How to Use SocialToaster to Manage Your Influencer Marketing Network
If you’re a long-term reader of our blog, you’ve no doubt read how we consider SocialToaster to be an ideal platform for managing a fan advocacy marketing program. Between the ability to easily share content with your fans, award incentives to your active advocates,...
The 6 Most Common Influencer Marketing Mistakes Brands Make
When it comes to influencer marketing campaigns, we know a thing or two. Not to brag, but we’ve literally worked with hundreds of brands to support their influencer and advocacy marketing campaigns. Through our extensive works, we’ve learned to identify commons...
How To Transform Your Employees Into Market Influencers
Get this: a recent Tomoson study revealed that for every $1 a business spends on influencer marketing they earn $6.50. Even more impressive, the top 13% of businesses make more than $20 for every dollar they spend on influencer marketing. With such strong returns,...