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Improve Your Content Marketing Strategy With These Easy Tips

by Nicole | May 21, 2020 | Content Ideas

Let’s be honest, no strategy (however valid) stays perfect forever. Success doesn’t come from copy/pasting strategies from one year to the next. Strategies have to evolve to meet the changing needs and expectations of both the market and an audience base. If your...

5 Content Marketing Best Practices the Entertainment Industry Uses

by Austen | Feb 19, 2020 | Content Ideas

No other industry produces content like the entertainment industry. Businesses in the entertainment space live and die by the content they produce. When these companies aren’t producing content as a product (like a book or movie), they’re creating content that’s part...

Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns

by Austen | Dec 30, 2019 | General Education

Over the past couple weeks, we took a deep look at two influencer marketing archetypes, the Micro-Influencer and the Everyday Fan, and broke them down. We compared them to each other through a host of categories including the audiences they each build, the type of...

Everyday Fans vs. Micro-Influencers Part 2: Three More Areas of Comparison Between These Two Types of Influencers

by Austen | Dec 23, 2019 | General Education

Last week we introduced you to two sets of influencers that brands utilize to support their influencer marketing efforts: The Micro-Influencer (influencers with network size between 5k-90k) and your brand’s Everyday Fans (individuals that follow your brand on social...

Everyday Fans vs. Micro-Influencers: What You Need to Know to Support Your Influencer Marketing Campaigns – Part 1

by Austen | Dec 16, 2019 | General Education

As the influencer marketing trend continues to take hold on marketing budgets nationwide, brands are taking a deep look at an emerging influencer classification: the Micro-Influencer. But what are Micro-Influencers and how do they compare to an Everyday Fan, someone...

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Improve Your Content Marketing Strategy With These Easy Tips

5 Content Marketing Best Practices the Entertainment Industry Uses

Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns

Everyday Fans vs. Micro-Influencers Part 2: Three More Areas of Comparison Between These Two Types of Influencers

Everyday Fans vs. Micro-Influencers: What You Need to Know to Support Your Influencer Marketing Campaigns – Part 1

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Improve Your Content Marketing Strategy With These Easy Tips

5 Content Marketing Best Practices the Entertainment Industry Uses

Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns

Everyday Fans vs. Micro-Influencers Part 2: Three More Areas of Comparison Between These Two Types of Influencers

Everyday Fans vs. Micro-Influencers: What You Need to Know to Support Your Influencer Marketing Campaigns – Part 1

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