Everyday Fans vs. Micro-Influencers: What Motivates Them to Share Branded Content
Crank up that Spotify workout playlist, today we’re talking about motivation. Specifically, the differences between what motivates Everyday Fans and Micro-Influencers to share branded content on their social channels. What are Everyday Fans and Micro-Influencers...
5 Strategies for Marketing to Millennials in 2020
Millennials make up one-quarter of the nation’s population. We’re talking an audience of over 79-million individuals, all between the ages of 23 to 38. Millennials aren’t taking over, they’ve already taken over, and as they move further into their careers, they...
20 Advocacy Marketing Statistics You Need To Know
This is the year of advocacy marketing. Don’t just take our word for it. We’ve got 19 advocacy marketing statistics to back us up. This year, we’ll see more brands fully embrace the power of advocates to help spread their marketing messages across...
Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns
Over the past couple weeks, we took a deep look at two influencer marketing archetypes, the Micro-Influencer and the Everyday Fan, and broke them down. We compared them to each other through a host of categories including the audiences they each build, the type of...
