On June 6, Baltimore mayoral candidate Otis Rolley launched his Online Ambassador program with SocialToaster. Rolley, a regular Twitter and Facebook user, believes in social media as an effective way to connect directly with friends and supporters.