19 Advocacy Marketing Statistics You Need To Know
This is the year of advocacy marketing. Don’t just take our word for it. We’ve got 19 advocacy marketing statistics to back us up. This year, we’ll see more brands fully embrace the power of advocates to help spread their marketing messages across...
25 Travel and Tourism Statistics That You Need to Know in 2020
2019 has been a massive year for the travel and tourism industry, and 2020 doesn’t show any signs of slowing down. Whether you own a boutique hotel, a destination attraction, or represent your regional’s tourism board, we’ve got the top travel and tourism industry...
Our Top Ten All Time Favorite Halloween Commercials
Happy Halloween! In honor of this spooky-good time of the year, we’ve put together this short list of ten of our favorite Halloween commercials. From candy brands that are eager to get their product in the hands of trick-or-treaters to non-profit organizations...
4 Factors to Consider When Measuring the ROI of Micro-Influencers vs. Engaged Fans
Grab your calculators, today we’re talking return on investment (ROI). Marketing is an investment. The goal is to have your marketing efforts to earn revenue/conversions/donations (whatever the target) greater than the amount spent. This ratio (Earnings/Marketing...