Good news for everyone who’s grown weary of this dreary winter weather: we’re just a few short months away from the unofficial start of summer: Memorial Day Weekend! For food and beverage brands, Memorial Day Weekend represents one of the largest sales opportunities in the first half of the year. It’s estimated that Americans spend more than $1B collectively on food and beverages during the holiday weekend between hamburgers, hot dogs, and even berries – yes, berries – saw $223M in sales in 2017. (Gotta make those flag cakes.)
To help your food and bev brand start Summer with a bang, here are five social media marketing tips for driving Memorial Day sales.
Five Social Media Marketing Tips For Driving Memorial Day Sales
1) Do Start Early and Keep It Consistent
BBQ’s aren’t something you just throw together. Menus are planned weeks in advance. For F&B brands that want to win those MDW (Memorial Day Weekend, to us insiders) dollars, early promotion is key. Get on your customer’s radar and then stay there through the weekend by consistently posting during the weeks, and days, leading up to Memorial Day Weekend.
2) Do Remember The Reason for the Season
Memorial Day Weekend is not just about grills n’ thrills. It’s also a time to recognize and reflect on the sacrifices made by Americans. Pay your respects with posts that feature patriotic imagery and honorable language.
3) Do Celebrate Summer
It’s also summer-, summer-, summertime. Remind your customers that it’s time to sit back and unwind with some fun summer-themed posts. Work to create a mental and emotional connection with your customers that connects your brand to the start of summertime – Memorial Day Weekend.
4) Do Create Content That Inspires
Sure, some consumers out there are always going to prefer a “traditional” burger. But you know what?
Some of us might like something a little different (tacos al pastor anyone?). Inspire your customers to try something new by creating branded recipes social media posts. Brands can ask users to share their favorite traditional or untraditional recipes, submit photos of the process or finished product, vote on their favorite foods, and much more. Remember – everybody eats!
5) Do Amplify Your Content
If you expect your social media content to help drive sales, that content needs to get seen! While many brands will turn to sponsoring posts during the weeks leading up to MDW (and drive up costs for all of us), other brands, like Avocados from Mexico, are using advocacy marketing to amplify their content to drive reach and increase content engagement.
With over a billion BBQ bucks at stake, Memorial Day Weekend is not the time for your food and beverage brand to slouch. Grab your camera, fire up the grill, and create content that inspires your consumers to get off the couch and get ready for summertime. Be sure to check out next week’s blog, where we’ll discuss five “don’ts” for your Memorial Day social media marketing strategy.
And if you’re ever in need of a full social review, give us a call at 443.393.2600 or send us an email! We’d be happy to discuss what we can do to create deeper relationships with clients, customers, and fans that engage with your brand’s social media content.