8 Ways to Improve Your 2020 Content Marketing Strategy
Let’s be honest, no strategy (however valid) stays perfect forever. Success doesn’t come from copy/pasting strategies from one year to the next. Strategies have to evolve to meet the changing needs and expectations of both the market and an audience base. If your 2020...
Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns
Over the past couple weeks, we took a deep look at two influencer marketing archetypes, the Micro-Influencer and the Everyday Fan, and broke them down. We compared them to each other through a host of categories including the audiences they each build, the type of...
Everyday Fans vs. Micro-Influencers Part 2: Three More Areas of Comparison Between These Two Types of Influencers
Last week we introduced you to two sets of influencers that brands utilize to support their influencer marketing efforts: The Micro-Influencer (influencers with network size between 5k-90k) and your brand’s Everyday Fans (individuals that follow your brand on social...
