Webinar: Everyday Alumni vs. Alumni Influencers
Are you using your school’s Alumni Influencers to gain attention on social media? Watch our influencer webinar and learn how to identify, embrace, and activate Alumni Influencers, or those people in your alumni network whose social media presence holds clout...
3 Ways To Leverage Your Active Supporters to Drive Sales
“The most credible form of advertising comes straight from the people we know and trust.” (Nielsen) Gone are the days of the biggest ad in the Yellow Pages winning business by default. We are squarely in an age of collective intelligence, where each experience and...
Four Ways to Improve Social Media Engagement
In an age when businesses are utilizing social media as their primary (and sometimes only) tool for marketing, it can be disheartening to see a sudden drop in marketing effectiveness. Three months ago, your brand’s social posts were hitting thousands of people and...