We’ve said it once and we’ll say it again. Your fans aren’t going to share your content unless you give them a reason to. Not even if you wrote the best and funniest post in the history of the internet. That means that all of the time and effort that you put into that post is essentially wasted. No engagement. No ROI. No nothing. So what can you do? Three words: Social. Media. Gamification.
What do your business and Game of Thrones have in common? Their ability to hook fans through competition!
We’ve said it once and we’ll say it again. Your fans aren’t going to share your content unless you give them a reason to. Not even if you wrote the best and funniest post in the history of the internet. That means that all of the time and effort that you put into that post is essentially wasted. No engagement. No ROI. No nothing.
What can you do? Three words: social media gamification. We all know how people respond to games. George Martin created a game of dragons and destruction and we are all irreversibly (and a bit unhealthily) obsessed. We feed off of the constant uncertainty of who will control the seven kingdoms next season, and live for the possibility that Tyrion will grow three feet and eat Cersei for breakfast. Games capitalize on our competitive nature and insistence that the good guy (namely, ourselves) should win.
So, what does this mean for your business? Well, that’s where SocialToaster comes in. SocialToaster has created a simple platform that helps you engage your fans AND measure the results. With a click of a button, your fans can share your content on all of their social media pages. They receive points every time they share, and compete against fellow fans for tangible and intangible rewards. The result? Posts that have a reach of over 2,082,629. Now THAT is a game worth playing.
Want to give it a try? Click here to request a demo.