The social media juggernaut said goodbye to its founding leadership, unveiled a suite of new engagement offerings, and even added a long-form video publishing platform with the launch of IGTV. But if you think Instagram’s best year is behind them, we’re here to tell you that’s simply not accurate. We’re only a couple weeks into 2019 and Instagram is already working hard to exceed its 2018 growth.
3 Reasons to Double-down on Instagram in 2019
Whether your brand is an already established Instagram powerhouse or you’re a newbie to the world of Instagram, here are three reasons to double-down on your Instagram efforts in 2019.
1) Audience Growth
Whereas certain social media platform audiences (not naming names but it rhymes with Schmacebook) may have stagnated in size over the past couple of years, Instagram continues to grow its user base hitting 1 billion monthly users last month.
Two key items to keep in mind about this 1 billion figure:
- There’s only a handful of platforms with audiences of this size available to the average marketer, alongside big brother Facebook and sister app Messenger, as well as YouTube and WhatsApp
- Instagram still has plenty of growth opportunity
The current and potential future size of Instagram’s audience provides a multitude of opportunities for brands to grow their visibility, increase their market awareness, and drive sales from new customers.
2) Engagement Continues to Increase
Not only is Instagram’s user base growing, so too is the level of engagement of that audience. It may only be mid-January, but Instagram has officially seen its most popular post to date.
The @World_Record_Egg has received over 43 million likes on the photo-sharing program. This hauntingly beautiful oval has surpassed Kylie Jenner’s previous record and proves that the floor (and not the ceiling) has been set for potential audience engagement.
For marketers that wonder what an egg has anything to do with supporting their revenue goals, keep in mind that 80% of users follow and engage with at least one of the 25 million-plus brands on Instagram. For brands, engagement on Instagram is 10x greater than Facebook, 54x greater than Pinterest, and 84x greater than Twitter.
As Instagram rolls out more engagement-driving resources (Stories, polls, questions), expect the volume of audience engagements with brands to continue to rise in 2019.
3) Invest in Instagram Because Instagram is Investing in Instagram
That’s a mouthful of a title, but the key reason to increase your Instagram investment in 2019?
Instagram continues to invest in itself, growing the offerings and opportunities of the platform. The Instagram that you see at the end of December 2019 is going to be an even more robust version of the platform you’re using today.
2018 was also a big year for brands on Instagram. Not only did the platform grant them the ability to produce more fun and creative story posts and long-form video, but they also rolled out a direct revenue driving opportunity for brands in the form of shoppable posts.
These new tools represent an immediate opportunity for brands to compound their ROI on the social media platform. What’s more, they provide a foundation for further enhancement and improvements to the brand. The brands that succeed on Instagram in 2019 are the ones that embrace the current suite of offerings and are building an audience and engagement foundation to capitalize on future opportunities as they are rolled out by Instagram.
How to Grow your Business on Instagram in 2019
The reality is that what worked on Instagram in 2018 isn’t guaranteed to work in 2019. There has simply been too much change on the platform.
To be successful, you need to ensure your current Instagram strategy takes into account the current platform and it’s best practices and audience expectations. If your Instagram strategy is dated, your posting habits will also be dated and you’ll hamstring your engagement potential.
To help ensure your brand has the tactical insight it needs to succeed on Instagram in 2019, we’ve put together a brand new white paper loaded with our favorite 2019 Instagram engagement-driving tips and best practices.