Everyday Fans vs. Micro-Influencers Part 2: Three More Areas of Comparison Between These Two Types of Influencers
Last week we introduced you to two sets of influencers that brands utilize to support their influencer marketing efforts: The Micro-Influencer (influencers with network size between 5k-90k) and your brand’s Everyday Fans (individuals that follow your brand on social...
Everyday Fans vs. Micro-Influencers: What You Need to Know to Support Your Influencer Marketing Campaigns – Part 1
As the influencer marketing trend continues to take hold on marketing budgets nationwide, brands are taking a deep look at an emerging influencer classification: the Micro-Influencer. But what are Micro-Influencers and how do they compare to an Everyday Fan, someone...
4 Factors to Consider When Measuring the ROI of Micro-Influencers vs. Engaged Fans
Grab your calculators, today we’re talking return on investment (ROI). Marketing is an investment. The goal is to have your marketing efforts to earn revenue/conversions/donations (whatever the target) greater than the amount spent. This ratio (Earnings/Marketing...
