One of the easiest ways to enhance your company’s brand to convey a professional social media presence is to create the proper artwork for the social media platforms you are using. This is free space to advertise your brand and give a clear branding message. The attached PDF is a current spec guide for Facebook, Twitter, Google+, LinkedIn, and Youtube. Scroll all the way down to see examples and tips. 

One of the easiest ways to enhance your company’s brand to convey a professional social media presence is to create the proper artwork for the social media platforms you are using. This is free space to advertise your brand and give a clear branding message. The attached PDF is a current spec guide for Facebook, Twitter, Google+, LinkedIn, and Youtube. Scroll all the way down to see examples and tips. 

Examples

Here are some examples of cover pages we think are well executed.

Puma Running

Puma integrates their profile pic with the cover image to create a simple and slick looking promotion for a new running shoe.

Southwest Airlines

Great photography always helps. This shot gives us a different perspective on their planes. 

Lionsgate

Lionsgate uses their cover and profile pic to promote their latest projects.

TGI Fridays

Fridays does a good job of creating a new feeling for their brand. Less knick knacks, clutter, and family to more of a bar to escape work, family, and stress.

Doritos

Need to promote a marketing push? A contest? Use your cover image.

Tips

Here are some best practices from SocialMediaExaminer.com

• Creating cover photos like these isn’t too difficult. If you’re ready to get to work creating new Facebook cover photos, keep the following in mind:
• When brainstorming cover photo design ideas, think of ways you can use visuals to answer the question, “Why should a user become a fan of my brand?”
• Update your cover photo frequently—once a month is ideal.
• Always include a photo description when you update your cover photo image, and in the description, provide links and a CTA.
• Use arrows and other design elements to direct timeline visitors’ eyes to the Like button or to an app.
• Coordinate your cover photo with your profile photo.
• Use or design a cover photo with optimal dimensions (851 x 315 pixels).
• If you haven’t yet, experiment with free photo-enhancing sites such as PicMonkey.