So you want to start a social marketing campaign using the supporters we talked about in our last blog, great! But where should you start? By recruiting your Ambassadors and encouraging their continued engagement. What follows are some helpful tips for building your word of mouth ambassador network, including recruiting Ambassadors and keeping them engaged once you’ve established a relationship with them.
Building Your Word of Mouth Ambassador Network
Take these 4 steps to help in building your word of mouth ambassador network:
1) Build Buzz
Our clients have used many different media to recruit Ambassadors including internal companywide emails to engage employees, e-newsletters to customers, web site updates, Facebook page posts, blogs, and Tweets. As long as you include a link to your Ambassador sign up page in whatever communications piece you concoct, the possibilities are endless!
2) Entice Them with Schwag
Chances are good that the individuals you are targeting to become your Ambassadors are already fans of your brand, product, or organization. Give them what they crave… more of your stuff! Ambassadors are more likely to sign up if they have a shot at getting something out of the deal. Discounts, giveaways, contests, and samples are all easy ways for you to entice your Ambassadors to spread your message. Even those few lackadaisical social-media-phobic employees can easily be enticed with opportunities for professional development, paid time off, or a vacation!
3) Give Them What They Want
Your Ambassadors will expect some love for continuing to give you access to their social networks. Fortunately your SocialToaster Reports make it easy for you to see who is generating traffic for you, how often, and where it is coming from. So you can reward your Ambassadors, similar to the way that sales organizations reward their associates with incentives.
4) Keep the Dialogue Going
By signing up as an Ambassador, an individual is signaling their interest and excitement for your organization. That is of course if they don’t already work for you, in which case we hope they are VERY excited about it! We can’t think of better potential customers than Ambassadors themselves! Don’t forget that you have the opportunity to market to these individuals in addition to through them. Newsletters, chat rooms, and social network groups are all great arenas in which to engage your Ambassadors and further bolster their passion to your brand through targeted communications pieces.
Still Lost? Don’t Stress!
If you’re still struggling with how to recruit Ambassadors, don’t have the time to do it yourself, or social marketing really isn’t your cup of tea, there are consultants like us who can help you. Just make sure you work with a reputable agency with a skilled social marketing team, and not just your college student neighbor who is addicted to Facebook. We are more than happy to help you build your Ambassador network. Just contact us at 855.62.TOAST, send us an email, or request a free demo and we can do all of the heavy lifting for you.