How To Amplify Your B2B Content With Employee Advocacy (And Reward Them For Participating in 2021)
Picture this: your B2B brand invests people-hours and capital into producing a new piece of marketing content, only have the collective viewership of said content amount to a handful of site visitors. Pretty frustrating right? At this point, most teams start reaching...
4 (Now 6) Ways to Strengthen Your Customer Retention Strategy with Advocacy Marketing
Getting new customers is expensive. Between the investment in marketing, conversion experience, and servicing an initial engagement, a brand’s cost per customer acquisition can have a significant impact on its profit margin. Which is why it boggles our mind that...
Alumni Advocacy: How Colleges & Universities Can Drive Year-Round Engagement
When a student graduates from college or university, they join an elite group – alumni. When utilized strategically, alumni can be a powerful force for universities. A strong alumni advocacy program can organize your alumni and help expand a host of university...
