


20 Advocacy Marketing Statistics You Need To Know
This is the year of advocacy marketing. Don’t just take our word for it. We’ve got 19 advocacy marketing statistics to back us up. This year, we’ll see more brands fully embrace the power of advocates to help spread their marketing messages across...
Everyday Fans vs Micro-Influencers Part 3: Supporting Influencer Marketing Campaigns
Over the past couple weeks, we took a deep look at two influencer marketing archetypes, the Micro-Influencer and the Everyday Fan, and broke them down. We compared them to each other through a host of categories including the audiences they each build, the type of...
University and College Admissions: Use Advocacy Marketing To Support Spring Enrollment
It’s official. Back-to-school season is upon us; congratulations to the enrolling class of the 2018-2019 school year. For months now, university and college admissions departments across the nation have been reviewing applications, sifting through test scores, and...