20 Advocacy Marketing Statistics You Need To Know
This is the year of advocacy marketing. Don’t just take our word for it. We’ve got 19 advocacy marketing statistics to back us up. This year, we’ll see more brands fully embrace the power of advocates to help spread their marketing messages across...
Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns
Over the past couple weeks, we took a deep look at two influencer marketing archetypes, the Micro-Influencer and the Everyday Fan, and broke them down. We compared them to each other through a host of categories including the audiences they each build, the type of...
Everyday Fans vs. Micro-Influencers Part 2: Three More Areas of Comparison Between These Two Types of Influencers
Last week we introduced you to two sets of influencers that brands utilize to support their influencer marketing efforts: The Micro-Influencer (influencers with network size between 5k-90k) and your brand’s Everyday Fans (individuals that follow your brand on social...
