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While your main goal on social media should be engagement with your audience, there are other great things you can accomplish.  One of those things is ticket sales.  Whether your business is selling tickets to a conference, concert, or championship, here are some ways you can boost those sales using social media.
1. Hold a contest to win free tickets.

While your main goal on social media should be engagement with your audience, there are other great things you can accomplish.  One of those things is ticket sales.  Whether your business is selling tickets to a conference, concert, or championship, here are some ways you can boost those sales using social media.

1. Hold a contest to win free tickets.

Your first reaction might be “how does holding a contest help me sell tickets?”  The answer is that by hosting a contest to win free tickets, you create interest in your event.  If hundreds of people enter and only one person wins, you will probably get ticket sales from those who are now excited about attending your event. 

So how do you incorporate your social media into a contest?  If you want to keep things simple, you can simply create a contest revolving around tweets like Social Media Examiner did with their contest to win free tickets to their Social Media Success Summit.  In this case, you create a special #hashtag that entrants can use, and to select the winner, you just search Twitter for anyone using that hashtag.  If you want to create your contest on Facebook, be sure to follow Facebook’s rules and use official contest applications from Wildfire, North Social, and other application developers.  

2. Create custom Facebook tabs.

If you want your Facebook fans to buy tickets to your event, why send them outside of Facebook to do it?  With the help of a Facebook developer or applications provider, you can create custom content on your Facebook page that will lead your fans directly to ticket sales.  One great example of this is the band Coldplay – they have custom tabs for North America and UK ticket shop on their Facebook page.  

 

Using these tabs, fans can find their city on the tour list and start the ticket buying process right from Facebook.  This can help immensely with conversions as you will not lose people going from your Facebook page to your website and then to your ticket sales page.  Think of your ticket sales as impulse buys and make it easy for your fans to buy tickets quickly!

When you’re looking at your Facebook page, you might think that a better idea for promoting your event would be to use your Timeline cover photo.  But before you do, just remember that Facebook has a few rules when it comes to promotions and advertisements in your page’s cover photo.  Specifically: they aren’t allowed.  Neither are calls to action such as buy it now or tell your friends.  Hence, your next best bet is the custom Facebook tabs to advertise your upcoming events and tickets sales.

3. Drive your audience to a strong call to action.

The best use of your social media towards driving ticket sales is simply getting your social audience to your website.  Once there, make sure that you have a strong call to action that will lead them to your ticket sales.  The Phoenix Coyotes, in celebration of their standings in the Stanley Cup Playoffs, have done a great job with this by driving fans from their Twitter profile and Facebook page to their website which starts out like this.

Coyotes fans couldn’t possibly miss out on the fact that their team is in the playoffs and that tickets are available now.  They even throw in a contest to win luxury seats!  If you don’t want to change your entire homepage like the Coyotes did, you can always just create a large banner on your homepage or direct fans to a custom landing page created especially to drive ticket sales.  These custom landing pages should be focused on nothing but ticket sales, taking away the ability for your fans to get distracted from buying their tickets.

Bonus: How SocialToaster Can Help

So how can SocialToaster help with your ticket sales?  If you are holding a contest for free tickets, encouraging fans to check out your custom Facebook page content, or simply driving traffic to a strong call to action page on your website, SocialToaster can help you with the spread of your message through your ambassadors.  Learn more about how it works today!