5 Steps to Turn Fans and Followers into Revenue in 2021
This has become the big question, right? You’ve worked hard to build an audience on your social channels and now you want to know how you leverage that audience to generate revenue. It’s a real challenge for marketers as executives are demanding to understand the...
Integrating A Social Advocacy Program Into Your Paid Social Media Efforts
As we all know, there are several different types of traffic channels for your site: paid, earned, social, organic, etc. For a refresher, just check out the Acquisition tab in your Google Analytics account. Too many times we see our clients segment their...
Top Tips For Marketing To College Students
Take us back to college – please! There’s something magical about those Saturday tailgates, cramped dorms, and deliciously versatile pre-paid meal plans. We’re not the only ones who think that either: college enrollment has increased by 27% since 2001, and it...
Everyday Fans vs. Micro-Influencers: What Motivates Them to Share Branded Content
Crank up that Spotify workout playlist, today we’re talking about motivation. Specifically, the differences between what motivates Everyday Fans and Micro-Influencers to share branded content on their social channels. What are Everyday Fans and Micro-Influencers...
