Improve Your Content Marketing Strategy With These Easy Tips
Let’s be honest, no strategy (however valid) stays perfect forever. Success doesn’t come from copy/pasting strategies from one year to the next. Strategies have to evolve to meet the changing needs and expectations of both the market and an audience base. If your...
5 Content Marketing Best Practices the Entertainment Industry Uses
No other industry produces content like the entertainment industry. Businesses in the entertainment space live and die by the content they produce. When these companies aren’t producing content as a product (like a book or movie), they’re creating content that’s part...
Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns
Over the past couple weeks, we took a deep look at two influencer marketing archetypes, the Micro-Influencer and the Everyday Fan, and broke them down. We compared them to each other through a host of categories including the audiences they each build, the type of...
